Sale Executive Apprenticeship
SUNLOUNGER TRAVEL GROUP LTD
Milton Keynes (MK9 3AH)
Closes in 22 days (Friday 12 June 2026 at 11:59pm)
Posted on 20 May 2026
Contents
Summary
Looking to build your career in travel? Join Sunlounger as a Sales Executive Level 4 Apprentice and gain valuable hands-on experience, develop your skills, and grow your knowledge while learning from industry professionals and building a rewarding career in the industry.
- Wage
-
£15,600 for your first year, then could increase depending on your age
National Minimum Wage rate for apprentices
Minimum wage rates (opens in new tab)
https://www.gov.uk/national-minimum-wage-rates
The pay may be negotiated and may rise after a probation period has been successfully completed
- Training course
- Sales executive (level 4)
- Hours
-
Monday - Saturday: 09.30 - 17.30
Sunday: 11.00 - 17.00
Working pattern: 37.5 hours per week, worked over a 7-day operating schedule.
37 hours 30 minutes a week
- Start date
-
Monday 22 June 2026
- Duration
-
1 year 6 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
- Welcome and engage with new and existing customers, building positive relationships and delivering a professional service
- Identify customer needs and provide tailored holiday recommendations to maximise sales opportunities
- Respond to holiday enquiries through face-to-face interactions, telephone calls, and email communication
- Research and create personalised holiday packages using supplier systems and online resources
- Convert enquiries into bookings using effective sales techniques and product knowledge
- Promote additional products and services to enhance customer experiences and increase sales value
- Process holiday bookings and ensure a high-quality customer journey from enquiry through to completion
- Complete travel administration tasks accurately and efficiently
- Work towards achieving individual and store sales targets and key performance measures
- Take part in ongoing training and development to build industry knowledge and professional skills
Where you'll work
12 Crown Walk
Milton Keynes
MK9 3AH
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
A S TRAINING (INTERNATIONAL) LIMITED
Training course
Sales executive (level 4)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
- Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
- Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
- Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
- Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
- Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
- Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
- Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
- Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
- Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
- Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.
Training schedule
- This apprenticeship forms part of a formal qualification, on successful completion, you will achieve a Level 4 Sales Executive qualification that will be added to your digital achievement record
- Working with our chosen training provider you will be assigned a specialist Sales Assessor who will be working closely with you throughout your apprenticeship to ensure you have a robust, enjoyable, and enriching journey
- Training will be carried out online, face to face, both individually and as part of a classroom, to ensure you have an enhanced experience
- You will be assigned 6 hours a week in the workplace to spend towards your qualification with full support from your manager and assessor
- Learning first hand from training specialists and peers you can become a fully-fledged Sales Executive in a little over an 18-month period
Requirements
Desirable qualifications
GCSE in:
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- Attention to detail
- Organisation skills
- Customer care skills
- Team working
- Geography
About this employer
Sunlounger is an independent travel agency with access to hundreds of holiday suppliers, giving customers a wide range of choice and excellent value. With a team of experienced travel specialists and a passion for creating unforgettable experiences, Sunlounger provides expert advice and personalised service to help customers find their perfect getaway.
After this apprenticeship
On successful completion of the Sales Executive Level 4 apprenticeship, you may be offered the opportunity to complete a further qualification that will enhance your skill set. The next steps will be discussed in your 1-2-1's.
Ask a question
The contact for this apprenticeship is:
A S TRAINING (INTERNATIONAL) LIMITED
A S Training
info@as-training.co.uk
The reference code for this apprenticeship is VAC2000032571.
Apply now
Closes in 22 days (Friday 12 June 2026 at 11:59pm)