Social Media Apprentice

East Kent Hospitals University NHS Foundation Trust

Canterbury (CT1 3NG)

Closes in 16 days (Sunday 8 March 2026)

Posted on 19 February 2026

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Summary

Join our team as a Social Media Apprentice and help shape our NHS digital presence. Learn to create, schedule, and monitor content across multiple platforms while gaining expertise in recruitment campaigns, analytics, and professional communications.

• Wage:

  £18,348.75 a year

  Check minimum wage rates (opens in new tab)

  1st year: Annex 21 of Band 2 (£18,348.75) 2nd year: National Minimum Wage

• Training course: Content creator (level 3)
• Hours: Monday- Friday, 09:00 - 17:00

  37 hours 30 minutes a week

• Start date:

  Monday 11 May 2026

• Duration:

  1 year 6 months

• Positions available:

  1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

• The post holder will support the day-to-day management of the Resourcing Team’s official social media channels, including Twitter/X, Facebook, Instagram, LinkedIn, YouTube and TikTok. This will include assisting with the promotion of current recruitment vacancies across social media platforms, with a particular focus on targeting candidates for hard-to-recruit roles. The apprentice will draft, schedule and publish engaging, accessible and platform-appropriate content in The post holder will support the day-to-day management of the Resourcing Team’s official social media channels, including Twitter/X, Facebook, Instagram, LinkedIn, YouTube and TikTok. This will include assisting with the promotion of line with agreed content plans and campaign objectives, ensuring that all social media content supports a positive and inclusive experience for patients, service users and the wider public. They will help share clear, accurate and timely information that promotes Trust services, supports patient understanding and reflects patient feedback where appropriate. The apprentice will be mindful of confidentiality, dignity and respect at all times, ensuring that all content upholds public trust and confidence in the organisation
• The role will also involve supporting the development and delivery of digital campaigns for recruitment events, awareness weeks and wider recruitment activity. The post holder will be responsible for monitoring social media channels for engagement, comments and direct messages, responding where appropriate and escalating issues in line with agreed Trust procedures. They will contribute to the planning and creation of multimedia content, including photography, short- form videos and basic graphics, with guidance and support from the communications team.
• complies with NHS brand guidelines and accessibility standards. The role will also include keeping up to date with current social media, digital and content trends and contributing ideas to support continuous improvement. In addition, the apprentice will assist with the collection, monitoring and reporting of basic social media analytics, including impressions, engagement and reach, to support performance evaluation. They will be expected to ensure all content seeking feedback, reflecting on practice and working towards achieving the required knowledge, skills and behaviours of the apprenticeship framework. The apprentice will be expected to build their digital, communication and teamworking The post holder will actively engage with their apprenticeship programme, attending all required training, study sessions and assessments as directed. They will take responsibility for their own learning and professional development by skills through both structured learning and practical experience within the workplace.

Where you'll work

Kent & Canterbury Hospital
Ethelbert Road
Canterbury
CT1 3NG

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

GINGER NUT MEDIA LIMITED

Training course

Content creator (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

• Interpret the aims of the brief.
• Research ideas and concepts to meet the brief.
• Evaluate brand requirements and brand guidelines.
• Prepare a mood board or other visual aid for the content to be created.
• Present ideas, pitches and proposals for creative content to be further developed.
• Storyboard and outline script their ideas for content to be developed.
• Interpret data, consider its integrity and use it to inform content.
• Develop accessible written content for different platforms and devices.
• Apply best practice and inclusive language when creating content.
• Write and edit copy or scripts for use on different channels and platforms.
• Create or capture visuals and audio using standard packages and equipment.
• Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
• Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
• Identify and recommend the platform/s or channel/s to use for the media campaign.
• Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
• Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
• Monitor user experience to ensure content is focused on maximising engagement.
• Analyse the differences between audiences using audience segmentation techniques and data.
• Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
• Use continuing professional development planning to support own current and future training and development needs.
• Operate effectively within the production workflow to meet production timelines.
• Interpret the aims of the brief.
• Research ideas and concepts to meet the brief.
• Evaluate brand requirements and brand guidelines.
• Prepare a mood board or other visual aid for the content to be created.
• Present ideas, pitches and proposals for creative content to be further developed.
• Storyboard and outline script their ideas for content to be developed.
• Interpret data, consider its integrity and use it to inform content.
• Develop accessible written content for different platforms and devices.
• Apply best practice and inclusive language when creating content.
• Write and edit copy or scripts for use on different channels and platforms.
• Create or capture visuals and audio using standard packages and equipment.
• Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
• Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
• Identify and recommend the platform/s or channel/s to use for the media campaign.
• Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
• Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
• Monitor user experience to ensure content is focused on maximising engagement.
• Analyse the differences between audiences using audience segmentation techniques and data.
• Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
• Use continuing professional development planning to support own current and future training and development needs.
• Operate effectively within the production workflow to meet production timelines.

Training schedule

An apprenticeship includes regular training with a college or other training organisation.
At least 20% of your working hours will be spent training or studying.

More training information

Ginger Nut’s delivery is based on a remote, blended model of one-to-one tutor sessions every 4 weeks, group sessions, webinars, online courses, video, and additional support where required.
Apprentices are allocated a tutor to guide them through the training, conduct regular meetings and prepare for End Point Assessment.
Our tutors are industry experts with relevant industry experience in addition to teaching and coaching expertise.
To support learning, we utilise online resources mapped to the apprenticeship, and all learners are given access to LinkedIn
Learning and other bespoke channels are designed to support their apprenticeship.

Requirements

Essential qualifications

GCSE in:

• English (grade Grade 4 or above)
• IT (grade Grade 4 or above)
• Maths (grade Grade 4 or above)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• IT skills
• Attention to detail
• Problem solving skills
• Administrative skills
• Logical
• Creative

About this employer

We are one of the largest hospital trusts in England, with five hospitals and community clinics serving a local population of around 800,000 people. Our vision is 'great healthcare from great people'. Everything we do is guided by our values: 'People feel cared for, safe, respected and confident that we are making a difference’. We have a new way of working at East Kent Hospitals, called 'We care'. It's about empowering frontline staff to lead improvements day-to-day. We're looking for compassionate people to be part of our improvement journey for the patients, families and carers we care for every day. Applications for this role should be written by the applicant. If artificial intelligence (AI) programmes are used then the application may be rejected due to this document being an important part of the assessment process. This does not prevent applicants seeking appropriate support with applications should they need to for the purposes of any declared disability.

https://www.ekhuft.nhs.uk/ (opens in new tab)

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

This is a great opportunity build a career in digital communications, marketing or recruitment.

Ask a question

The contact for this apprenticeship is:

GINGER NUT MEDIA LIMITED

The reference code for this apprenticeship is VAC2000016920.

Apply now

Closes in 16 days (Sunday 8 March 2026)

After signing in, you’ll apply for this apprenticeship on the company's website.