Digital Marketing Apprenticeship

BOWER RETIREMENT LIMITED

Stockton-on-Tees (TS17 6DA)

Closes on Tuesday 28 July 2026

Posted on 26 June 2026

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Summary

Bower Group are looking for a motivated and analytical Digital Marketing Apprentice who is eager to learn, develop new skills, and work together to drive business growth. Whether you've experimented with website analytics, social media performance, AI tools, content creation, this could be the perfect opportunity for you. 

Wage

£17,000 a year

Minimum wage rates (opens in new tab)

Range of £17,000-£18,000

Training course
Multi-channel marketer (level 3)
Hours
Monday - Thursday, 9.00am - 5.30pm and Friday, 9.00am - 5.00pm.

37 hours a week

Start date

Saturday 1 August 2026

Duration

1 year 5 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

  • Planning, building, and optimising paid search campaigns across Google Ads and Microsoft Ads, including keyword research, ad copywriting, bid management, and budget pacing
  • Publishing, updating, and maintaining content across the Bower Home Finance and Bower Wealth websites using WordPress, ensuring content is accurate, SEO-optimised, and aligned with brand guidelines
  • Monitoring and reporting on campaign performance using Google Analytics, Google Search Console, SEMrush, and Surfer AI, interpreting data to identify trends, opportunities, and areas for improvement
  • Designing and producing digital and print marketing materials such as social media graphics and direct mail pieces using Canva and Adobe Creative Suite, ensuring consistency with brand identity
  • Supporting multi-channel marketing activity across paid search, organic search, social media, email, and direct mail, contributing to campaign planning and execution under the direction of the Head of Digital Marketing

Where you'll work

Christine House
Sorbonne Close
Thornaby
Stockton-on-Tees
TS17 6DA

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

BALTIC TRAINING SERVICES LIMITED

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

Your training will be delivered in dedicated two-day learning blocks approximately every 4–6 weeks, giving you the opportunity to build your knowledge, develop industry-recognised skills, and apply your learning directly within the business as you progress towards your qualification

Requirements

Essential qualifications

GCSE in:

  • English (grade 4)
  • Maths (grade 5)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • Attention to detail
  • Problem solving skills
  • Analytical skills
  • Logical
  • Creative

About this employer

At Bower Group, they're one of the UK's most established and recognised financial advice businesses, helping customers across the country make informed decisions about their financial future. Founded in 2006, they've grown into a trusted national brand with a customer-first approach, combining expert advice with innovation to deliver outstanding service. Their culture is built around continuous improvement, collaboration, and embracing new technologies that help them stay ahead in an evolving digital world.

https://www.bowergroup.co.uk/ (opens in new tab)

Disability Confident

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

  • This apprenticeship programme will provide you with everything you need to launch and develop your career in digital marketing
  • Afterwards, we’ll support you to take the next steps, including further training and progression onto a Level 4 qualification

Ask a question

The contact for this apprenticeship is:

BALTIC TRAINING SERVICES LIMITED

The reference code for this apprenticeship is VAC2000039185.

Apply now

Closes on Tuesday 28 July 2026

After signing in, you’ll apply for this apprenticeship on the company's website.