Marketing and Sales Apprentice

THE MOTORWORKS ROTHERHAM LIMITED

DINNINGTON (S25 3AF)

Closes in 15 days (Friday 16 October 2026 at 11:59pm)

Posted on 29 September 2026

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Summary

We're looking for a confident, enthusiastic person with a genuine interest in cars, sales and social media. Learn professional marketing skills through an apprenticeship while gaining hands-on experience in a busy car dealership. If you're ambitious and want a career in automotive sales and marketing, this is an excellent opportunity.

Wage

£17,600 a year

Minimum wage rates (opens in new tab)

Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday initially, may involve working Saturdays on a rota basis 9.30am- 2.30pm

37 hours 30 minutes a week

Start date

Thursday 10 December 2026

Duration

1 year 8 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

Marketing

  • Create engaging photos and videos of our cars
  • Produce content for Facebook, Instagram, TikTok and other channels
  • Create short-form videos and walkarounds of vehicles
  • Write engaging vehicle descriptions and social-media posts
  • Promote new stock and special campaigns
  • Help manage our social-media presence
  • Support website content and basic SEO activity
  • Help develop email marketing and customer campaigns
  • Monitor which marketing activity generates enquiries
  • Research competitors and local market trends
  • Help promote our vehicle purchasing service
  • Build campaigns designed to generate both car-buying and car-selling enquiries
  • Help increase our online reviews and customer engagement

Sales

  • Respond to customer enquiries
  • Speak to customers on the telephone and online
  • Understand what customers are looking for
  • Qualify potential buyers
  • Follow up enquiries and previous customers
  • Arrange showroom appointments and test drives
  • Follow up customers after appointments
  • Maintain accurate customer records
  • Help generate part-exchange and vehicle-buying opportunities
  • Learn how our sales process works from enquiry through to vehicle purchase
  • Work alongside experienced members of our sales team
  • Progress towards handling customers and sales more independently

Where you'll work

UNIT 12
31 EAST INDUSTRIAL ESTATE
KINGFISHER WAY
DINNINGTON
S25 3AF

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

WHYY? CHANGE LIMITED

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

Training will be delivered face to face at Whyy? Change who are based at New York Stadium, Rotherham.

The sessions will be weekly in a small group with Marketing knowledge and skills developed over 3 structured modules.

More training information

Whyy? Change is a leading training provider based in Rotherham, offers a range of apprenticeship solutions to help businesses upskill and develop their employees. We’re proud to offer accredited qualifications as a part of our apprenticeship standards. These are created by some of the world’s leading accreditation bodies, including Lean & Six Sigma, Leadership (CMI), Marketing (CIM), Quality HSE and Functional Skills (Highfield).

Requirements

Essential qualifications

GCSE in:

  • English (grade 4 or above)
  • Maths (grade 4 or above)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • Attention to detail
  • Organisation skills
  • Customer care skills
  • Creative
  • Initiative
  • Reliable
  • Positive attitude
  • Enthusiastic
  • Competitive
  • Not camera shy

Other requirements

Ideally the candidate should have a full driver's licence, as they will be required to move cars in and around the showroom for videos / photos etc.

We're looking for a confident, enthusiastic person with a genuine interest in cars, sales and social media.

This role would particularly suit someone who says:

"I love cars, I'm good with people, I spend loads of time on social media, and I'd like to turn that into a proper career."

About this employer

The Motorworks is an independent used-car business in Rotherham, selling quality pre-owned vehicles from around £3,000 to £30,000.

We're a small, ambitious team and we're looking for someone who wants to learn how a real automotive business works from the ground up.

This isn't a traditional office-based marketing apprenticeship.

You'll be working directly with our sales team, our customers and our vehicles, learning how marketing creates enquiries, how enquiries become appointments, and how appointments become car sales.

https://www.themotorworks.org/ (opens in new tab)

Company benefits

  • 28 days holiday (inc bank holidays)
  • Hands-on experience in a growing independent car business
  • Structured apprenticeship training
  • Direct access to experienced sales professionals
  • The opportunity to learn both sales and marketing
  • Responsibility from an early stage
  • A friendly, close-knit working environment
  • The opportunity to develop into a permanent sales/marketing position
  • The chance to build a long-term career in the automotive industry

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

  • The opportunity to develop into a permanent sales/marketing position
  • The chance to build a long-term career in the automotive industry

Ask a question

The contact for this apprenticeship is:

WHYY? CHANGE LIMITED

The reference code for this apprenticeship is VAC2000055571.

Apply now

Closes in 15 days (Friday 16 October 2026 at 11:59pm)