Category Management Apprenticeship

KEPAK KIRKHAM LIMITED

Preston (PR4 2DZ)

Closes on Friday 27 February 2026

Posted on 23 January 2026

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Summary

Our Category Apprenticeships are designed to give our apprentices a great start to their careers by teaching them the essential skills, knowledge, and behaviours, as well as real job experience, needed to succeed, specifically within our Category teams.

Wage

£18,000 a year

Check minimum wage rates (opens in new tab)

Salary will increase to £20,000 at the start of Year 2

Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday 8.30am to 5pm

37 hours 30 minutes a week

Start date

Monday 7 September 2026

Duration

2 years

Positions available

2

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

You will work closely with the Category Manager to analyse data, create actionable insights, and support the delivery of category plans.

  • Data Analysis: Gather and analyse data from sources such as Nielsen, Kantar, IGD, store visits, and others to identify key trends, challenges, and opportunities
  • Updates: Provide regular updates on consumer behaviour, category performance, and competitor activity
  • Presenting: Present findings in a clear and engaging manner, ensuring the message is understood and acted upon
  • Category Reporting: Update and administration of regular reports and dashboards to track category performance, share insights with internal teams and retail partners
  • Retailer Support: Assist the Category Manager in preparing presentations and insights for retailer meetings
  • Range Reviews: Support new range launches, conduct store visits, perform gap-analysis, and review post-change performance
  • Market Research: Stay updated on category, consumer, and market trends; providing relevant insights to the team
  • Cross-Functional Collaboration: Working cross functionally with Innovation, Sales and Marketing to support the team
  • Stakeholder Engagement: Support internal teams and external agencies with creative projects such as point-of-sale design, insight videos, and PowerPoint decks. Assist with internal stakeholder communication and trade exhibitions
  • Ad Hoc Projects: Support the Category Manager and Senior Category Manager with ad hoc analysis and projects as required

Where you'll work

The Snackhouse St. Georges Park
Kirkham
Preston
PR4 2DZ

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

CAMBRIDGE MARKETING COLLEGE LIMITED

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

Multi-channel Marketer Level 3.

Requirements

Essential qualifications

GCSE in:

  • English (grade 9-4)
  • Maths (grade 9-4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Customer care skills
  • Problem solving skills
  • Presentation skills
  • Number skills
  • Analytical skills
  • Logical
  • Team working
  • Creative
  • Initiative
  • Patience

About this employer

Kepak is one of Europe’s leading food companies with manufacturing sites across Ireland and the UK. Kepak’s vision is to be a successful, sustainable, future ready Food Business with differentiation at its core, that is a great place to work. This vision is underpinned by our values of Responsibility, Ambition, Passion for Food & Teamwork.

http://www.kepak.com (opens in new tab)

Company benefits

  • Employee Discount Scheme
  • Service-Related Annual Leave
  • Discounted Health Insurance
  • Educational Assistance/L&D
  • Discounted Meat Products
  • Cycle to work scheme
  • Employee assistance programme

After this apprenticeship

Progress into Category Executive roles as a first step, before progressing to Category Management positions dependent on desire and performance.

Ask a question

The contact for this apprenticeship is:

CAMBRIDGE MARKETING COLLEGE LIMITED

The reference code for this apprenticeship is VAC2000010399.

Apply now

Closes on Friday 27 February 2026

After signing in, you’ll apply for this apprenticeship on the company's website.