Business Development Apprentice

HOSPITAL DIRECT (MARKETING) LIMITED

Craven Arms (SY7 8LG)

Closes in 14 days (Friday 20 February 2026 at 11:59pm)

Posted on 4 February 2026

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Summary

We are seeking a motivated Business Development Apprentice to support growth within healthcare markets, aligned to the Level 4 Sales Executive apprenticeship. You’ll develop skills in prospecting, relationship management, and solution-based selling while supporting product demonstrations and business development in a supportive team.

Wage

£15,115.10 to £24,444.42, depending on your age

National Minimum Wage

Check minimum wage rates (opens in new tab)

Pay will be age-related and in line with the National Minimum Wage rates, as set out in the April 2026 rates.

Training course
Sales executive (level 4)
Hours
Monday-Thursday 8.30am-5pm, Friday 9am-4pm.

38 hours 30 minutes a week

Start date

Friday 6 March 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

  • Support and assist in demonstrating products to prospective clients and partners.
  • Participate in healthcare demonstrations across a variety of medical environments, including hospital theatres, radiology departments, and community healthcare settings.
  • Assist in developing the business across new and existing healthcare markets.
  • Help build new markets within the healthcare sector, including care home groups, mobility retailers, rehabilitation centres, private clinics, surgical centres, physiotherapy practices, occupational therapy providers, and medical equipment distributors.
  • Identify and help develop new business opportunities through self-generated leads under guidance.
  • Contribute to maintaining a strong sales pipeline with regular updates and progress tracking.
  • Organise your own diary with support, planning meetings, demonstrations, travel, and follow-ups.
  • Work towards meeting agreed sales targets and performance metrics.
  • Maintain minimum weekly activity expectations, including client meetings, calls, and emails, to ensure high engagement.
  • Build and maintain professional relationships with clients to support repeat and referral business.
  • Provide market insights and feedback to support ongoing business strategy.

Where you'll work

Units 2
3 And 4 The Green Industrial Estate
Clun
Craven Arms
SY7 8LG

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

SBC TRAINING LIMITED

Training course

Sales executive (level 4)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
  • Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
  • Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
  • Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
  • Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
  • Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
  • Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
  • Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
  • Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
  • Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
  • Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.

Training schedule

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

Requirements

Desirable qualifications

GCSE in:

  • English (grade 4)
  • Maths (grade 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • Organisation skills
  • Customer care skills
  • Presentation skills
  • Administrative skills
  • Logical
  • Team working
  • Initiative

About this employer

Hospital Direct is a fast paced, rapidly growing organisation which is dedicated to helping people around the world to overcome some of the greatest challenges many of us may face. From providing personal independence to safe patient handling solutions, we provide our customers with the tools they need to sustain an active and healthy lifestyle. We are a professional, multi-generational team with a wealth of experience, constantly striving to invent, create and innovate. Our actions at Hospital Direct have a significant impact on the success of the company and the lives of our customers whether it be an independent user or a health care professional. Our teams work towards a common goal that benefits the company and the community as a whole.

https://www.hospitaldirect.co.uk/about-us/ (opens in new tab)

After this apprenticeship

On successful completion of the apprenticeship, you could progress into a full-time Business Development or Sales Executive role.

Ask a question

The contact for this apprenticeship is:

SBC TRAINING LIMITED

The reference code for this apprenticeship is VAC2000012658.

Apply now

Closes in 14 days (Friday 20 February 2026 at 11:59pm)