AI & Automation Apprentice

JTA Travel

BIRMINGHAM (B37 7YE)

Closes in 21 days (Saturday 9 May 2026 at 11:59pm)

Posted on 15 April 2026

Print

Contents

Summary

We are a dynamic travel and tour operator dedicated to delivering exceptional travel experiences. By combining industry expertise with innovative technology, we aim to streamline operations, enhance customer journeys, and stay at the forefront of digital transformation in travel

Wage

£15,600 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Check minimum wage rates (opens in new tab)

Training course
Artificial intelligence (AI) and automation practitioner (level 4)
Hours
Monday - Friday, 9.00am - 5.00pm

37 hours 30 minutes a week

Start date

Friday 15 May 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

AI & Automation Development:

  • Assist in designing and implementing AI-driven solutions (e.g., chatbots, recommendation engines)
  • Support automation of repetitive business processes (e.g., booking workflows, reporting)
  • Help integrate AI tools with existing systems (CRM, booking platforms)

Data Handling & Analysis:

  • Collect, clean, and analyse data from customer interactions, bookings, and marketing campaigns
  • Support the development of predictive models (e.g., demand forecasting, pricing optimisation)
  • Create dashboards and reports to inform business decisions

Customer Experience Enhancement:

  • Contribute to AI-powered customer support tools (e.g., virtual assistants for travel queries)
  • Help personalise travel recommendations based on user preferences and behaviour
  • Support sentiment analysis on customer feedback and reviews

Operational Efficiency:

  • Identify opportunities to automate internal processes (e.g., itinerary creation, supplier communications)
  • Assist in testing and deploying automation tools
  • Monitor performance and suggest improvements

Compliance & Ethics:

  • Ensure AI solutions align with data protection regulations (e.g., GDPR)
  • Support ethical use of AI, ensuring fairness and transparency in systems

Skills & Knowledge (Desired)

Technical Skills:

  • Basic understanding of AI, machine learning, or automation concepts
  • Familiarity with tools such as Python, Power BI, or automation platforms (e.g., Zapier, UiPath) is a plus
  • Understanding of data analysis and visualisation techniques

Soft Skills:

  • Strong problem-solving mindset
  • Curiosity and willingness to learn new technologies
  • Good communication and teamwork skills
  • Attention to detail

