Sales Apprentice

BARNES & BRYANT FIRE AND SEC

ST ALBANS (AL4 8AA)

Closes on Friday 23 October 2026

Posted on 14 September 2026

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Summary

As the company's first Sales Apprentice, the role has been designed to provide exposure to the full sales cycle. You will gain hands-on experience in prospecting, lead generation, customer engagement, account management, sales planning, proposal preparation & CRM management whilst completing the Sales programme.

Wage

£19,000 a year

Minimum wage rates (opens in new tab)

Salary £19,000.00 - £20,000.00 Depending on experience

Training course
Sales executive (level 4)
Hours
Monday to Friday 08:00am - 16:30pm with an hour for lunch

37 hours 30 minutes a week

Start date

Monday 26 October 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

  • Build and maintain positive relationships with new and existing customers
  • Contact prospective customers via telephone, email, LinkedIn and other channels to identify opportunities
  • Research customers and market sectors to generate qualified leads
  • Manage and update the CRM system with customer information and sales activity
  • Support sales campaigns and marketing initiatives
  • Qualify customer requirements through effective questioning and listening
  • Assist with quotations, proposals and sales presentations
  • Follow up enquiries and opportunities through the sales pipeline
  • Support account management activities to retain and grow customer relationships
  • Gather competitor, customer and market intelligence
  • Work collaboratively with marketing and operational teams
  • Contribute to departmental sales objectives and targets
  • Complete apprenticeship training, projects and assessments

Where you'll work

6 HIGH STREET
WHEATHAMPSTEAD
ST ALBANS
AL4 8AA

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

ISALES ACADEMY LIMITED

Training course

Sales executive (level 4)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
  • Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
  • Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
  • Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
  • Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
  • Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
  • Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
  • Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
  • Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
  • Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
  • Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.

Training schedule

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation
ISALES ACADEMY LIMITED

Your training course
Sales executive

Equal to Level 4 (Higher national certificate)

More training information

An apprenticeship includes regular training with a college or other training organisation. Off-the-job training will follow the time allocations outlined in the occupational standard.

College or training organisation - Isales Academy Limited.

Your training course Sales Executive, equal to Level 4 (Higher national certificate).

More training information
 

On completion, you will achieve a Level 4 qualification in Sales Executive
Training will be online, based on one day twice a month
The role is office-based

Requirements

Essential qualifications

GCSE in:

  • English (grade 4)
  • Maths (grade 4)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Customer care skills
  • Administrative skills
  • Logical
  • Team working
  • Initiative

Other requirements

Desirable: Further education qualifications and any customer service, sales or administrative experience.

About this employer

Our client is a growing and forward-thinking business that is part of a group that provides high-quality Fire, Security & Electrical services and solutions to commercial customers across a range of sectors. Services may include planned maintenance, reactive support, compliance services, project delivery, account management and tailored business solutions. As demand continues to grow, the company is investing in the next generation of sales talent by recruiting its first Sales Apprentice.

https://bbfs-fire.co.uk/ (opens in new tab)

Company benefits

Holidays - 20 days (additional days added for each year served up to 25 days)

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

We aim to provide you with the chance to develop your career in sales or sales support as well as other areas of the business if required.
To progress into a sales support role or explore other pathways within the company.

Ask a question

The contact for this apprenticeship is:

ISALES ACADEMY LIMITED

The reference code for this apprenticeship is VAC2000053196.

Apply now

Closes on Friday 23 October 2026