SEO Apprentice
FRED. OLSEN CRUISE LINES LIMITED
Ipswich (IP1 5LL)
Closes in 12 days (Friday 25 September 2026)
Posted on 11 September 2026
Contents
Summary
As our business continues to grow, we are expanding our Ecommerce team and looking for an enthusiastic SEO Apprentice to join our Ipswich Head Office. You'll gain hands-on experience across SEO, content, websites and digital marketing while working towards a Level 3 Multi-Channel Marketer qualification.
- Wage
-
£14,560 for your first year, then could increase depending on your age
National Minimum Wage rate for apprentices
- Training course
- Multi-channel marketer (level 3)
- Hours
-
Monday- Friday
9am- 5pm with a 1 hour lunch break.
35 hours a week
- Start date
-
Monday 5 October 2026
- Duration
-
1 year 6 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
Working closely with our SEO & Content Specialist, you’ll help improve the visibility and performance of the Fred. Olsen Cruise Lines website in organic search. You’ll combine structured learning with practical, hands-on experience, developing your knowledge across areas such as:
- Keyword research- using tools such as Semrush and Google Keyword Planner to understand what customers are searching for and identify opportunities for new content
- Content planning - helping create search briefs for our Content Team, identifying target keywords, questions and topics that pages should cover
- On-page SEO - supporting improvements to page titles, meta descriptions, headings, image alt text and internal links
- Content optimisation - helping refresh existing website content to ensure it remains accurate, useful and competitive
- Technical SEO - learning how to monitor website health, identify issues and support website launches and changes
- SEO reporting - helping analyse organic performance using tools such as Google Analytics 4 and Google Search Console and turning data into clear, simple insights
- Competitor research - keeping an eye on what other cruise companies are doing online and identifying opportunities for Fred Olsen
- Team collaboration - working with colleagues across Marketing, Content, UX, Product, Brand and Development
- Digital marketing - developing a broader understanding of areas such as email, paid media, social media, content and brand marketing
- AI in marketing - learning how to use AI tools appropriately for research and drafting, while applying your own judgement and fact-checking anything produced
No previous SEO or digital marketing experience is required, we will provide the training and support you need to develop your skills and build a career in digital marketing.
Where you'll work
Fred Olsen Limited
Fred Olsen House
42 White House Road
Ipswich
IP1 5LL
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
A S TRAINING (INTERNATIONAL) LIMITED
Training course
Multi-channel marketer (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
Training schedule
This is an Apprenticeship; the successful candidate will work towards the Level 3 Multi-Channel Marketer qualification. which has an estimated course duration of 18 months.
This will be a work-based Apprenticeship, therefore there will be no requirement for a day release to college. You will have an allocated Assessor from an Apprenticeship training provider who will visit you in the workplace and provide 1-2-1 training, support, and guidance throughout the course.
You'll have the opportunity to gain hands-on experience with an award-winning cruise and travel brand. With structured learning and support throughout your apprenticeship, you’ll build a portfolio of evidence throughout the programme and develop an understanding of the wider marketing mix, giving you a strong foundation for a career in digital marketing.
Requirements
Essential qualifications
GCSE in:
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
About this employer
At Fred. Olsen Cruise Lines, we believe a cruise is different to a holiday. A cruise is about the joy of the journey, as well as the destinations you visit, and exploring the world from the wonderful vantage point of the ship and the sea. We plan our cruises differently. Our team of Journey Planners change our itineraries every year - unlike some other cruise lines who always sail the same routes. We also put as much time into planning scenic cruising on every sailing as we do in choosing the destinations themselves. As a result, we have won Cruise Critic’s award for best itineraries 5 years in a row. Our smaller-sized ships have been elegantly designed and they all look and feel like ships with wide open deck spaces as well as lounges and restaurants which have been meticulously planned to ensure you have a wonderful experience. The smaller size of our ships also allows us access to more interesting places, such as Norway’s lesser known Fjords. It also means we can dock in the heart of some of the world’s most fascinating cities. With sailings from five departure ports around the UK, your next Fred. Olsen cruise is closer than you think.
https://www.fredolsencruises.com/ (opens in new tab)
Company benefits
Fred. Olsen Cruise Lines offer a wide range of benefits including Axa Health medical, Life Assurance, enhanced maternity and paternity pay, discounted holidays and cruises, plus retail discounts and cash back incentives through our Boost Benefits scheme.
Disability Confident
A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.
You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.
After this apprenticeship
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
After successful completion of the Apprenticeship course there could be the possibility to progress into a permanent position in the team.
Ask a question
The contact for this apprenticeship is:
FRED. OLSEN CRUISE LINES LIMITED
Jess Cundall
jess.cundall@fredolsen.co.uk
The reference code for this apprenticeship is VAC2000053107.
Apply now
Closes in 12 days (Friday 25 September 2026)
After signing in, you’ll apply for this apprenticeship on the company's website.