Digital Marketing Apprenticeship
University of Portsmouth
Portsmouth (PO1 2EG)
Closes in 11 days (Monday 14 September 2026)
Posted on 1 September 2026
Contents
Summary
The Digital Marketing Degree Apprentice will bring creativity and flair to support communications and engagement activity across the Department of Research and Innovation and Innovation Connect, helping to create, coordinate and share content for internal and external audiences.
- Wage
-
£25,949 a year
Minimum wage rates (opens in new tab)
Competitive salary, including incremental progression within your scale.
Generous pension scheme.
- Training course
- Digital marketer (integrated degree) (level 6)
- Hours
-
Monday - Thursday 08:30 - 17:15 and Friday 08:30 - 16:15
37 hours a week
- Start date
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Monday 2 November 2026
- Duration
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3 years 6 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
- Content creation - Create clear and engaging written, visual and digital content for internal and external audiences, including blogs, news items, web copy, images, simple video and audio content where appropriate
- This includes gathering stories from Innovation Connect members and writing community blogs and case studies that showcase activity, achievements and opportunities
- Website and digital platform updates - Update and maintain Department of Research and Innovation and Innovation Connect web pages, SharePoint pages and other digital platforms, using a range of content management systems and ensuring content is accurate, accessible and up to date
- Social media and channel support - Prepare, schedule and publish content across approved communication channels, including LinkedIn and other social media platforms,following University tone of voice, accessibility, copyright and brand guidance
- External engagement activity - Support communications linked to external engagement, including Innovation Connect, KTP activity, sector-focused engagement, business-facing
opportunities, events, case studies and other externally focused initiatives - Event support - Support engagement events by helping with event listings, promotional copy, delegate information, presentation materials, follow-up communications and other related content, working with colleagues including the Research Culture Administrator. In person support may also be required
- Creative development and media production - Contribute ideas for new approaches,formats and channels, and support the development of creative materials across different
media, including images, video, audio, printed materials and digital assets - Monitoring and reporting - Support basic monitoring and reporting of engagement activity, including web, social media and event analytics, helping colleagues understand reach, engagement and audience response
- Administration, enquiries and coordination - Provide administrative and coordination support for communications and engagement activity, including occasional first-line support for Innovation Connect enquiries, signposting or escalating requests where appropriate, and helping to keep activity on track against agreed timescales and budgets
Where you'll work
Mercantile House
Hampshire Terrace
Portsmouth
PO1 2EG
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
UNIVERSITY OF PORTSMOUTH
Training course
Digital marketer (integrated degree) (level 6)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing
- Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business / marketing campaign.
- Write and create content for the different audiences, online channels and create clear “Call to Actions” and user journey’s
- Demonstrate how to promote and apply content marketing effectively through the appropriate media channels, relationship management systems and communication platforms to ensure brand and cultural awareness are maintained throughout marketing strategies.
- Select a variety of appropriate research methodologies, platforms and technologies to synthesise information and apply to the organisation’s digital marketing strategies, drivers and customer behaviours
- Manage, plan, specify, lead and report on digital marketing projects.
- Manage and optimise key channels and content within a digital marketing plan.
- Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account.
- Apply a marketing mix / digital marketing mix to meet customer expectations.
- Accurately observe, record and draw conclusions from all types statistical analysis of campaign performance, recognising inherent uncertainties and limitations with financial and budgetary requirements to demonstrate Return on Investment (ROI).
- Engage communities through Email Marketing and Social Media to stimulate and encourage communication through positive discussion and engagement.
- Apply the appropriate tools for a data-led approach to analyse marketing information and platforms, data and social media and recognise what is actually important for insights and optimisation to provide solutions for marketing decisions
- Contribute to business, planning and marketing strategies to recognise and respond quickly to opportunities and customer requirements whilst embracing change.
- Identify, recognise and understand internal and external business intelligence and factors that may impact future operations.
- Interpret, communicate and brief internal or external stakeholders on digital business requirements.
Training schedule
Requirements
Essential qualifications
3 A levels, or equivalent in:
Level 2 qualifications (GCSE/Functional Skills) in:
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Customer care skills
- Problem solving skills
- Administrative skills
- Number skills
- Analytical skills
- Team working
- Creative
- Initiative
- Non judgemental
- Patience
About this employer
The University of Portsmouth is a global employer of choice where exceptional people create, share and apply knowledge that makes a difference.
Experience the pride of being part of a select group – one of only four universities in the south-east of England to achieve a prestigious Gold rating in the Teaching Excellence Framework. Additionally, we proudly rank among the top 140 universities globally in the Times Higher Young University World Rankings.
Ambition, Responsibility and Openness drive our every endeavour. Join our esteemed institution with a proven track record of success, and where dedication to excellence is key. We want people to make their mark in a professional community that truly values people, innovation, and achievement.
https://port.ac.uk (opens in new tab)
Company benefits
Generous leave entitlement of 32–35 days a year, plus bank holidays, and an additional Christmas closure.
Family-friendly policies supporting flexible working.
Staff discounts and loyalty schemes.
Staff car parking and discounted public travel.
Excellent training and development opportunities.
Staff wellbeing programmes.
Recreation facilities, including discounted gym membership, food on campus schemes, use of the Library.
Disability Confident
A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.
You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.
After this apprenticeship
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
Following completion apprentices could continue into roles such as:
- Campaign assistant
- Marketing assistant
- Paid social senior account executive
- Content creator
- SEO analytics officer
- Social media executive
Ask a question
The contact for this apprenticeship is:
UNIVERSITY OF PORTSMOUTH
The reference code for this apprenticeship is VAC2000050861.
Apply now
Closes in 11 days (Monday 14 September 2026)
After signing in, you’ll apply for this apprenticeship on the company's website.