Apprenticeship Digital Engagement/Marketing Tenancy Involvement
Wokingham Borough Council
Berkshire (RG40 1BN)
Closes in 27 days (Monday 27 July 2026)
Posted on 30 June 2026
Contents
Summary
Helping shape how we connect with residents through digital channels. Supporting the delivery of creative,engaging and accessible content that helps residents understand services, get involved and have their voices heard. This is a hands on role that will help you work towards a recognised qualification.
- Wage
-
£24,522 a year
- Training course
- Multi-channel marketer (level 3)
- Hours
-
Core hours are Monday to Friday 9.00am - 5.00pm, occasional evening or weekend work may be required to support events or engagement activities.
37 hours a week
- Start date
-
Monday 7 September 2026
- Duration
-
1 year 6 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
- Update and maintain webpages to ensure content is accurate, user-friendly and reflective of resident feedback
- Support the creation and delivery of digital communications, including social media, website content and campaigns
- Help manage and grow our social media channels, creating engaging posts and reviewing performance
- Assist in developing innovative digital engagement opportunities to increase resident participation
- Work with residents and colleagues to co-create content that is clear, inclusive and accessible
- Support engagement activities and events, both online and in person, including capturing content (photos/videos)
- Turn complex information into simple, engaging digital formats (e.g. posts, videos, infographics)
- Help monitor engagement and suggest ways to improve digital reach and impact
- Work collaboratively as part of a team while developing your own skills and confidence
Where you'll work
Shute End
Wokingham
Berkshire
RG40 1BN
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
LDN APPRENTICESHIPS LTD
Training course
Multi-channel marketer (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
Training schedule
Requirements
Desirable qualifications
GCSE in:
- English (grade 4-9/A*-C)
- Maths (grade 4-9/A*-C)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Customer care skills
- Problem solving skills
- Presentation skills
- Administrative skills
- Number skills
- Analytical skills
- Logical
- Team working
- Creative
- Initiative
- Non judgemental
- Patience
Other requirements
- Passing a Disclosure and Barring Service (DBS) check
About this employer
Wokingham Borough Council is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all staff, other workers and volunteers to share this commitment. Wokingham is an equal opportunities employer.
http://www.wokingham.gov.uk (opens in new tab)
Company benefits
- Generous annual leave
- Local Government Pension Scheme
- GP Helpline
- Employee Assistance Programme
- Free onsite gym
- Local and Lifestyle discounts
Disability Confident
A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.
You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.
After this apprenticeship
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
- Social media, content creation and communications roles
Ask a question
The contact for this apprenticeship is:
Wokingham Borough Council
Kim Jakubiszyn
kim.jakubiszyn@wokingham.gov.uk
07801664382
The reference code for this apprenticeship is VAC2000039852.
Apply now
Closes in 27 days (Monday 27 July 2026)
After signing in, you’ll apply for this apprenticeship on the company's website.