Apprentice Parts Sales Advisor – Automotive / Trade Supplier (DAF Trucks) - Norwich

FORD & SLATER LIMITED

Norwich (NR5 0JS)

Closes in 30 days (Friday 7 August 2026 at 11:59pm)

Posted on 8 July 2026

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Summary

As an Apprentice Parts Advisor with one of the UK’s leading DAF Truck dealerships. You’ll get paid training, hands-on experience, and a Level 2 qualification - plus travel and accommodation to the DAF Academy are covered. A great first step into customer service, with potential to progress to a Level 3 qualification.

• Wage:

  £16,224 a year

  Minimum wage rates (opens in new tab)

• Training course: Trade supplier (level 2)
• Hours: Monday- Friday 8.00am- 4.30pm (One early finish per week).

  39 hours a week

• Start date:

  Tuesday 1 September 2026

• Duration:

  1 year 3 months

• Positions available:

  1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

As an Apprentice Parts Sales advisor, you'll learn how to work in a fast-paced parts department and develop key skills in: 

• Safely storing and organising parts
• Receiving, checking, and handling stock deliveries
• Processing customer orders and payments
• Using computer systems to manage parts and orders
• Identifying, sourcing, and ordering parts for vehicles
• Assisting with customer enquiries and offering product advice when needed
• Monitoring and solving customer problems / enquiries
• Following key company procedures and working as part of a team

Where you'll work

William Frost Way
New Costessey
Norwich
NR5 0JS

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

SKILLNET LIMITED

Training course

Trade supplier (level 2)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

• Knowledge and understanding of the organisation’s: communicating confidently to internal and external customers about the company and how it operates
• Knowledge and understanding of the organisation’s: identifying and communicating with the relevant person if a threat or risk to the business is identified
• specialist trade customer profile of the business: using appropriate techniques and forms of communication to put customers at ease and gain their trust.
• specialist trade customer profile of the business: delivering customer service that exceeds customer expectations
• specialist trade customer profile of the business: identifying customer requirements and referring them onwards in an appropriate manner
• trade counter and telesales services: assisting customers in exploring product ranges and alternative and complementary products and services, based on the fundamental underpinning product knowledge
• trade counter and telesales services: identifying the customers’ requirements, matching them to the trade supplier’s products and services
• trade counter and telesales services: delivering accurate product information, to enable the customer to make a decision on products and services and know how to access the detailed technical specification of a product when required.
• trade counter and telesales services: securing a trade sale using appropriate selling techniques, both face to face and on the telephone, and methods to complete the transaction.
• trade counter and telesales services: applying basic merchandising techniques used within the business.
• trade counter and telesales services: applying the key principles of selling in a trade supplier environment, using a variety of methods, which may include unique selling points, upselling, and link selling to secure and complete sales transactions.
• trade counter and telesales services: communicating with customers using various methods and systems appropriate to the situation
• trade counter and telesales services: applying the key principles of administration and working practices to accurately prepare, store, communicate and process businesses documentation.
• trade counter and telesales services: processing information, to the key standards of data protection, security and intellectual property rights.
• key principles of warehousing and stock control: processing and recording the receipt, storage, assembly and despatch of goods.
• key principles of warehousing and stock control: receiving stock, despatching customer orders and processing returns in line with company processes.
• key principles of warehousing and stock control: loading /unloading of supplier and contractor vehicles
• technologies that are appropriate to the role: using technology appropriately and efficiently in line with business policy, e.g. PoS (point of sale) machines, PCs
• technologies that are appropriate to the role: demonstrating the use of various technologies, e.g. bespoke/in house or off the shelf software packages to others.
• legislative responsibilities relating to the business, products and/or services being sold: complying with legal requirements to minimise risk and build customer confidence.
• legislative responsibilities relating to the business, products and/or services being sold: minimising disruption to the business and maintaining the safety and security of people at all time
• legislative responsibilities relating to the business, products and/or services being sold: taking appropriate action if a breach of H&S regulations is identified.
• personal responsibilities and performance contribute to the success of the team and the business: building two-way trust and contribute to working within a team
• personal responsibilities and performance contribute to the success of the team and the business: collaborating with colleagues to resolve problems.
• personal responsibilities and performance contribute to the success of the team and the business: managing personal performance by completing tasks to agreed standards and timescales and by taking action to resolve problems and communicating issues beyond own level of competence.
• personal responsibilities and performance contribute to the success of the team and the business: demonstrating effective time management through planning and prioritising own workload.
• personal responsibilities and performance contribute to the success of the team and the business: identifying own strengths, weaknesses and development needs.

Training schedule

• As a Level 2 Trade Supplier apprentice, you will learn on the job while also receiving structured training to support your development
• 80% of your time will be spent working alongside experienced colleagues at the dealership, gaining hands-on experience and support from a dedicated mentor
• 20% of your working hours will be used for off-the-job training or study time

This off-the-job training is delivered by a qualified tutor through a mix of:

• Six in-person training blocks at the brand-new DAF Apprentice Academy in Nottingham
• Six to ten online sessions in small groups or 1:1 format across the apprenticeship

Additional support and extra sessions are also available if needed, to help you succeed at every stage of your training.

More training information

Trade Supplier Level 2 Apprenticeship Standard:

• Apprentices will be trained within the dealership and supported by a dedicated Skills Coach, who will make contact at least every 28 days
• This close support network ensures you stay on track, build confidence, and enjoy your apprenticeship journey

Your training includes:

• An industry-recognised Level 2 Trade Supplier Standard qualification
• Functional Skills in maths and English (if required)
• All travel, accommodation, and meals are covered for in-person training sessions at the DAF Apprentice Academy

Requirements

Essential qualifications

GCSE in:

• English (grade 4)
• Maths (grade 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Customer care skills
• Administrative skills
• Team working

About this employer

Ford & Slater is one of the UK’s largest DAF Truck dealer groups with 16 locations across the UK employing over 800 staff whilst remaining a family run business. Specialising in the maintenance and repair of DAF Heavy Goods Vehicles (HGVs), with a rich history and a commitment to excellence, Ford & Slater is the ideal place to launch a rewarding career in the heavy vehicle industry.

https://www.fordandslater.co.uk/about-us/ford-and-slater-apprentice-programme/ (opens in new tab)

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

After this apprenticeship:

• Potential for further study, with a progression route to a Level 3 Customer Service Specalist qualifiction, for suitable graduates
• A potential full-time career within the automotive industry with many opportunities to progress to positions of authority within the dealership
• Future prospects are endless
• By having a highly regarded set of skills, apprentices can go on to develop their career within any other areas of commerce they may be interested in

Ask a question

The contact for this apprenticeship is:

FORD & SLATER LIMITED

Jose Faria

Jose.Faria@skillnet.org.uk

07523 907657

The reference code for this apprenticeship is VAC2000041408.

Apply now

Closes in 30 days (Friday 7 August 2026 at 11:59pm)