Business Development and Marketing Apprentice

TRANSWORLD PUBLICATION SERVICES LIMITED

BIRMINGHAM (B3 2NH)

Closes in 16 days (Friday 1 May 2026 at 11:59pm)

Posted on 15 April 2026

Print

Contents

Summary

To provide proactive sales marketing to create leads and gather market / sales data and generate appointments for the Business Development team with decision-makers and influencers within targeted markets for Protocol products: Qualifications, Short Courses, Recruitment, Apprenticeships and Pre-apprenticeships.

Wage

£15,600 to £24,784.50, depending on your age

National Minimum Wage

Check minimum wage rates (opens in new tab)

Wage reviewed during 6 month action plans reviewed every 3 months. 

Annual appraisals and pay review. 

Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday 8am to 4pm 30 minutes unpaid lunch break.

37 hours 30 minutes a week

Start date

Monday 4 May 2026

Duration

8 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

An exciting new opportunity to join the team in Birmingham City Centre as a Business Development and marketing apprentice.

  • To provide a proactive telesales to create leads and gather market / sales data
  • Generate appointments for Business Development Manager with decision-makers and influencers within targeted markets for Protocol products: Qualifications, Recruitment Apprenticeships and Pre-apprenticeships
  • Create, send and analyse marketing e-campaigns using ZOHO Mail
  • Attend networking events
  • Employer engagement (Face to Face Meetings)
  • Lead generation from available data including E-marketing
  • Follow up enquiries and leads to fill sales pipeline
  • Maintain regular contact with influencers to identify need and create demand for Protocol products and consultancy
  • Proactively chasing specifications to increase conversion rates
  • Take an active role in specific sales initiatives & promotional activities and follow up work on the back of these
  • Record own activities and diarise follow-ups in CRM
  • Talk to potential customers to prepare the way for external sales to make an appointment
  • Participate in Sales team meetings
  • Attend external customer visits and exhibitions from time to time
  • Complete regular feedback to manager
  • Work on DFE Apprenticeship contract

Where you'll work

THE OLD GUILD HOUSE
1 NEW MARKET STREET
BIRMINGHAM
B3 2NH

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

TRANSWORLD PUBLICATIONS SERVICES LIMITED

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

  • An apprenticeship includes regular training at Protocol Consultancy Services in Birmingham (B3 2NH) with the training organisation
  • English and maths Functional Skills (if applicable)
  • Minimum of 6 hours off-the-job training per week at employer premises
  • One day per month training at Protocol Consultancy Services in Birmingham City Centre

More training information

Protocol Consultancy Services was established as a Training Provider in 1996 with two staff members. In 2026, we now have ten staff members and a team of part-time consultants.

We are an approved Work-Based Training Provider for the DFE. PCS is part of the Protocol Group of Companies and is a trading name of Transworld Publications Services Ltd.

The employer is also the trainign provider for this apprenticeship.

Requirements

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Customer care skills
  • Problem solving skills
  • Presentation skills
  • Administrative skills
  • Number skills
  • Analytical skills
  • Logical
  • Team working
  • Creative
  • Initiative
  • Non judgemental
  • Patience
  • Sales and negotiation skills

Other requirements

  • Passing a Disclosure and Barring Service (DBS) basic check

About this employer

We are an approved Work-Based Training Provider for the Department for Education. PCS is part of the Protocol Group of Companies and is a trading name of Transworld Publications Services Ltd. We deliver training across the West Midlands.

https://www.protocolgroup.org.uk/about-us/ (opens in new tab)

Company benefits

Company pension.

Disability Confident

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

  • Business Administrator Level 3 or Digital Support Technician apprentice at Protocol Consultancy Services

Ask a question

The contact for this apprenticeship is:

TRANSWORLD PUBLICATIONS SERVICES LIMITED

Ben Farmer

bfarmer@protocolgroup.co.uk

0121 236 2634

The reference code for this apprenticeship is VAC2000026536.

Apply now

Closes in 16 days (Friday 1 May 2026 at 11:59pm)