Marketing Apprentice

Heart of Worcestershire College

Worcester (WR1 2JF)

Closes in 5 days (Wednesday 14 October 2026 at 11:59pm)

Posted on 8 October 2026

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Summary

We are looking for someone who’s organised, a good team player, self-motivated to join our Marketing Team. This is your chance to grow your skills, explore new opportunities, and take on exciting challenges in a vibrant, forward‑thinking environment. HoW College is recognised for nurturing the brilliance of every student.

Wage

£15,600 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Minimum wage rates (opens in new tab)

Training course
Multi-channel marketer (level 3)
Hours
Monday - Thursday 8:30am - 5:00pm, Friday 8:30am - 4:30pm

37 hours 30 minutes a week

Start date

Sunday 1 November 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

  • Support the management and development of the College website through regular content updates
  • Assist with social media scheduling, monitoring and engagement across key platforms
  • Contribute ideas for new digital content and audience engagement opportunities
  • Support email marketing campaigns and audience segmentation activities

Where you'll work

All Saints Building
Deansway
Worcester
WR1 2JF

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

HEART OF WORCESTERSHIRE COLLEGE

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

Multi-channel Marketer Level 3.

Please note this is a cross-campus role and you will be required to attend all sites. So please be aware that the role involves travel to Worcester, Bromsgrove and Redditch.  

Requirements

Essential qualifications

GCSE in:

  • English (grade 4)
  • Maths (grade 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Customer care skills
  • Problem solving skills
  • Presentation skills
  • Administrative skills
  • Number skills
  • Analytical skills
  • Logical
  • Team working
  • Creative
  • Initiative
  • Non judgemental
  • Patience
  • Physical fitness

Other requirements

The Marketing Apprentice will work as a key member of the Marketing & Communications team, supporting the delivery of integrated marketing campaigns that promote Heart of Worcestershire College, its courses, services, events and employer engagement activities.

The role will provide valuable hands-on experience across a range of marketing disciplines including digital marketing, social media, content creation, market research, customer insight, website content management, email marketing, campaign reporting and event promotion.

The successful candidate will undertake the Level 3 Multi-Channel Marketer Apprenticeship Standard, developing the knowledge, skills and behaviours required to become a marketing professional while contributing to the college's strategic objectives.

About this employer

With campuses in Worcester, Malvern, Redditch and Bromsgrove, Heart of Worcestershire College is the largest further education college in Worcestershire and our goal is simple: we improve lives through learning. Everything we offer, from courses to lessons to extra curriculum activities, is to help you move closer to your goals, whether that be employment, university, an apprenticeship or moving onto to higher education.

Here at HoW College we offer a range of practical and hands on courses in many subject areas and you will learn in modern classrooms with tutors who have real experiences in their subject area. We also work with many local employers to ensure we deliver the skills that are needed for jobs.

Our focus is to support you to become life, work, career and opportunity ready and we pride ourselves in delivering job related qualifications in high quality environments to enable you to achieve a positive and bright future.

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

If a role was available, this would link to an entry level Marketing Assistant role.

Ask a question

The contact for this apprenticeship is:

HEART OF WORCESTERSHIRE COLLEGE

The reference code for this apprenticeship is VAC2000058120.

Apply now

Closes in 5 days (Wednesday 14 October 2026 at 11:59pm)