Sales Executive Apprentice

BROCKET HALL (HOLDING) LIMITED

WELWYN GARDEN CITY (AL8 7XG)

Closes in 17 days (Friday 28 August 2026 at 11:59pm)

Posted on 7 August 2026

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Summary

You will learn how to build customer relationships, generate business opportunities, support the sales process and contribute to business growth. No previous sales experience is required; we are looking for motivation, enthusiasm and a willingness to learn.

Wage

£25,000 a year

Minimum wage rates (opens in new tab)

Eligibility to participate in the Company’s non-contractual commission incentive programme. Participation is discretionary and may be amended, suspended or withdrawn by the Company at any time.

Training course
Sales executive (level 4)
Hours
36 hours per week, typically worked over 4 days on a rota basis. Flexibility will be required including weekends and Bank Holidays in line with business requirements and events.

36 hours a week

Start date

Tuesday 1 September 2026

Duration

1 year 6 months

Positions available

2

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

  • Learn to support the sales cycle from enquiry through to proposal preparation and contract completion.
  • Develop an understanding of customer needs through meetings and effective questioning.
  • Build relationships with prospective and existing customers.
  • Support new business generation through networking, research and customer engagement activities.
  • Maintain accurate CRM records and pipeline information.
  • Work with Events, Hospitality and Operations Teams to deliver an excellent customer experience.
  • Contribute towards sales objectives and learn about forecasting and KPI management.

Where you'll work

BROCKET HALL
BROCKET PARK
LEMSFORD
WELWYN GARDEN CITY
AL8 7XG

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

ISALES ACADEMY LIMITED

Training course

Sales executive (level 4)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
  • Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
  • Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
  • Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
  • Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
  • Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
  • Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
  • Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
  • Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
  • Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
  • Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.

Training schedule

An apprenticeship includes regular training with a college or other training organisation. Off-the-job training will follow the time allocations outlined in the Occupational Standard.

College or training organisation
ISALES ACADEMY LIMITED.

Your training course
Sales executive.

Equal to Level 4 (Higher national certificate).

More training information

  • On completion, you will achieve a Level 4 qualification in Sales Executive
  • Training will be hybrid between in-person in the office, and online, based on one day twice a month
  • The role is office-based

Requirements

Essential qualifications

GCSE in:

  • English (grade 4)
  • Maths (grade 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Customer care skills
  • Administrative skills
  • Team working
  • Initiative
  • Non judgemental
  • Patience
  • Hospitality, Events or leisure

About this employer

Brocket Hall is one of the UK’s most prestigious country estates, renowned for championship golf courses, luxury accommodation, hospitality and events.

http://www.brocket-hall.co.uk (opens in new tab)

Company benefits

  • Complimentary access to golf facilities.
  • Discounted gym membership.
  • Staff meals whilst on duty.
  • Staff discounts on food and beverage purchases.
  • Staff discounts on retail purchases and selected ticketed events. Pension scheme. 
  • Training and development. 
  • Career progression opportunities.

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

We aim to provide you with the chance to develop your career in sales or sales support as well as other areas of the business if required
To progress into a sales support role or explore other pathways within the company.

Ask a question

The contact for this apprenticeship is:

ISALES ACADEMY LIMITED

The reference code for this apprenticeship is VAC2000045687.

Apply now

Closes in 17 days (Friday 28 August 2026 at 11:59pm)