Communications Apprentice

Worcestershire Acute Hospitals NHS Trust

Kidderminster, Redditch, Worcester, Worcestershire, Worcestershire Royal Hospital, Charles Hastings Way, Worcester, WR5 1DD

Closes in 9 days (Monday 17 August 2026)

Posted on 7 August 2026

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Summary

The postholder will play a key role as part of Worcestershire Acute Hospitals NHS Trust’s award-winning Communications Team. The team works on all aspects of communications (internal and external) and recruitment marketing across the Trust.

Wage

£15,600 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Minimum wage rates (opens in new tab)

Apprenticeship Minimum wage for first year then NMW for age 

Training course
Multi-channel marketer (level 3)
Hours
Able to work ‘out of hours’ as and when required.

37 hours 30 minutes a week

Start date

Monday 28 September 2026

Duration

1 year 8 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

The postholder will be a team player with strong organisational and administration skills to enable them to support the communications team to deliver proactive communications across multiple channels. 

Key Duties: 

  • Source, create and edit engaging content in collaboration with colleagues – including written copy, photography, videography, audio and graphic design - for a range of internal and external channels or events ensuring that brand guidelines are met
  • Support the online and social media presence for WAHT across internal and external channels, including using the website and intranet content management system
  • Identify and use relevant/emerging trends, solutions and technologies, including AI, to inform communications and marketing activity
  • Contribute to the monitoring of communications and marketing expenditure and activities
  • Monitor, optimise, analyse and evaluate communications and marketing campaigns and channels to measure effectiveness
  • Use appropriate primary and/or secondary research methods to gather communications/marketing insight or evaluation
  • Use research data to inform communications and marketing decisions
  • Support cataloguing of offline and digital communications and marketing materials and assets using asset management systems
  • Publish, monitor and respond to content across a range of internal and external channels including the internal Rumour Mill application
  • Support the administration of communications and marketing activities including supporting press, advertising and PR activity
  • Maintain accurate customer data and support stakeholder relationship management

Communication:

  • To interact with and maintain positive relationships with a range of people, including senior members of staff, service users and the public
  • To possess excellent written communication skills with the ability to write for a number of different audiences and across multiple channels
  • To assist in the provision of a professional communications and engagement advice and information service to staff, external stakeholders, service users, carers and the public
  • To assist services to identify the most appropriate channels to use to further their business objectives
  • To have regular contact with people outside the department, including the general public, using all forms of contact (e.g. telephone, email, letter, social media and face to face)
  • To assist the Communications Team, with support, with ensuring compliance with statutory requirements around marketing and communications, including website, intranet, social media, podcast, film and photography
  • To use experience and judgement in identifying priorities, and planning and organising workload
  • To maintain daily contact with team members
  • To liaise with patients/ service users/ system partners where required in a communications context
  • To provide support to the Communications Team in the production and planning of the Trust’s marketing, communications and engagement content, including website, intranet, social media, film and video
  • To assist in the ordering of collateral, including liaising with external businesses and agencies, to a defined budget allocation
  • Management of stock including marketing collateral (pull up banners, promotional materials etc)
  • To maintain intranet and web content by creating, uploading and amending information
  • To develop and maintain the Trust’s film and photo library, with appropriate consent where required in line with GDPR responsibilities
  • Keep up to date with the latest technology and trends in marketing and communications by having an avid interest and awareness in social media and developing technologies

Where you'll work

You can select which locations you want to apply for in your application on Find an apprenticeship.

This apprenticeship is available in these locations:

  • Bewdley Road, Kidderminster, DY11 6RJ
  • Woodrow Drive, Redditch, B98 7UB
  • Charles Hastings Education Centre, Worcestershire Royal Hospital, Charles Hastings Way, Worcester, WR5 1DD
  • Research & Development Management Office, Worcestershire Clinical Research Unit, Newtown Road, Worcester, WR5 1HN
  • Worcestershire Royal Hospital, Charles Hastings Way, Worcester, WR5 1DD
  • Worcestershire Royal Hospital,, Charles Hastings Way, Worcester, WR5 1DD
  • Charles Hastings Way, King Court, Worcester, Worcestershire, WR5 1DD
  • Worcestershire Royal Hospital, Charles Hastings Way, Worcester, WR5 1DD, WR5 1DD

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

THE DEVELOPMENT MANAGER LTD

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

Multi Channel Marketer  Level 3 Apprenticeship Standard:

The successful candidate will undertake a 20-month, nationally recognised qualification through TDM. This is a work-based learning programme which will require commitment to block weeks in an online training room once every quarter working towards the qualification along with weekly off-the-job training and monthly coaching sessions.

