Digital Marketing Apprenticeship

Smith's Pets

STOCKTON ON TEES (TS18 2NR)

Closes on Monday 20 October 2025

Posted on 16 September 2025

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Summary

Smith’s Pets — a trusted name in pet care and supplies — is on the lookout for a motivated Digital Marketing Apprentice to join our friendly and fast-paced team. This is the perfect opportunity to gain hands-on experience while building the skills needed for a thriving career in digital marketing.

Wage

£16,000 a year

Check minimum wage rates (opens in new tab)

Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday, 9.00am - 5.00pm.

37 hours 30 minutes a week

Start date

Tuesday 21 October 2025

Duration

1 year 5 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

  • Social Media Content Creation & Management
  • Website & eCommerce Content
  • Email Marketing
  • Print Marketing & In-Store Promotion
  • Photography, Video Creation & Editing
  • Analytics & Marketing Reporting

Where you'll work

SMITHS PETS
PORTRACK LANE
STOCKTON ON TEES
TS18 2NR

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

BALTIC TRAINING SERVICES LIMITED

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

As a Multi-Channel Marketer apprentice, you will work under the guidance of your marketing team to support the planning, creation and evaluation of marketing campaigns across various digital channels and social media platforms.

Your role will primarily consist of creating online and offline marketing strategies, targeted campaigns, and written and visual content designed to support customers down the marketing funnel, increase brand authority, and drive revenue.

Throughout your time as a Multi-Channel Marketer apprentice, you will develop critical skills in content creation, search engine optimisation, social media management, and web design, and learn to utilise the industry’s most used analytical tool – Google Analytics 4.

Requirements

Essential qualifications

GCSE in:

  • English (grade 4)
  • Maths (grade 5)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • Attention to detail
  • Organisation skills
  • Customer care skills

About this employer

Smith's Pets originated as a humble market stall in the 1940s, founded by Bert Smith with a passion for animals and a commitment to quality. Today, Bert’s family has revived the beloved name, continuing his legacy with two stores in Stockton-on-Tees and Billingham. Our superstore on Portrack Lane is home to a vast reptile and aquatics department, and our knowledgeable staff are experts in their fields, ready to assist with all your pet needs. From small animals like rats and rabbits to birds from finches to cockatoos, we offer a wide range of pets, along with all the necessary equipment, toys, and food to keep them healthy and happy. Join our loyalty club and become a part of our extended family, where every pet and owner is valued.

https://smithspets.co.uk/ (opens in new tab)

After this apprenticeship

This apprenticeship provides the skills, qualification and experience you need to immerse yourself within an exciting, fast-moving industry and become an effective Digital Marketer.

Ask a question

The contact for this apprenticeship is:

BALTIC TRAINING SERVICES LIMITED

Katie Allan

katie.allan@balticapprenticeships.com

The reference code for this apprenticeship is VAC1000341756.

Apply now

Closes on Monday 20 October 2025

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