Level 3 Multi-Channel Marketer Apprenticeship

Home Instead Calderdale

ELLAND (HX5 0BW)

Closes in 26 days (Tuesday 1 December 2026 at 11:59pm)

Posted on 5 November 2026

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Summary

We are looking for a creative, enthusiastic apprentice to help grow Home Instead Calderdale's local profile, you will gain hands on experience across social media, content creation, marketing & community engagement, while completing a Level 3 Multi-Channel marketing apprenticeship, no previous experience necessary

Wage

£15,600 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Minimum wage rates (opens in new tab)

Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday, 9.00am to 5.00pm.

37 hours 30 minutes a week

Start date

Tuesday 5 January 2027

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

  • Create, schedule and monitor engaging content for Facebook, Instagram and LinkedIn.
  • Produce graphics, photographs, short-form videos, posters and promotional materials.
  • Support recruitment campaigns and promote vacancies through digital and community channels.
  • Help keep website content up to date and contribute to email marketing, newsletters and news stories.
  • Support local events and build links with community groups, colleges, charities and employment organisations.
  • Use marketing data and analytics to review campaign performance and suggest improvements.

Where you'll work

14-16 SOUTHGATE
ELLAND
HX5 0BW

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

KIRKLEES COLLEGE

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

Training is delivered every Tuesday morning on Teams.

Requirements

Essential qualifications

GCSE in:

  • English (grade 4)
  • Maths (grade 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Administrative skills
  • Logical
  • Team working
  • Creative
  • Initiative

Other requirements

  • A genuine interest in marketing, social media and digital communications.
  • Good written and verbal communication skills.
  • Creativity, curiosity and confidence to suggest new ideas.
  • Good organisation, attention to detail and willingness to learn.
  • Comfort using computers and digital technology, with the ability to work independently and as part of a team.
  • Interest or experience in Canva, photography/video, websites, SEO, analytics, email marketing or AI-assisted content tools is desirable, but not essential.

About this employer

Home Instead Calderdale is an Elland-based home care provider supporting people across Calderdale and surrounding communities to live safely, independently and with dignity in their own homes. Our approach is personal, relationship-led and centred on quality, trust and independence.

https://www.homeinstead.co.uk/office/calderdale/ (opens in new tab)

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

On successful completion of the apprenticeship we would expect a transition into a full time position with Home Instead.

Ask a question

The contact for this apprenticeship is:

KIRKLEES COLLEGE

Tom

employers@kirkleescollege.ac.uk

0800 7813020

The reference code for this apprenticeship is VAC2000059576.

Apply now

Closes in 26 days (Tuesday 1 December 2026 at 11:59pm)