 
You will be required to demonstrate through the standard that you meet all competencies and behaviours, which will lead to the achievement of the qualification.


You will have a designated mentor in the workplace to support your learning and at the end of programme will be assessed via an external assessment body.


This is a Level 3 qualification. 

Requirements

Essential qualifications

GCSE in:

  • English (grade 6 or above)
  • Mathematics (grade 4 or above)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • Organisation skills
  • Initiative
  • Aptitude to learn
  • Communications knowledge
  • Marketing skills
  • NHS knowledge
  • Video editing skills
  • Multi-tasking
  • Microsoft Office
  • Copywriting/proofreading

Other requirements

The post holder will need to be mobile and able to drive to appointments and meetings in their own vehicle.

The post requires sitting at a desk for the majority of the time.

Mental Effort:

  • Frequent intense concentration required to constantly re-prioritise work during the day due to the demands of an extremely busy department
  • To understand and apply national and local guidance with regard to marketing and communication
  • In depth proactive mental attention required to listen and understand service requirements from the Trust staff and from the service user.  
     
    Emotional Effort:
     
  • To occasionally deal with emotional issues from staff, users, carers, stakeholders and the public by various media i.e by telephone, email, post, face-to-face  
     
    Working conditions:
     
  • To have access to independent transport 
  • To use a VDU more or less continuously  
     

Our Values: 
 

  • Being open and honest -
    We all communicate clearly and honestly, asking for help when we need it and making it easier for the people around us to share ideas or concerns.  
  • Ensuring people feel cared for -
    We all take responsibility for actively supporting and nurturing a kind and compassionate environment for ourselves and others.  
  • Showing respect to everyone -
    We all act with consideration and fairness, valuing each other as individuals and appreciating our different perspectives.  
     
     
    Standard Clauses: 
     
    The purpose of this post should remain constant, but the duties and responsibilities may vary over time within the overall role and level of the post. The post holder may from time to time be asked to undertake other reasonable duties. Any such changes will be made in discussion with the post holder in the light of service needs.
     
    Confidentiality:
     
    The post holder must maintain confidentiality, security and integrity of information relating to patients, staff and other Health Service business. 
     
    Children and vulnerable adults:
     
    You have a responsibility for promoting and safeguarding the welfare of the children / young people / vulnerable adults that you come into contact with or are responsible for in your job role and sphere of competence. 
     
    Disclosure and Barring Service:
     
    The Trust aims to promote equality of opportunity for all, with the right mix of talent, skills and potential. Criminal records will be taken into account for recruitment purposes, only when the conviction is relevant. As the Trust meets the requirements in respect of exempted questions under the Rehabilitation of Offenders Act 1974, all applicants who are offered employment will be subject to a criminal record check from the Disclosure and Barring Service before the appointment is confirmed. This will include details of cautions, reprimands or final warnings, as well as convictions. Postholders may periodically be asked to undertake a re-check.
     
    The Trust is legally required to check all staff against the Disclosures and Barring Services Children’s and Vulnerable Adults barring lists if they engage in what is defined as “Regulated Activity” or “Controlled Activity”: Regulated Activity is defined as working closely with children or vulnerable adults, paid or unpaid, on a frequent or intensive basis. Controlled activity is work that provides opportunities for contact with children or vulnerable adults.

About this employer

Worcestershire Acute Hospitals NHS Trust provides hospital-based services from three main sites – the Alexandra Hospital in Redditch, Kidderminster Hospital and Treatment Centre, and Worcestershire Royal Hospital in Worcester – as well as some community-based services.


We provide a wide range of services to a population of over 621,000 people in Worcestershire as well as caring for patients from surrounding counties and further afield.

https://www.worcsacute.nhs.uk/our-trust/ (opens in new tab)

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

Possibility of progression within the Communications Team.

Ask a question

The contact for this apprenticeship is:

THE DEVELOPMENT MANAGER LTD

The reference code for this apprenticeship is VAC2000046617.

Apply now

Closes in 9 days (Monday 17 August 2026)

After signing in, you’ll apply for this apprenticeship on the company's website.