Multi-Channel Marketer Apprentice

MICHELIN TYRE PUBLIC LIMITED COMPANY

Newcastle (ST5 5NH)

Closes in 13 days (Tuesday 14 July 2026 at 11:59pm)

Posted on 30 June 2026

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Summary

We have an exciting opportunity for a Multi-Channel Marketer Apprentice based in Keele, working within our Marketing team at Michelin. You’ll be supported every step of the way, developing practical skills, building confidence, and learning from experienced professionals in a collaborative environment.

Wage

£18,600 a year

Minimum wage rates (opens in new tab)

Training course
Multi-channel marketer (level 3)
Hours
Monday Friday, working hours to be confirmed.

37 hours a week

Start date

Tuesday 1 September 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

  • Learn how marketing campaigns are planned, delivered, and measured
  • Support marketing managers with a variety of real business projects
  • Assist with CRM campaigns and customer communications
  • Help manage and maintain digital assets across internal systems
  • Gain experience in reporting and analytics using business intelligence tools
  • Support with campaign delivery and marketing activities
  • Assist with event organisation and occasionally represent Michelin externally

Where you'll work

I C 2 Building, Keele University
Science Park, Keele
Newcastle
ST5 5NH

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

NEWCASTLE AND STAFFORD COLLEGES GROUP

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

Apprentices are supported with employer site visits every 3-4 weeks by their course assessor

Requirements

Essential qualifications

GCSE in:

  • English (grade Grade 4/C or above)
  • Maths (grade Grade 4/C or above)

A Level in:

2 A Levels (grade C or above)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Analytical skills
  • Team working
  • Creative

About this employer

As the leading mobility company, we work with tyres, around tyres and beyond tyres to enable Motion for Life. Dedicated to enhancing our clients’ mobility and sustainability, Michelin designs and distributes the most suitable tyres, services and solutions for our customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries—from aerospace to biotech.

https://www.michelin.co.uk/ (opens in new tab)

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

  • Could lead to a permanent position for the right person

Ask a question

The contact for this apprenticeship is:

NEWCASTLE AND STAFFORD COLLEGES GROUP

The Apprenticeship Hub

apprenticeships@nscg.ac.uk

01782 254287

The reference code for this apprenticeship is VAC2000040082.

Apply now

Closes in 13 days (Tuesday 14 July 2026 at 11:59pm)