PR & Marketing Executive Apprentice

ESCAPADE PR AND MARKETING LIMITED

Reading (RG2 6UB)

Closes on Sunday 31 May 2026

Posted on 3 March 2026

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Summary

Passionate about brands people genuinely love? We’re seeking an enthusiastic PR & Marketing Executive Apprentice to support exciting consumer and FMCG campaigns. From generating media coverage and creating scroll-stopping content to helping launch new products into retail.

Wage

£18,000 a year

Check minimum wage rates (opens in new tab)

Training course
Marketing executive (level 4)
Hours
Shifts to be confirmed between the hours of 9.00am - 4.30pm. Lunch break length: 30 mins.

35 hours a week

Start date

Wednesday 1 July 2026

Duration

1 year 3 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

  • Support the planning and delivery of consumer and FMCG PR & marketing campaigns
  • Assist with media outreach, press releases and building journalist relationships
  • Help coordinate influencer gifting, partnerships and campaign activations
  • Create engaging content for social media, blogs and client report
  • Monitor media coverage and compile coverage reports and evaluation documents
  • Support product launches, retail campaigns and in-store activation
  • Conduct market and competitor research to inform strategy
  • Assist with event planning, sampling activity and brand experiences
  • Provide day-to-day administrative support to ensure smooth campaign delivery

Where you'll work

200 Brook Drive
Reading
RG2 6UB

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

ACTIVATE LEARNING

Training course

Marketing executive (level 4)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Coordinate and maintain key marketing channels (both digital and offline)
  • Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
  • Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
  • Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
  • Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
  • Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
  • Coordinate several marketing campaigns/projects/events to agreed deadlines
  • Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
  • Monitor project budgets within their scope of work using appropriate systems and controls
  • Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
  • Assimilate and analyse data and information from a range of sources to support marketing activities
  • Evaluate data and research findings to derive insights to support improvements to future campaigns
  • Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
  • Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM

Training schedule

  • Marketing Level 4 Apprenticeship
  • 15 months - 12 months and 3 months end point assessment
  • Dedicated performance coach

More training information

  • We run basic background checks on all candidates
  • Travel will be required for client meetings and events

Requirements

Essential qualifications

GCSE in:

Maths and English (grade Grade 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • Attention to detail
  • Organisation skills
  • Presentation skills
  • Administrative skills
  • Number skills
  • Analytical skills
  • Team working
  • Creative
  • Initiative
  • Non judgemental

Other requirements

• Passionate about consumer brands and current trends

• A confident communicator with strong written skills

• Creative, proactive and eager to learn

• Highly organised with great attention to detail

• Comfortable using social media platforms

• A positive team player who thrives in a fast-paced environment

• GCSEs (or equivalent) in English and Maths required

No prior PR experience needed — just curiosity, enthusiasm and a willingness to get stuck in.

Passionate about brands people genuinely love? We’re seeking an enthusiastic PR & Marketing Executive Apprentice to support exciting consumer and FMCG campaigns. From generating media coverage and creating scroll-stopping content to helping launch new products into retail, you’ll gain real-world experience in how brands win attention in a fast-moving, competitive market. If you’re curious, creative and ready to learn at pace, this is your chance to build a career in consumer communications.

This apprenticeship offers real, hands-on experience across consumer and FMCG communications, not just observation from the sidelines. You’ll develop practical skills in media relations, influencer outreach, content creation, campaign planning and reporting, while gaining insight into how brands secure coverage and drive sales in competitive retail environments. Alongside structured training and mentorship from experienced consultants, you’ll build commercial awareness, confidence and a portfolio of work that sets you up for long-term success in PR and marketing.

 

About this employer

Escapade is a dynamic Berkshire based full-service consumer PR and marketing agency, specialising in food, drink, FMCG and retail brands. As experts in consumer PR we know just how important it is to engage with your customers, using the right language and tactics across the most relevant communications platforms.

https://www.escapadepr.com (opens in new tab)

After this apprenticeship

  • Full time employment possible after as a PR & Marketing Executive, with a career path that could take you onto managerial roles

Ask a question

The contact for this apprenticeship is:

ACTIVATE LEARNING

Jenny Hyam

faculty.enrolments@activateapprenticeships.co.uk

The reference code for this apprenticeship is VAC2000018562.

Apply now

Closes on Sunday 31 May 2026