Multi Channel Marketing Apprentice

Sunderland City Council

City Hall (SR1 3AA)

Closes in 11 days (Tuesday 9 June 2026)

Posted on 28 May 2026

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Summary

Looking to kickstart a career in communications, marketing, or digital media? Why not come and work with us and gain a recognised qualification while building valuable, real-world experience!

• Wage:

  £18,193 a year

  Minimum wage rates (opens in new tab)

  ; First year of apprenticeship - £9.43 per hour ; Second year of apprenticeship and beyond aged 18-20 - £10.85 per hour ; Second year of apprenticeship and beyond aged 21 & over - £12.71 per hour

• Training course: Multi-channel marketer (level 3)
• Hours: The team operates agile working; however, you will be expected to attend your main place of work a minimum of two days a week, with opportunities for flexible working where appropriate. Shifts TBC.

  37 hours a week

• Start date:

  Tuesday 1 September 2026

• Duration:

  2 years 2 months

• Positions available:

  1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

• Support the development of targeted and creative campaigns
• Assist in the planning and delivery of engaging digital and social media campaigns, which increases the visibility and understanding of the company’s work with key audiences
• Assist in creating content and materials in line with the relevant brand(s)
• Deliver required communications activity around key events for the company
• Evaluate and measure activity and use as a tool for planning future work
• Be a visible and enthusiastic team member, encouraging partnership working across the organisation and with key partners
• Promote and champion a positive organisation-wide culture that reflects the company’s values
• Support the planning and delivery of engagement activities and events

Where you'll work

Sunderland City Council
Poeple Management
Smart Cities and Enabling Services
City Hall
SR1 3AA

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

CITY OF SUNDERLAND COLLEGE

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.
• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

Multi-channel Marketer Level 3.

Sunderland College will provide the training, either face-to-face or online delivery on a weekly basis.

Requirements

Desirable qualifications

GCSE in:

• English (grade 4 / C or above)
• Maths (grade 4 / C or above)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• Communication skills
• Attention to detail
• Analytical skills
• Team working
• Creative
• Persuasion skills
• Negotiation skills
• Influencing skills
• Keep up to date with trends
• Accuracy
• Able to meet deadlines

Other requirements

• To qualify for an apprenticeship, you must: Be 16 or over at the start of the apprenticeship
• Not in full-time education
• A UK citizen or have proof of right to work in the UK
• Have lived in the UK/EEA for the last 3 years or more
• Have the legal right to work in the UK for the full duration of the apprenticeship
• You cannot undertake an apprenticeship if you already have a higher qualification in the same subject

About this employer

Sunderland is a fantastic, forward-looking, ambitious city undergoing significant transformation and economic regeneration. From the seafront and the city centre, to building locations of national strategic significance, we are creating the very best conditions for our 280,000 residents who live here and those who come to the city to work.

We provide a huge variety of services across the city, currently employing approximately 2,500 people in many roles ranging from gardeners to building maintenance technicians, ICT experts to social workers and many more. At all levels we work together to achieve real change across the city.

Sunderland is one of the few cities in the UK to be situated on the coast, whilst benefitting from easy access to the countryside, a short drive from two international airports, direct rail access to London and less than a twenty-minute drive from Durham and Newcastle.

We have a growing cultural scene. Sunderland Empire theatre attracts high-profile West End productions, and the Fire Station is Sunderland’s premier live music and performance venue. The National Glass Centre, Sunderland Museum and Winter Gardens and Northern Gallery of Contemporary Art are all close to the city centre.

Sunderland is a great place to work. Wherever you’re coming from, you’ll discover a place – and people – that will make you feel at home.

 

https://www.sunderland.gov.uk/ (opens in new tab)

Company benefits

• Access to LGA Pension Scheme
• 26 days leave + bank hols
• Statutory & organisational sick pay
• 3 days paid leave per year for voluntary work
• Employee wellbeing support

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

• Communications Officer
• Communications Business Partner

Ask a question

The contact for this apprenticeship is:

Sunderland City Council

Lucy Nicholson, Senior Communications Manager

lucy.nicholson@sunderland.gov.uk

The reference code for this apprenticeship is VAC2000033756.

Apply now

Closes in 11 days (Tuesday 9 June 2026)

After signing in, you’ll apply for this apprenticeship on the company's website.