Membership Advisor Apprentice

LIFETIME TRAINING GROUP LIMITED

Birmingham (B12BJ)

Closes in 9 days (Friday 24 July 2026)

Posted on 14 July 2026


Summary

Welcoming potential gym members, giving tours of the facility and explaining membership options, and addressing member inquiries. Maintaining customer relationships and supporting the team to hit sales targets.

Training course
Customer service practitioner (level 2)
Hours
30 hours per week - shift patterns. Monday - Sunday, 8.00am - 5.00pm/11.00am - 8.00pm.

30 hours a week

Start date

Friday 31 July 2026

Duration

1 year 3 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

As a Membership Advisor Apprentice, you will:

  • Conducting guided tours for prospective members, showcasing the club's facilities, equipment, and services while explaining membership options and answering any questions.
  • Driving membership sales by engaging with potential members, following up on enquiries and leads, and building positive relationships to support membership growth and retention.
  • Providing excellent front-of-house customer service, welcoming members and visitors, handling enquiries both in person and over the phone, and ensuring a friendly, professional first impression at all times.
  • Using the Clubwise CRM system to manage customer information, record interactions, process membership enquiries, and maintain accurate member records.
  • Supporting the day-to-day operation of the club by assisting with administrative tasks, maintaining a clean and organised reception area, and working collaboratively with the team to ensure the smooth running of the facility.

What your apprenticeship includes:

  • You won’t need to attend college, our apprenticeships are delivered through work based training which includes a mixture of face-to-face sessions and remote Team calls with your Lifetime Learner Coach every 6 weeks. You will also have a mentor within the workplace to support you.
  • Obtain Functional Skills in English and Maths (if you don’t already have GCSE or equivalents).
  • Reviews every 12 weeks with the Apprentice, Line Manager and Lifetime Learner Coach including feedback sessions.

At Anytime Fitness you will be working towards a Customer Service Practitioner Level 2 Apprenticeship standard over the course of 15 months.

Where you'll work

Paradise View 28 Paradise Street
Birmingham
B12BJ

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

LIFETIME TRAINING GROUP LIMITED

Training course

Customer service practitioner (level 2)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Use a range of questioning skills, including listening and responding in a way that builds rapport, determines customer needs and expectations and achieves positive engagement and delivery.
  • Depending on your job role and work environment: Use appropriate verbal and non-verbal communication skills, along with summarising language during face-to-face communications; and/or
  • Depending on your job role and work environment: Use appropriate communication skills, along with reinforcement techniques (to confirm understanding) during non-facing customer interactions.
  • Depending on your job role and work environment: Use an appropriate ‘tone of voice’ in all communications, including written and digital, that reflect the organisation’s brand.
  • Provide clear explanations and offer options in order to help customers make choices that are mutually beneficial to both the customer and your organisation.
  • Be able to organise yourself, prioritise your own workload/activity and work to meet deadlines.
  • Demonstrate patience and calmness.
  • Show you understand the customer’s point of view.
  • Use appropriate sign-posting or resolution to meet your customers needs and manage expectations.
  • Maintain informative communication during service recovery.

Training schedule

This training schedule has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

Requirements

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • Attention to detail
  • Customer care skills

Other requirements

The tram stop is located right outside the gym, and Birmingham Grand Central train station is just a 5-minute walk away. There are also car parking options nearby, all within walking distance.

About this employer

Welcome to Anytime Fitness Birmingham (Paradise Circus)! Locally owned and operated, our welcoming gym offers you a supportive community to reach your health and wellness goals. Our expert coaches and staff are ready to help you every step of the way. Plus, get 24/7 access to more than 5,800 locations across the globe, which means we're never far from your home, work or holiday destination. We're excited to meet you!

https://www.anytimefitness.com/en-gb/locations/birmingham-paradise-circus-west-midlands-uk-0499 (opens in new tab)

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

Full Membership Advisor role.

Ask a question

The contact for this apprenticeship is:

LIFETIME TRAINING GROUP LIMITED

The reference code for this apprenticeship is VAC2000042566.

Apply now

Closes in 9 days (Friday 24 July 2026)

After signing in, you’ll apply for this apprenticeship on the company's website.