Sales Executive Apprentice

WD-40 COMPANY LIMITED

Milton Keynes (MK9 1DZ)

Closes in 12 days (Monday 21 September 2026)

Posted on 7 September 2026

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Summary

This qualification teaches the core principles of consultative selling and account management required to enhance the customer journey and build loyalty to the employer.

The programme will help to build professionalism and confidence that will enable you to progress within your role, your organisation and in your career.

Wage

£23,000 a year

Minimum wage rates (opens in new tab)

Training course
Sales executive (level 4)
Hours
Monday - Thursday, 8:00am - 4:30pm. Friday 8.00am-2.30pm. Hybrid working.

37 hours a week

Start date

Monday 2 November 2026

Duration

1 year 8 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

In this role, you'll work directly with customers, helping to grow sales and build strong relationships across a portfolio of accounts. You'll:

  • Speak regularly with customers to understand their needs and identify opportunities
  • Support sales campaigns and promotional activities
  • Learn how to manage customer accounts and build lasting partnerships
  • Analyse sales data and identify ways to grow product distribution
  • Support new business opportunities through research and prospecting
  • Maintain customer records and CRM systems
  • Collaborate with experienced sales professionals across the business

This role offers real responsibility from day one, with plenty of opportunities to learn and develop.

Where you'll work

252 The Square
Upper Third Street
Milton Keynes
MK9 1DZ

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

BMS PROGRESS LLP

Training course

Sales executive (level 4)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
  • Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
  • Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
  • Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
  • Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
  • Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
  • Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
  • Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
  • Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
  • Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
  • Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.

Training schedule

Our programmes use a blended learning model that’s powered by our apprenticeship delivery platform, Aptem. You can expect:
‍
Interactive workshops that are held both face-to-face and virtually.
Online coaching sessions that provide support on an individual level.
Enhanced eLearning content via engaging modules and skills development activities.

Requirements

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Organisation skills
  • Problem solving skills
  • Initiative
  • Motivated
  • Proactive

About this employer

WD-40 Company is a globally recognised consumer products business best known for its iconic WD-40® Multi-Use Product and a portfolio of trusted maintenance, cleaning and homecare brands. Founded in 1953 and headquartered in San Diego, California, the company operates across 18 countries, with its products sold in more than 176 countries and territories worldwide.

WD-40 Company places significant emphasis on its values, encouraging employees to take ownership, act with passion, and contribute to a culture of respect, engagement and continuous improvement.

https://wd40company.com/ (opens in new tab)

Company benefits

As an apprentice you will:

  • Gain a nationally recognised Level 4 qualification
  • Earn a competitive salary whilst studying
  • Receive coaching and mentoring from experienced professionals
  • Build valuable business and commercial skills
  • Work in a supportive and inclusive culture
  • Access a range of employee benefits and wellbeing support
  • Develop a strong foundation for a long-term career

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

You'll be supported by experienced colleagues who will help you develop the skills, confidence and commercial understanding needed to build a successful sales career.

Ask a question

The contact for this apprenticeship is:

BMS PROGRESS LLP

The reference code for this apprenticeship is VAC2000050282.

Apply now

Closes in 12 days (Monday 21 September 2026)

After signing in, you’ll apply for this apprenticeship on the company's website.