Digital and Social Media Executive Apprentice
COUNTY SALES LIMITED
BURNLEY (BB11 5NA)
Closes in 30 days (Friday 19 June 2026 at 11:59pm)
Posted on 19 May 2026
Contents
Summary
County Sales Ltd is seeking a highly motivated and creative Digital and Social Media Executive to lead the development and execution of our digital marketing strategy across both B2B and B2C channels.
- Wage
-
£19,987.50 a year
Minimum wage rates (opens in new tab)
The salary may be reviewed based on applicants experience etc.
- Training course
- Digital marketer (integrated degree) (level 6)
- Hours
-
Monday to Thursday 8:30am - 5pm, Friday 8:30am - 2pm.
37 hours 30 minutes a week
- Start date
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Monday 29 June 2026
- Duration
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3 years
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
Website Development
- Lead the redesign and ongoing development of the company website, transitioning from a wholesale-led structure to a brand-focused platform
- Ensure the website communicates product benefits, brand values, and engaging visual content
- Incorporate clear calls-to-action to drive online engagement and sales
- Maintain up-to-date content including company values, service offering, team information, job opportunities, and B2B services
B2B Social Media Management
- Manage and develop the company’s LinkedIn presence
- Create and implement a structured content plan with regular weekly posts
- Build relationships with existing customers and attract new business opportunities through engaging professional content
B2C Social Media Development
- Create and manage social media profiles (Facebook, Instagram, TikTok) for selected brands.
- Develop and execute content strategies tailored to each brand’s target audience.
Content Creation
- Plan, storyboard, create, and edit high-quality video and image content
- Ensure content aligns with brand identity and audience preferences
- Collaborate with customer social media teams to produce shareable content across multiple channels
Customer Engagement
- Monitor and respond to social media interactions on behalf of the company and its brands
- Manage both positive and negative feedback in a professional and timely manner
- Escalate issues internally where required
Paid Marketing & Budget Management
- Manage a defined promotional budget
- Plan and execute PPC and paid social campaigns to support product launches and ongoing brand promotion
- Monitor campaign performance and optimise for return on investment
Influencer Marketing
- Identify and engage relevant influencers across social media platforms
- Coordinate product sampling and collaboration opportunities
- Work with influencers to generate content that expands brand reach and engagement
Product & Market Research
- Conduct research to identify new product opportunities and market trends
- Provide accurate and actionable market insights to sales and NPD teams
E-Commerce Support
- Optimise product listings across existing platforms including Amazon, eBay, and TikTok Shop
- Explore and support expansion into new platforms such as Qogita, Instagram Shopping, and Shopify
Skills and Experience Required
- Proven experience in digital marketing and social media management
- Strong content creation skills (video editing, photography, copywriting)
- Experience managing paid advertising campaigns (PPC and social media ads)
- Understanding of e-commerce platforms and online sales optimisation
- Ability to analyse market trends and customer behaviour
- Excellent communication and interpersonal skills
- Highly organised, proactive, and capable of managing multiple projects
Desirable Skills
- Experience working within FMCG environments
- Knowledge of influencer marketing strategies
- Familiarity with website platforms and basic SEO principles
Key Attributes
- Creative and commercially aware
- Results-driven with a strong focus on ROI
- Able to work independently and as part of a team
- Passionate about digital trends and innovation
Where you'll work
1 KESTREL COURT
HAPTON
BURNLEY
BB11 5NA
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
BURNLEY COLLEGE
Training course
Digital marketer (integrated degree) (level 6)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing
- Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business / marketing campaign.
- Write and create content for the different audiences, online channels and create clear “Call to Actions” and user journey’s
- Demonstrate how to promote and apply content marketing effectively through the appropriate media channels, relationship management systems and communication platforms to ensure brand and cultural awareness are maintained throughout marketing strategies.
- Select a variety of appropriate research methodologies, platforms and technologies to synthesise information and apply to the organisation’s digital marketing strategies, drivers and customer behaviours
- Manage, plan, specify, lead and report on digital marketing projects.
- Manage and optimise key channels and content within a digital marketing plan.
- Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account.
- Apply a marketing mix / digital marketing mix to meet customer expectations.
- Accurately observe, record and draw conclusions from all types statistical analysis of campaign performance, recognising inherent uncertainties and limitations with financial and budgetary requirements to demonstrate Return on Investment (ROI).
- Engage communities through Email Marketing and Social Media to stimulate and encourage communication through positive discussion and engagement.
- Apply the appropriate tools for a data-led approach to analyse marketing information and platforms, data and social media and recognise what is actually important for insights and optimisation to provide solutions for marketing decisions
- Contribute to business, planning and marketing strategies to recognise and respond quickly to opportunities and customer requirements whilst embracing change.
- Identify, recognise and understand internal and external business intelligence and factors that may impact future operations.
- Interpret, communicate and brief internal or external stakeholders on digital business requirements.
Training schedule
Day-release training to take place at Burnley College. This will commence in September.
Requirements
Essential qualifications
GCSE in:
Other in:
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Customer care skills
- Presentation skills
- Analytical skills
- Team working
- Creative
- Initiative
Other requirements
Please note, applications with AI-generated answers will not be shortlisted for the interviewing stage.
About this employer
Based in Burnley, we are a growing SME that wishes to create links with local organisations such as Burnley College to promote development of local talent.
After this apprenticeship
Potential progression into full-time employment on successful completion of the apprenticeship.
Ask a question
The contact for this apprenticeship is:
BURNLEY COLLEGE
Themis Team
themis@burnley.ac.uk
01282 733005
The reference code for this apprenticeship is VAC2000032585.
Apply now
Closes in 30 days (Friday 19 June 2026 at 11:59pm)