Aftersales Marketing and Business Planning Apprentice

Summary

The programme is designed to develop, train and coach individuals in skills and competencies that will help them build a foundation for their future careers. This scheme will include both on and off-the-job training, combining theoretical and practical skills to prepare you for your future role.

Wage: £20,000 a year
Minimum wage rates (opens in new tab)
Training course: Data analyst (level 4)
Hours: Monday – Friday- 37.5 hours 9am – 5:15pm (3 days in the office between Monday - Thursday).
37 hours 30 minutes a week
Possible start date: Saturday 5 April
Duration: 1 year 11 months
Positions available: 1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you’ll do at work

Main Tasks and Responsibilities

1. Marketing Reporting
CRM is a key marketing tool as our audience are current Nissan owners. Detailed reporting is crucial to optimize performance and increase ROI through better targeting and messaging. Additionally, as we strengthen our digital customer journey, reporting improvements on paid media campaigns, website performance, online check ins and online booking are vital. The role will take ownership of culminating the various data from third party sources (Contact Advantage, Indicia, OMD media agency, Google Analytics etc), and you will be required to update, amend and create new reporting dashboards to help us analyse data in a quicker and simpler way. Examples of the regular reports are below:

o Welcome CRM Programme – Accessories Reporting
General CRM inc. Campaign, Accessories Mailers etc.
Owners Platform on Nissan.co.uk Website
Media inc. Always On PPC and Campaign channels
Online Booking Tool
Tableau ALPFA Service Retention
2. Business Reporting
Daily business financial reporting is crucial to the department’s success. Our daily performance report indicates how we are tracking against our financial targets for both parts and accessories and calculates a run rated landing position based on current sales. You will need to provide support to the business planning team on regular reports such as:
Working Day Summary Report
Customer Demand Report
Parts Sell Out Reports
Accessories Sales Reporting
Ad hoc PRISM reports – parts, servicing, accessories

3. Retention
One of our main focuses of FY25 is to improve the number of customers returning to our dealerships for servicing and repair work. ALPFA is a digital tool built in Tableau that provides insight into campaign success, and detailed retention insight by vehicle, age, model, segment and dealer territory. It will be your role to work with the team to track monthly retention performance and identify opportunities for customer targeting and dealer implementation.

4. Marketing Asset Management
Assist with responding to any dealer questions on reports, campaigns, creative and assets. Be the main point of contact for all regular communications with Lutterworth, Nissan’s logistics warehouse. This includes requesting Part Numbers for new printed materials, booking in assets to Lutterworth, dealer auto allocations and stock reporting.

5. Website Management
Support the Aftersales Marketing team in the creation of customer facing marketing campaigns, from brief to delivery. Assist the team with updating the Ownership section of Nissan.co.uk. That could include creating briefs for larger scale changes or raising job tickets for smaller amends. This side of the role will work closely with our creative, media and website agencies, as well as the Aftersales product teams.

Where you’ll work

The Rivers Office Park
Denham Way
Maple Cross
Rickmansworth
WD3 9YS

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

JUST IT TRAINING LIMITED

Your training course

Data analyst (level 4)

Equal to higher national certificate (HNC)

Course contents

Use data systems securely to meet requirements and in line with organisational procedures and legislation including principles of Privacy by Design
implement the stages of the data analysis lifecycle
apply principles of data classification within data analysis activity
analyse data sets taking account of different data structures and database designs
assess the impact on user experience and domain context on data analysis activity
identify and escalate quality risks in data analysis with suggested mitigation or resolutions as appropriate
undertake customer requirements analysis and implement findings in data analytics planning and outputs
identify data sources and the risks and challenges to combination within data analysis activity
apply organizational architecture requirements to data analysis activities
apply statistical methodologies to data analysis tasks
apply predictive analytics in the collation and use of data
collaborate and communicate with a range of internal and external stakeholders using appropriate styles and behaviours to suit the audience
use a range of analytical techniques such as data mining, time series forecasting and modelling techniques to identify and predict trends and patterns in data
collate and interpret qualitative and quantitative data and convert into infographics, reports, tables, dashboards and graphs
select and apply the most appropriate data tools to achieve the optimum outcome
Use data systems securely to meet requirements and in line with organisational procedures and legislation including principles of Privacy by Design
implement the stages of the data analysis lifecycle
apply principles of data classification within data analysis activity
analyse data sets taking account of different data structures and database designs
assess the impact on user experience and domain context on data analysis activity
identify and escalate quality risks in data analysis with suggested mitigation or resolutions as appropriate
undertake customer requirements analysis and implement findings in data analytics planning and outputs
identify data sources and the risks and challenges to combination within data analysis activity
apply organizational architecture requirements to data analysis activities
apply statistical methodologies to data analysis tasks
apply predictive analytics in the collation and use of data
collaborate and communicate with a range of internal and external stakeholders using appropriate styles and behaviours to suit the audience
use a range of analytical techniques such as data mining, time series forecasting and modelling techniques to identify and predict trends and patterns in data
collate and interpret qualitative and quantitative data and convert into infographics, reports, tables, dashboards and graphs
select and apply the most appropriate data tools to achieve the optimum outcome

Your training plan

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

Data Analyst Level 4 apprenticeship standard.
You will also receive full training and support from Just IT.
Apprenticeship team to increase your skills.
Your training will include gaining a Level 4 Data qualification.

Requirements

Essential qualifications

GCSE in:

English (grade 4/C and above)
Math (grade 4/C and above)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Number skills
Analytical skills
Logical
Team working
Creative
Initiative
Non judgemental
Patience

About this company

We are the Sales & Marketing Headquarters for Nissan in the UK. It is our aim to ensure that the Nissan brand and product portfolio are successfully communicated in order for us to maintain our strong presence in the UK marketplace. To do this, we ensure that we achieve excellence throughout our sales operations & distribution in the UK and deliver on our customer promises. Our key functions are Aftersales, Marketing, Network Development & Customer Quality and Sales; finally, our support functions are integral in enabling everyone to deliver their overall strategies. All our employees have the opportunity to gain great autonomy, experience, and international exposure in our stimulating, diverse, and dynamic environment. Our continued success is driven by our ability to produce high quality vehicles, at a competitive and accessible value and we want you to join us in defining how we shape the future of innovation in mobility, connectivity and electrification.

https://www.nissan.co.uk/ (opens in new tab)

After this apprenticeship

Potential for permanent role after completion of apprenticeship for the right candidate.

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