Apprentice Sales Executive

Paragon Training

Luton (LU1 1HS)

Closes on Monday 3 August 2026

Posted on 24 June 2026

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Contents

Summary

Sales & marketing of our products & services to the health & safety  training buyers.

Wage

£14,976 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Minimum wage rates (opens in new tab)

Wage is dependant on experience and potential.

Training course
Sales executive (level 4)
Hours
Full time. Monday - Friday, 9am-5pm.

36 hours a week

Start date

Monday 10 August 2026

Duration

1 year 6 months

Positions available

2

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

A fantastic opportunity has become available to work within a busy office environment. The apprentice will play a key role in ensuring the business meet its key goals and targets.

What you’ll do at work

  • Answering phones to customers and dealing with queries
  • Outgoing sales calls
  • Customer engagement
  • Updating CRM with customer contact
  • Understanding of the organisations product
  • Generating new business
  • Cold calling

Where you'll work

Suite 8
Crystal House
New Bedford Road
Luton
LU1 1HS

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

SR APPRENTICESHIPS LIMITED

Training course

Sales executive (level 4)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
  • Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
  • Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
  • Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
  • Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
  • Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
  • Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
  • Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
  • Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
  • Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
  • Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.

Training schedule

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

More training information

SR Apprenticeships is a leading national training provider delivering Apprenticeship programmes throughout the UK.

Requirements

Essential qualifications

GCSE in:

  • English (grade C/4/Pass)
  • Maths (grade C/4/Pass)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Customer care skills
  • Time management skills

About this employer

Paragon Training has the largest library of safety training video! If you have been searching for the missing piece of your training course, we will have just that! If you are not sure what you are searching for, then our experienced team is waiting to help you find the video that will suit your requirements. We will help you achieve full compliance with H&S regulations, for minimal effort and expense.

https://paragon-training.com/ (opens in new tab)

After this apprenticeship

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

Upon successful completion of the apprenticeship, we aim to employ the apprentice as a permanent member of staff.

Ask a question

The contact for this apprenticeship is:

SR APPRENTICESHIPS LIMITED

The reference code for this apprenticeship is VAC2000039111.

Apply now

Closes on Monday 3 August 2026