Digital Marketing Apprentice
City College Plymouth
Devon (PL1 5QG)
Closes in 16 days (Friday 22 May 2026 at 11:59pm)
Posted on 6 May 2026
Contents
Summary
To support the Marketing team to increase online engagement with potential and current students through effective use of a range of digital communications, including our social media channels, the College’s website and intranet sites. The postholder will also be responsible for taking photographs and producing video content.
- Wage
-
£15,392 for your first year, then could increase depending on your age
National Minimum Wage rate for apprentices
- Training course
- Multi-channel marketer (level 3)
- Hours
-
08:30 - 16:30 with 30 minutes for lunch. Days to be confirmed.
37 hours a week
- Start date
-
Tuesday 22 September 2026
- Duration
-
1 year 6 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
- To work with the Communications & PR Officer and Digital Marketing Officer to plan and execute various digital advertising campaigns, liaising with external agencies
- To assist with creating compelling case studies highlighting the successes and contributions of students, staff and external stakeholders to showcase the College's impact and achievements
- To assist the Graphic Designer with the creation of promotional marketing material
- To assist with writing, collating and scheduling exciting and engaging content for social media channels (Facebook, YouTube, Instagram, LinkedIn and TikTok)
- To assist in taking photographs on an ad-hoc basis to support the creation of social media content
- To assist in creating short-form video for various channels, including TikTok, Instagram Reels and YouTube shorts
- To assist with creating social media posts at College recruitment, corporate and student celebration events
- To assist the Digital Marketing Officer to monitor and evaluate social media and website analytics
- To assist in updating content on the College’s website via a content management system
- To assist the Communications Content Co-ordinator with maintaining and updating
the College’s website media library, in keeping with GDPR practises - Provide cover for the College’s Reception area, as and when required
- Undertake such other duties commensurate with the grade of the post as may reasonably be required and you may be required to be trained to administer first aid, if necessary
Where you'll work
Kings Road
Devonport
Plymouth
Devon
PL1 5QG
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
CITY COLLEGE PLYMOUTH
Training course
Multi-channel marketer (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
Training schedule
Requirements
Essential qualifications
GCSE in:
- English (grade 4 / C)
- Maths (grade 4 / C)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Customer care skills
- Problem solving skills
- Presentation skills
- Administrative skills
- Analytical skills
- Logical
- Team working
- Creative
- Initiative
- Non judgemental
- Patience
Other requirements
- Passing a Disclosure and Barring Service (DBS) check
About this employer
At City College Plymouth, one of the country’s largest providers of quality education and training, we are going through a period of transition to enable us to propel education into the future. We pride ourselves on delivering a learning environment and organisational culture that impacts positively on the health, wellbeing and sustainability of our community and enables all our students and staff to achieve their full potential. City College Plymouth is home to thousands of bright and enthusiastic students and 650 talented and experienced staff. You will be joining a college that is proud of its culture, where our core values of Respect, Ownership and Integrity are there to nurture and support a passion for teaching and learning, enriching our community through knowledge, experience and skills enabling every student to be the best they can be. City College Plymouth is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. The College is an equal opportunities employer.
After this apprenticeship
- You will gain a Level 3 qualification after successfully completing the apprenticeship
Ask a question
The contact for this apprenticeship is:
CITY COLLEGE PLYMOUTH
The reference code for this apprenticeship is VAC2000030161.
Apply now
Closes in 16 days (Friday 22 May 2026 at 11:59pm)