Marketing Apprentice

WOOKEY HOLE LTD

SOMERSET (BA5 1BB)

Closes in 9 days (Friday 7 August 2026 at 11:59pm)

Posted on 24 July 2026

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Summary

To support the Wookey Hole marketing team in delivering day-to-day digital and marketing activities across the business. The role is designed as a learning position, providing hands-on experience in social media, website content management, campaign support, and general marketing administration.

Wage

£16,640 a year

Minimum wage rates (opens in new tab)

Training course
Multi-channel marketer (level 3)
Hours
Contract: 7-day contract, with the main working days being Monday to Friday. Hours: 40 hours per week. Breaks: 30-minute unpaid break per shift.

40 hours a week

Start date

Monday 14 September 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

The marketing apprentice will assist in executing clearly defined marketing tasks, ensuring that content is accurate, timely, and aligned with business objectives, while developing core marketing skills within a busy visitor attraction environment.

Main duties of the post:

Social Media Coordination:

Schedule approved content across multiple platforms using tools such as Meta Business Suite, including Wookey Hole, Wild Wookey, Circus, Mendip View Hot Tub Lodges and Bucklegrove Holiday Park. Upload imagery and copy, ensure correct timing of posts, and support content repurposing (e.g. stories, reels). Assist with basic community management and flag any issues where required.

Website & Digital Content:

Carry out simple website updates once trained, including text and image changes, link checking, and formatting. Maintain and organise digital asset libraries and upload event listings to external platforms and partners.

Influencer & PR Support:

Support the coordination of influencer and PR activity, including maintaining records, assisting with influencer visits, and tracking content.

Marketing Campaign Support:

Assist in the delivery of marketing campaigns, including coordinating artwork and content distribution with internal and external stakeholders. Ensure materials are filed and stored correctly for future reference.

General Marketing Administration:

Provide day-to-day administrative support to the marketing team, including assisting with printed materials, email campaigns, monthly reporting, and liaison with suppliers such as printers. Support local distribution of marketing materials and attend occasional promotional events where required.

General:

In addition to the duties listed, the post holder may be required to undertake any other reasonable duties as required.

Where you'll work

WOOKEY HOLE
NEAR WELLS
SOMERSET
BA5 1BB

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

WESTON COLLEGE OF FURTHER AND HIGHER EDUCATION

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

  • You will be pursuing a Level 3 Apprenticeship Standard in Multi-Channel Marketing, through Weston College
  • An assessor will conduct on-site observations to evaluate your progress, as well as support you in college throughout your apprenticeship
  • At the conclusion of your programme, your qualification will be assessed through an Apprenticeship Assessment

Requirements

Essential qualifications

GCSE in:

  • English (grade C/4)
  • Maths (grade C/4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Team working
  • Creative

Other requirements

In addition to the duties listed, the post holder may be required to undertake any other reasonable duties as required.

This role is designed as a development opportunity within a busy and fast-paced visitor attraction. The post holder will receive support and training but will be expected to take ownership of routine tasks and contribute positively to the marketing team. A driving licence is desirable due to occasional off-site activity.

About this employer

Wookey Hole is one of the UK’s most iconic visitor attractions, centred around its spectacular cave system, rich heritage and the legend of the Wookey Witch. Located in Somerset, it offers a unique mix of natural wonder, family entertainment, adventure, live circus performances, education and seasonal events. Alongside the attraction, the business operates Wookey Hole Hotel, Mendip View Lodges and Bucklegrove Holiday Park, welcoming both day visitors and holidaymakers. Wookey Hole and it’s parts, is a family run business with a passion for creating memorable experiences.

https://www.wookey.co.uk/ (opens in new tab)

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

A permanent position may be available upon successful completion of the contract, although this is not guaranteed.

Ask a question

The contact for this apprenticeship is:

WESTON COLLEGE OF FURTHER AND HIGHER EDUCATION

Sharna Thomson

sharna.thomson@weston.ac.uk

The reference code for this apprenticeship is VAC2000042027.

Apply now

Closes in 9 days (Friday 7 August 2026 at 11:59pm)