Digital Marketing Apprentice

City of London Corporation

London (EC1R 0HB)

Closes in 11 days (Wednesday 25 February 2026)

Posted on 13 February 2026

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Summary

The London Archives (TIA) is the largest local government archive repository in the United Kingdom. Based in Clerkenwell and administered by the City of London, its holdings run to around 100km of papers, books, photos, maps, prints and films from 1067 to the present. It records the history of London and Londoners, 

Wage

£27,550 a year

Check minimum wage rates (opens in new tab)

City of London Corporation staff can take advantage of the pension scheme. They also receive discounts and special offers for a wide range of products and services.

Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday, 9:15am - 5:00pm, core hours. Flexibility will be required for business needs.

35 hours a week

Start date

Monday 20 April 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Purpose of Post

To promote and support access to the history of London and TLA’s collections by creating and developing content for TLA’s websites and digital platforms, and other marketing media. By developing content for print and digital marketing systems including websites, social media channels and mailing lists, the post holder will support TLA’s work to promote research services, exhibitions and events, increase use of digital platforms, raise the profile of the service and engage with a diverse audience.

Main Duties & Responsibilities:

  • To market TLA’s services to customers, using platforms and tools to share engaging content, and increase and develop our audience.
  • To develop and publish content to TLA’s websites and digital platforms by creating metadata, preparing digital copies of archival content and writing texts.
  • To create content, posts and campaigns for TLA’s social media platforms to promote services, raise the profile of TLA, increase and diversify our audience.
  • To contribute to the improvement of TLA’s websites, working with Digital Content & Development colleagues to design and implement solutions, with a focus on accessibility and search engine optimisation.
  • To create advertisements for social media platforms, search engines, listings sites and other promotional platforms, measuring and reporting on results.
  • To support the development of sales across TLA’s platforms, marketing products and services.
  • To assist in the management and analysis of platform and channel data, reviewing and reporting on customer and use data to support the development of services and marketing campaigns.
  • To support the use of digital platforms and social media channels, and digital platforms and tools for on-site visitors to TLA, responding to enquiries, providing support and resolving problems.
  • To support the development of TLA’s email and print marketing, including developing new email campaigns.
  • To inform and support the development of TLA’s marketing plan, including the development of new tools, channels and services by researching marketing techniques and methods at comparable organisations.
  • To assist with the delivery of TLA exhibitions and events.

2. General:

  • To support the wider objectives of the Digital Content & Development team and to assist generally in the work of The London Archives as required.
  • Actively seek to implement the City of London’s Equal Opportunity Policy and contribute to TLA’s Equality, Diversity and Inclusion plan, promoting equality of opportunity in relation to the duties of the post.
  • Actively seek to implement the City of London’s Occupational Health and Safety Policy in relation to the duties of the post, and at all times give due regard to the health and safety of both themselves and others when carrying out their duties.
  • To participate in corporate initiatives such as performance appraisal.
  • To undertake any other duties that may reasonably be requested appropriate to the grade.

Where you'll work

London Metropolitan Archives
40 Northampton Road
London
EC1R 0HB

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

COMMON COUNCIL OF THE CITY OF LONDON

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

You will be supported to achieve the Multi Channel Marketer level 3 apprenticeship. Theoretical training will be delivered by the training provider on a weekly basis. Practical training and support will be given in the workplace allowing you to embed your learning in the working environment. You will receive 6 hours per week to completed course work within your working hours.

Requirements

Essential qualifications

GCSE in:

  • English (grade 4)
  • Maths (grade 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Presentation skills
  • Administrative skills
  • Number skills
  • Logical
  • Team working
  • Initiative
  • Non judgemental
  • Patience

Other requirements

Enhanced Disclosure and Barring Service (DBS) check is required.

About this employer

The City Corporation with a rich history that precedes parliament, the City Corporation has been an ever constant throughout history adapting in order to meet modern demands of the City it serves, and is home to some of the world’s most striking modern architecture. The City of London Corporation forms part of London as a whole, along with the 32 London Boroughs who have responsibility for local government services within their local area. Based at the Guildhall the City Corporation looks after and promotes the City of London.

https://www.cityoflondon.gov.uk (opens in new tab)

Disability Confident

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

On successful completion of the apprenticeship, we aim to offer a permanent role within the team if a position is available. Alternatively, we shall endeavour to secure an alternative position within the City of London Corporation. 

Ask a question

The contact for this apprenticeship is:

COMMON COUNCIL OF THE CITY OF LONDON

The reference code for this apprenticeship is VAC2000015670.

Apply now

Closes in 11 days (Wednesday 25 February 2026)

After signing in, you’ll apply for this apprenticeship on the company's website.