Content Creator Apprenticeship - Level 3 - BBC Radio Cumbria - Carlisle
BBC Public Service
Carlisle (CA3 8BB)
Closes in 20 days (Tuesday 24 November 2026)
Posted on 4 November 2026
Contents
Summary
BBC Radio Cumbria operates a network of radio stations across England and the Channel Islands. From Truro to Newcastle, we are at the heart of the local community. Our services offer a trusted source of local news and information but we also celebrate everything that is great about where we live.
- Wage
-
£24,650 a year
- Training course
- Content creator (level 3)
- Hours
-
Full time, 35 hours per week. Shifts to be confirmed.
35 hours a week
- Start date
-
Tuesday 7 September 2027
- Duration
-
1 year 3 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
As a Content Creator apprentice, this is brilliant opportunity to learn, grow, and contribute – you could expect to:
- Play a part in creating trusted, high-quality content for BBC audiences.
- Grow your storytelling skills through hands-on experience researching, writing, producing and editing content on a range of subjects.
- Develop your digital content skills by monitoring audience trends and creating content for social media platforms, including selecting and editing clips from programmes for use on social media platforms.
- Spot opportunities for digital content, including short clips, behind-the-scenes moments, interviews and talent‑led extras.
- Learn from experienced professionals, collaborate with expert teams and develop your career at the world's largest public service broadcaster.
Where you'll work
Carlisle
CA3 8BB
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
BAUER RADIO LIMITED
Training course
Content creator (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Interpret the aims of the brief.
- Research ideas and concepts to meet the brief.
- Evaluate brand requirements and brand guidelines.
- Prepare a mood board or other visual aid for the content to be created.
- Present ideas, pitches and proposals for creative content to be further developed.
- Storyboard and outline script their ideas for content to be developed.
- Interpret data, consider its integrity and use it to inform content.
- Develop accessible written content for different platforms and devices.
- Apply best practice and inclusive language when creating content.
- Write and edit copy or scripts for use on different channels and platforms.
- Create or capture visuals and audio using standard packages and equipment.
- Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
- Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
- Identify and recommend the platform/s or channel/s to use for the media campaign.
- Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
- Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
- Monitor user experience to ensure content is focused on maximising engagement.
- Analyse the differences between audiences using audience segmentation techniques and data.
- Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
- Use continuing professional development planning to support own current and future training and development needs.
- Operate effectively within the production workflow to meet production timelines.
- Interpret the aims of the brief.
- Research ideas and concepts to meet the brief.
- Evaluate brand requirements and brand guidelines.
- Prepare a mood board or other visual aid for the content to be created.
- Present ideas, pitches and proposals for creative content to be further developed.
- Storyboard and outline script their ideas for content to be developed.
- Interpret data, consider its integrity and use it to inform content.
- Develop accessible written content for different platforms and devices.
- Apply best practice and inclusive language when creating content.
- Write and edit copy or scripts for use on different channels and platforms.
- Create or capture visuals and audio using standard packages and equipment.
- Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
- Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
- Identify and recommend the platform/s or channel/s to use for the media campaign.
- Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
- Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
- Monitor user experience to ensure content is focused on maximising engagement.
- Analyse the differences between audiences using audience segmentation techniques and data.
- Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
- Use continuing professional development planning to support own current and future training and development needs.
- Operate effectively within the production workflow to meet production timelines.
Training schedule
You’ll study for your industry recognised apprenticeship qualification, learning both on and off the job. This means that as well as learning on your placement at the BBC, you’ll also attend learning blocks (up to a week at a time) with our learning provider, working towards an industry recognised apprenticeship qualification - Level 3 Content Creator.
Learning blocks will be a mixture of in-person and virtual delivery, including attending instructor-led workships, tutorial sessions, presentations and group work.
Requirements
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Presentation skills
- Administrative skills
- Team working
- Creative
- Initiative
Other requirements
To be eligible for an apprenticeship at the BBC, you must:
- Be 18 years old or over by the time the apprenticeship begins in September 2027.The BBC operates a minimum age of 18 on all Apprenticeship schemes for Health and Safety and Child Protection reasons.
- Have lived in the UK continuously for the last three years prior to the start of the apprenticeship.
- Be legally eligible to work full-time in the UK for the entire duration of the apprenticeship.
- Not currently be enrolled in another apprenticeship programme, whether with the BBC or another organisation.
- No prior learning is required to apply.
- If you already have relevant experience or qualifications, your individual learning plan may be adjusted to reflect this – meaning you could complete your apprenticeship in less time.
For candidates under the age of 19 years at 8th September 2027: To complete the apprenticeship, you must have achieved Maths and English GCSE at Grade 4/C or above or National 5 (Scotland) at C or Functional Skills Level 2 or equivalent qualification. If you have not achieved these qualifications by the start of your apprenticeship, you will be required to achieve Functional Skills Level 2 before the end of your apprenticeship when you take your end-point assessment.
About this employer
We are a leading early careers employer and hire more than 250 apprentices each year. We are committed to skills and talent development both inside and outside the BBC and, as one of the world’s most creative and technologically-advanced organisations for the last 100 years, a career at the BBC means learning from the best. We want people who show potential to join us at the BBC. Don’t worry if you don’t have extensive experience, it’s your passion and values we are interested in.
Disability Confident
A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.
You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.
After this apprenticeship
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
Assistant Content Producer.
Ask a question
The contact for this apprenticeship is:
BAUER RADIO LIMITED
The reference code for this apprenticeship is VAC2000062203.
Apply now
Closes in 20 days (Tuesday 24 November 2026)
After signing in, you’ll apply for this apprenticeship on the company's website.