Digital Marketing Apprentice

MARGARET GREEN ANIMAL RESCUE

DORSET (BH20 5NQ)

Closes in 16 days (Monday 7 September 2026 at 11:59pm)

Posted on 21 August 2026

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Summary

Gain hands on marketing experience while helping animals find loving homes. Create social media content, capture inspiring stories, take an active role in campaigns and learn digital marketing skills within a supportive marketing team. Full training, great benefits and a rewarding role with a highly regarded, established local charity.

Wage

£15,600 to £24,784.50, depending on your age

National Minimum Wage

Minimum wage rates (opens in new tab)

Training course
Multi-channel marketer (level 3)
Hours
5 days per week between Monday and Friday 9am to 5.30pm (including one hour unpaid break) with occasional evening and/or weekend work. One of the days per week will involve off-site training at Bournemouth and Poole College.

37 hours 30 minutes a week

Start date

Thursday 1 October 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Social media and content

  • Plan, create, schedule and publish content across the charity’s social channels, including Facebook, Instagram and TikTok, growing reach and meaningful engagement rather than vanity metrics
  • Monitor and respond to comments and messages promptly and warmly in the charity’s tone of voice, escalating anything sensitive rather than responding in the moment
  • Visit the centres and shops regularly to capture photographs, short video and stories about animals, staff, volunteers and supporters
  • Edit photography and video to a good standard for each platform within brand guidelines, and build a reusable content library so campaigns are not created from nothing each time
  • Always obtain and record consent for images of people, and handle case stories with sensitivity and accuracy

Website, email and campaigns

  • Make routine updates to the website, including news, events, rehoming listings and campaign pages, and support search engine optimisation basics such as page titles, headings and alt text
  • Support the annual campaign calendar, including seasonal appeals, match funding campaigns, the lottery and raffle, animal sponsorship and legacy awareness
  • Support retail and e-commerce with product listings and shop level content, and support rehoming, fostering and volunteer recruitment with targeted promotion

Measurement, compliance and your apprenticeship

  • Track and report channel performance, including reach, engagement, click through and conversion, and produce a simple honest monthly report saying what worked, what did not and what you would change
  • Work within the Code of Fundraising Practice, the Advertising Standards Authority CAP codes, UK GDPR, the Data Protection Act 2018 and the Data (Use and Access) Act 2025, following the charity’s guidance on consent, soft opt in and suppression
  • Complete off the job training, build a portfolio of evidence with your workplace mentor, attend progress reviews and prepare for end point assessment including the work based project

Where you'll work

CHURCH KNOWLE
WAREHAM
DORSET
BH20 5NQ

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

BOURNEMOUTH AND POOLE COLLEGE, THE

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

  • Training will take place one day per week at Bournemouth and Poole College, Lansdowne Campus, Gervis Road, Bournemouth, BH1 3EQ
  • There will be a mixture of theory teaching including lectures, role playing, simulation exercises and online learning
  • Practical training will involve, shadowing, mentoring, industry visits and participation in competitions and whole group events, where the activity has been agreed and documented as part of the agreed training plan
  • There will be learning support where necessary alongside time spent writing assignments
  • End point assessment uses the evidence gathered throughout the course to create a portfolio and presentation

Requirements

Desirable qualifications

Driving Licence in:

UK Driving Test (grade Pass)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Customer care skills
  • Presentation skills
  • Administrative skills
  • Team working
  • Creative
  • Initiative
  • Non judgemental
  • Patience

Other requirements

  • Passing a Disclosure and Barring Service (DBS) Basic check

 

About this employer

A highly regarded animal welfare charity operating in Dorset and Devon for over 50 years.

https://www.margaretgreenanimalrescue.org.uk/ (opens in new tab)

Company benefits

  • Free parking
  • Pet insurance discount
  • Free access to Employee
  • Assistance Programme
  • Branded uniform provided

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

We would support the individual to continue to develop their skills and undertake continued professional development including the potential for continued skills development through apprenticeships and other training and education with the possibility of progression within our established team subject to the needs of the charity at that time.

Ask a question

The contact for this apprenticeship is:

MARGARET GREEN ANIMAL RESCUE

Nicola McCarthy

jobs@mgar.org.uk

The reference code for this apprenticeship is VAC2000049040.

Apply now

Closes in 16 days (Monday 7 September 2026 at 11:59pm)