Apprentice Sales Executive

BERWICK CARE EQUIPMENT LIMITED

Telford (TF3 3AT)

Closes in 22 days (Friday 6 November 2026 at 11:59pm)

Posted on 15 October 2026

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Summary

Learn the skills required to develop a career in sales. You will generate interest in the huge product range available to companies in the social care sector. Building relationships and arranging appointments using our technology to manage a sales pipeline and generate sales to help grow the business.

Wage

£20,800 a year

Minimum wage rates (opens in new tab)

After a qualifying period you will be invited to participate in the company bonus scheme.

Training course
Sales executive (level 4)
Hours
Monday - Friday 8am - 5pm.

40 hours a week

Start date

Monday 9 November 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

  • Identify prospective clients
  • Generate new business opportunities
  • Qualify leads against agreed company criteria
  • Maintain accurate customer records
  • Follow up on inbound enquiries
  • Attend exhibitions, conferences and networking events
  • Develop a strong understanding of the Berwick Care product range 

Where you'll work

Amethyst House
Stafford Park 6
Telford
TF3 3AT

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

SBC TRAINING LIMITED

Training course

Sales executive (level 4)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
  • Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
  • Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
  • Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
  • Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
  • Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
  • Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
  • Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
  • Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
  • Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
  • Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.

Training schedule

Training will take place on-site in Telford and via attendance at monthly training sessions with our training provider in Shrewsbury.

More training information

SBC Training are an independent training provider based in Shrewsbury. Your training plan will incorporate a hybrid of classroom based face to face sessions in Shrewsbury, access to high quality on-line learning material and employer-based training.

Requirements

Essential qualifications

GCSE in:

  • English (grade 4)
  • Mathematics (grade 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Customer care skills
  • Problem solving skills
  • Presentation skills
  • Number skills
  • Analytical skills
  • Logical
  • Team working
  • Initiative
  • Non judgemental
  • Patience
  • Tenacity

About this employer

Berwick Care have 25 years’ experience in helping care homes to identify solutions to their problems. We supply a wide range of equipment and resources; furniture, care and hygiene consumables and personal care aids.

http://www.berwickcare.co.uk (opens in new tab)

Company benefits

There is a high quality on-site gymnasium that is free for employees.

Employees are offered access to free food and drink in the staff welfare facilities on-site

On-site staff car parking is provided free of charge

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

The successful apprentice can progress into a full-time permanent sales executive role. Further personal development will be considered to support individual growth.

Ask a question

The contact for this apprenticeship is:

SBC TRAINING LIMITED

Colin Thaw

Colin.thaw@sbc-training.co.uk

01743454810

The reference code for this apprenticeship is VAC2000058991.

Apply now

Closes in 22 days (Friday 6 November 2026 at 11:59pm)