Digital Marketing Assistant Apprentice
WD-40 COMPANY LIMITED
Milton Keynes (MK9 1DZ)
Closes in 16 days (Sunday 7 December 2025 at 11:59pm)
Posted on 20 November 2025
Contents
Summary
Ignite WD-40's UK Marketing’s digital strategy to power WD-40’s growth across EIMEA. Champion digital commerce and amplify brand presence, physically and mentally, through bold, innovative campaigns that make an impact.
- Wage
-
£17,000 a year
- Training course
- Multi-channel marketer (level 3)
- Hours
-
Monday-Thurday - 8am-4:30pm (45 min for lunch), Friday - 8am - 2:30pm (30 min for lunch).
37 hours a week
- Start date
-
Monday 5 January 2026
- Duration
-
1 year 6 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
The role is to support UK Marketing on the development and implementation of the Digital strategy, in support of Digital Commerce and in respect to growing physical and mental availability of WD-40 brands in EIMEA.
Responsibilities:
- Create, capture, edit, and optimise digital content for various digital channels, including social media, websites, and events. This includes capturing footage from trade shows and WDFC events.
- Develop, maintain, and coordinate a digital and social media content calendar aligned with channel plans. Monitor and create content that amplifies key strategies and campaigns, working with agencies to deliver creative content supporting brand messages.
- Manage website blog, and content to continuously improve SEO and user experience (UX), in collaboration with the Digital Marketing Executive.
- Support the collation of monthly and ad hoc reporting, sharing activities and digital campaign performance to raise the profile of the Digital Marketing team and enhance Digital IQ.
- Assist with database and email optimisation, including reporting on email campaigns and consumer journey metrics for monthly reporting.
- Help manage and track performance of media channels, including website, social media, and display advertising.
- Support the Digital Marketing Manager in agency briefings, including writing briefs, briefing agencies, responding to proposals, and ensuring timely implementation of content to improve awareness and social engagement.
- Contribute to raising Digital IQ across WDFC UK through knowledge sharing and engagement initiatives.
Please note: You will need to have a full driver's license with your own vehicle, and a valid passport in order to apply for this role.
Where you'll work
252 The Square
Upper Third Street
Milton Keynes
MK9 1DZ
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
MILTON KEYNES COLLEGE
Training course
Multi-channel marketer (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a website content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a website content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
Training schedule
Training with Milton Keynes College.
Ongoing training, support and development with the employer.
Your learning will take place at the South Central Institute of Technology, which offers benefits such as:
- Quality teaching and support.
- Project-based learning, co-delivered by employers.
- State-of-the-art facilities with plenty of tech equipment available.
More training information
You will be required to attend MK College (Bletchley) once a week.
Requirements
Essential qualifications
GCSE in:
- English (grade 9-4)
- Maths (grade 9-4)
- Science (grade 9-4)
Desirable qualifications
GCSE in:
A Level in:
BTEC in:
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Problem solving skills
- Number skills
- Analytical skills
- Logical
- Team working
- Creative
- Initiative
- Digital Marketing knowledge
- Basic brand,product knowledge
- Follow company policies
- Handle routine & complex tasks
- Research skills
Other requirements
Driver's license with own vehicle. Valid passport, with no travel restrictions. To be eligible for this apprenticeship, you must meet the following residency criteria: You must have lived in the UK, the British Overseas Territories, or Crown Dependencies (Channel Islands and Isle of Man) for at least three years before the start of the apprenticeship.
About this employer
WD-40 is a global company best known for its iconic multi-use product that lubricates, protects against rust, and displaces moisture. With a strong values-driven culture, WD-40 emphasizes integrity, continuous improvement, collaboration, and accountability. Employees are empowered to innovate, grow, and make meaningful contributions, which fosters a highly engaged and supportive workplace. The company’s commitment to doing the right thing and creating lasting positive memories makes it not just a trusted brand, but also a great place to work.
After this apprenticeship
A role within the company may be on offer upon successful completion of the apprenticeship.
Ask a question
The contact for this apprenticeship is:
MILTON KEYNES COLLEGE
The reference code for this apprenticeship is VAC2000001587.
Apply now
Closes in 16 days (Sunday 7 December 2025 at 11:59pm)
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