Multi-Channel Marketing Apprentice

OUTDOOR ACTION

BLACKBURN (BB2 2DH)

Closes on Tuesday 30 June 2026

Posted on 30 April 2026

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Summary

Join our family-run business and kickstart your marketing career with a hands-on apprenticeship packed with real experience, creative projects, and the chance to make a genuine impact from day one.

Wage

£13,312 to £21,149.44, depending on your age

National Minimum Wage

Check minimum wage rates (opens in new tab)

Training course
Multi-channel marketer (level 3)
Hours
Monday to Saturday 09:00 - 17:30 with a day off in the week. 30 minute lunch break.

32 hours a week

Start date

Tuesday 14 July 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

If you’re creative, confident, and passionate about social media, content, and the outdoors or fashion, this is an exciting opportunity to learn, grow, and build a future in marketing.

Digital Marketing & Campaigns

  • Support the planning and delivery of creative marketing campaigns across multiple channels
  • Get involved in SEO, email marketing, and social media activity
  • Learn how to track performance and understand what makes campaigns successful

Content Creation & Social Media

  • Create engaging content for social media, the website, and email campaigns
  • Assist with writing posts, designing graphics, and filming short-form content
  • Be comfortable in front of the camera when needed for videos and social content
  • Help bring our brand to life through creative and consistent storytelling

Marketing Research & Insights

  • Research trends, customer behaviour, and competitor activity
  • Contribute ideas to improve content and campaigns
  • Help identify new opportunities for growth

Organisation & Team Support

  • Keep marketing materials organised and up to date
  • Support with scheduling, planning, and day-to-day tasks
  • Build relationships with external marketing teams we work with
  • Assist with in-store marketing, displays, and visual merchandising

Where you'll work

26-34A KING STREET
BLACKBURN
BB2 2DH

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

BURNLEY COLLEGE

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

The apprentice will attend day-release at Burnley College one day per week

Requirements

Essential qualifications

GCSE in:

  • English (grade 4)
  • Maths (grade 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • Presentation skills
  • Creative
  • Initiative

Other requirements

What We’re Looking For

  • Able to work independently with minimal supervision
  • Passionate about what you do and keen to help a small business grow
  • Friendly, approachable, and confident
  • Comfortable in front of a camera
  • Creative with a good eye for content
  • Adequate knowledge of how to use different social media platforms
  • Interested in the outdoors, retail, or fashion
  • Willing to learn and develop new skills
  • Positive attitude and strong work ethic

About this employer

At Outdoor Action, no two days are the same. As part of a small, experienced team, you’ll be trusted to take ownership of your work while being supported as you learn. We’re looking for someone who can work independently, bring fresh ideas, and isn’t afraid to get stuck in.

We’re also a dog-friendly workplace, and you’ll often find our shop dog in-store most days, adding to the friendly, relaxed atmosphere.

https://www.outdooraction.co.uk/ (opens in new tab)

Company benefits

  • Staff Discount
  • Free Parking 
  • Regular brand training sessions
  • Holiday allowance
  • Occasional free samples from brands

After this apprenticeship

This is a great opportunity to gain real marketing experience in a supportive, down-to-earth team while working on projects that genuinely make a difference.

Ask a question

The contact for this apprenticeship is:

BURNLEY COLLEGE

Themis

Themis@burnley.ac.uk

01282733005

The reference code for this apprenticeship is VAC2000029275.

Apply now

Closes on Tuesday 30 June 2026