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Digital PR Apprentice SHEPHERD P R LTD

An opportunity has arisen at Shepherd PR, a busy agency in the Staffordshire Peak District. Previous writing experience is desirable, but not essential. Must have excellent communication and research skills, an ability to work under pressure, good eye for detail, good IT skills and knowledge of Microsoft Office and a creative eye.

This apprenticeship requires you to apply through the employer's website.

Apply now

Closing date: 31 Oct 2022

Apprenticeship summary

  • Annual wage


    25 days holiday plus bank holidays

    Wages explained

    Apprentices are paid for their normal working hours and training that's part of their apprenticeship (usually one day per week).

    Minimum Wage Rates

  • Working week

    Generally 9am-5pm, your working hours will include time spent completing off-the-job training and attending college. Some flexibility will be required when we attend events.

    Total hours per week: 37.5

  • Expected duration

    18 Months

  • Possible start date

    09 Jan 2023

  • Date posted

    12 Aug 2022

  • Apprenticeship level

    Level 3 (A level)

  • Reference number


  • Positions

    1 available

What will the apprentice be doing?

Key responsibilities are:
• Compiling media lists
• Audience, data and topic research
• Press cuttings monitoring and creation
• Client reports
• Speaking to the press – including picking up the phone and speaking to the media
• Social media reports and posts

There will be opportunities in the near future to help with video shoots, client conferences and other events.
The apprentice will have their own desk and space in a friendly, supportive office.

What training will the apprentice take and what qualification will the apprentice get at the end?

Digital Marketer level 3 Apprenticeship. 

You will attend college on a regular basis, you will also receive workplace visits from your college assessor mentor who will guide you through the apprenticeship. 

What is the expected career progression after this apprenticeship?

There is excellent potential for permanent employment and further training, a previous apprentice is now a Senior PR Account Executive and also studying towards a Digital Marketing Degree. 

Requirements and prospects

Desired skills and personal qualities

Communication skills, IT skills, Attention to detail, Organisation skills, Customer care skills, Problem solving skills, Presentation skills, Administrative skills, Logical, Team working, Creative, Initiative, An interest in the industry, Ability to learn from peers, A desire to learn


GCSE or equivalent English (Grade 4/C or above) Essential
GCSE or equivalent Maths (Grade 4/C or above) Essential
A Level or equivalent English or Media (Grade Pass or above) Desired
Other Business (Grade Pass or above) Desired
Other Digital Marketing/Creative Media (Grade Pass or above) Desired

Things to consider

We are located in Calton between Leek and Ashbourne, please consider how you will get to work each day.

About the employer

Shepard PR is based in the Peak District village of Calton, midway between Leek & Ashbourne. We are experts at connecting organisations to the right audience and trusted and relied upon by our clients to deliver a great service since 1999.







ST10 3JX

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Training provider



Apprenticeships Team


Apprenticeship standard

Digital marketer

Level 3 (A level)

Employer's Application Instructions

Please apply through Buxton & Leek College.

This apprenticeship requires you to apply through the employer's website.

Apply now

Closing date: 31 Oct 2022