Sales Apprentice
AMTHAL FIRE & SECURITY LIMITED
ST ALBANS (AL1 4TA)
Closes in 21 days (Friday 6 November 2026 at 11:59pm)
Posted on 15 October 2026
Contents
Summary
Amthal Fire & Security Ltd specialises in designing, installing, commissioning and maintaining, modern and effective electronic fire and security systems.
We are looking for an enthusiastic, motivated and ambitious Sales Apprentice to join our growing team and develop a career within the fire and security industry.
- Wage
-
£21,000 a year
Minimum wage rates (opens in new tab)
£21K + Commission
- Training course
- Sales executive (level 4)
- Hours
-
Monday to Friday 8.30am to 5.00pm
36 hours 45 minutes a week
- Start date
-
Monday 9 November 2026
- Duration
-
1 year 3 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
Customer Service and Account Support
- Handle customer enquiries professionally and efficiently via telephone and email
- Respond to incoming calls and emails from customers and internal colleagues, ensuring enquiries are directed to the appropriate person and followed up where necessary
- Maintain accurate and up-to-date customer information, sales leads and activity records within the company's CRM systems
- Work closely with Account Managers, Account Coordinators and the Operations Team to deliver a consistently high level of service to strategic account customers
- Assist with the administration of job sheets, works orders and remedial works for clients
- Review service reports and documentation submitted by field engineers, checking worksheets for accuracy, completeness and attention to detail
- Assist with arranging remedial works and preparing quotations following service visits, under the guidance of experienced colleagues
Sales and Business Development Support
- Support Account Managers and Business Development Managers in identifying opportunities to develop existing customer relationships and generate new business
- Assist with preparing sales campaigns and targeted marketing activities, including lead generation initiatives
- Identify suitable target companies and prospective contacts to support business development activities
- Help develop and maintain prospect databases and accurate records of sales opportunities
- Assist with outbound telephone calls and email campaigns to existing and prospective customers
- Promote relevant company services to customers and prospects, developing product and service knowledge over time
- Follow up on marketing campaigns and customer enquiries to help identify and progress potential sales opportunities
- Support the preparation of targeted customer communications and sales materials
- Assist with tracking campaign responses, recording outcomes and monitoring opportunities generated
- Work with the Marketing Team to support and improve the effectiveness of sales and marketing campaigns
- Assist with the organisation of customer events, networking activities and engagement initiatives
Where you'll work
UNIT 1
EXECUTIVE PARK
HATFIELD ROAD
ST ALBANS
AL1 4TA
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
ISALES ACADEMY LIMITED
Training course
Sales executive (level 4)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
- Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
- Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
- Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
- Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
- Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
- Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
- Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
- Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
- Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
- Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.
Training schedule
- An apprenticeship includes regular training with a college or other training organisation
- At least 20% of your working hours will be spent training or studying
More training information
ISALES ACADEMY LTD
Requirements
Essential qualifications
GCSE in:
- English (grade 4)
- Maths (grade 4)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Problem solving skills
- Presentation skills
- Administrative skills
- Logical
- Team working
- Initiative
- Patience
Other requirements
- A reliable and responsible approach to work, with a willingness to take ownership of tasks as experience develops
- A full UK driving licence, or a willingness to work towards obtaining one, where required for the role
- A Levels, preferably in Mathematics, English or Science, would be desirable but are not essential, unless required to meet the apprenticeship eligibility criteria
About this employer
The company specialises in designing, installing, commissioning and maintaining tailored, modern and effective electronic fire and security systems.
With a strong focus on providing a personal and customised service, the business takes the time to understand each customer's needs, offering expert advice and recommending the most appropriate solutions. From installation with minimal disruption to high-quality maintenance, support and ongoing assistance, the company is committed to delivering excellent customer service and building long-term customer relationships.
After this apprenticeship
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
- Your earnings can increase over time with an apprenticeship with an opportunity to progress a sales career with the company
Ask a question
The contact for this apprenticeship is:
ISALES ACADEMY LIMITED
The reference code for this apprenticeship is VAC2000059482.
Apply now
Closes in 21 days (Friday 6 November 2026 at 11:59pm)