Where you'll work

UNIT 2210
THE CRESCENT
BIRMINGHAM BUSINESS PARK
BIRMINGHAM
B37 7YE

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

JUST IT TRAINING LIMITED

Training course

Artificial intelligence (AI) and automation practitioner (level 4)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Review, establish, follow and or amend policies and procedures on data and information security.
  • Follow ethical, responsible and safe working practices respecting confidentiality and sensitive organisational matters.
  • Undertake analysis to identify if automation is viable. Including assessing risks such as data quality, process maturity and unintended consequences of AI automation projects, such as the impact on job roles.
  • Engage with non-technical staff to understand their roles, responsibilities, and concerns when automation solutions are proposed and implemented. Adapt approach to support workforce needs when implementing solutions that impacts the workforce.
  • Support with the introduction, adaption, and implementation of change. Contribute to constructive dialogue between leaders and employees about the adoption of AI and automation solutions.
  • Review and complete workflow and process mapping to identify problems or inefficiencies and recommend solutions including pilots, incremental changes and scaling opportunities.
  • Use automation design tools to suit the organisational context to configure, adapt and implement solutions for example Zapier, Make and Power Automate.
  • Create and refine prompts for AI tools, using iterative testing to achieve accurate and useful outputs.
  • Apply analytical and computational techniques using tools and datasets to design, evaluate, and optimise automation solutions.
  • Integrate AI and automation technologies to collect, process, and manage data effectively, enabling intelligent and efficient system operation.
  • Design, integrate, and test digital workflows and AI automation tools using APIs, connectors, or low-or no-code integration methods.
  • Iterate solutions based on testing and feedback to ensure reliability, security, accessibility, and alignment with organisational needs.
  • Identify opportunities to deliver automation. Support leaders in integrating ethical, empathetic approaches when decision-making.
  • Support in the identification and evaluation of opportunities for increased productivity. For example, use of low-or no-code tools, streamlining processes and use of AI platforms.
  • Make evidence based suggestions to support governance, outcomes and facilitate improvement for example cost benefit analysis.
  • Report on productivity and efficiency savings and the opportunities for automation and where applicable when automation does not improve experience or processes.
  • Contribute to sustainable and efficient AI and automation solutions.
  • Support with the delivery of training to technical and non-technical user groups or audiences adapting content and format responding to feedback and organisational context.
  • Contribute to the creation and or adaption of resources such as user guides, training materials, process documents to meet user requirements.
  • Work collaboratively to deploy AI and automation strategies. Support where required to deal with the impact of automation for example retraining, redeployment, or upskilling of affected staff.
  • Undertake data analysis, preparation, and conversion to support automation solutions.
  • Present and communicate information including the translation of technical concepts into accessible materials to support clear dialogue with stakeholders.
  • Work with others to achieve agreed outcomes or outputs. Provide evidence-based analysis and insight to leaders on the likely human impacts of automation projects.
  • Use project management principles, techniques and tools to support the development of clear, balanced communications and briefings, articulating both opportunities and risks.
  • Keep up to date with existing, evolving, emerging technologies and sector trends in AI, automation and technology including methods to evaluate vendor and supplier solutions.
  • Apply ethical and human-centred design principles when scoping, developing, and deploying automation and AI solutions, underpinned by robust governance.
  • Apply technical understanding to help align business needs with technical capabilities, supporting the development of solutions that are scalable, efficient, and aligned with the organisation’s strategic objectives.
  • Undertake assurance activities to evidence responsible AI and automation, including maintaining clear documentation of design and decision-making, contributing to risk assessments, and applying assurance frameworks to support compliance with organisational, regulatory, and ethical standards.
  • Apply algorithmic impact assessment and workforce equality monitoring techniques when scoping, implementing, and reviewing AI and automation projects. Gather and analyse relevant workforce data, identify potential equality risks, and contribute evidence-based recommendations to support fair and inclusive adoption.
  • Review, establish, follow and or amend policies and procedures on data and information security.
  • Follow ethical, responsible and safe working practices respecting confidentiality and sensitive organisational matters.
  • Undertake analysis to identify if automation is viable. Including assessing risks such as data quality, process maturity and unintended consequences of AI automation projects, such as the impact on job roles.
  • Engage with non-technical staff to understand their roles, responsibilities, and concerns when automation solutions are proposed and implemented. Adapt approach to support workforce needs when implementing solutions that impacts the workforce.
  • Support with the introduction, adaption, and implementation of change. Contribute to constructive dialogue between leaders and employees about the adoption of AI and automation solutions.
  • Review and complete workflow and process mapping to identify problems or inefficiencies and recommend solutions including pilots, incremental changes and scaling opportunities.
  • Use automation design tools to suit the organisational context to configure, adapt and implement solutions for example Zapier, Make and Power Automate.
  • Create and refine prompts for AI tools, using iterative testing to achieve accurate and useful outputs.
  • Apply analytical and computational techniques using tools and datasets to design, evaluate, and optimise automation solutions.
  • Integrate AI and automation technologies to collect, process, and manage data effectively, enabling intelligent and efficient system operation.
  • Design, integrate, and test digital workflows and AI automation tools using APIs, connectors, or low-or no-code integration methods.
  • Iterate solutions based on testing and feedback to ensure reliability, security, accessibility, and alignment with organisational needs.
  • Identify opportunities to deliver automation. Support leaders in integrating ethical, empathetic approaches when decision-making.
  • Support in the identification and evaluation of opportunities for increased productivity. For example, use of low-or no-code tools, streamlining processes and use of AI platforms.
  • Make evidence based suggestions to support governance, outcomes and facilitate improvement for example cost benefit analysis.
  • Report on productivity and efficiency savings and the opportunities for automation and where applicable when automation does not improve experience or processes.
  • Contribute to sustainable and efficient AI and automation solutions.
  • Support with the delivery of training to technical and non-technical user groups or audiences adapting content and format responding to feedback and organisational context.
  • Contribute to the creation and or adaption of resources such as user guides, training materials, process documents to meet user requirements.
  • Work collaboratively to deploy AI and automation strategies. Support where required to deal with the impact of automation for example retraining, redeployment, or upskilling of affected staff.
  • Undertake data analysis, preparation, and conversion to support automation solutions.
  • Present and communicate information including the translation of technical concepts into accessible materials to support clear dialogue with stakeholders.
  • Work with others to achieve agreed outcomes or outputs. Provide evidence-based analysis and insight to leaders on the likely human impacts of automation projects.
  • Use project management principles, techniques and tools to support the development of clear, balanced communications and briefings, articulating both opportunities and risks.
  • Keep up to date with existing, evolving, emerging technologies and sector trends in AI, automation and technology including methods to evaluate vendor and supplier solutions.
  • Apply ethical and human-centred design principles when scoping, developing, and deploying automation and AI solutions, underpinned by robust governance.
  • Apply technical understanding to help align business needs with technical capabilities, supporting the development of solutions that are scalable, efficient, and aligned with the organisation’s strategic objectives.
  • Undertake assurance activities to evidence responsible AI and automation, including maintaining clear documentation of design and decision-making, contributing to risk assessments, and applying assurance frameworks to support compliance with organisational, regulatory, and ethical standards.
  • Apply algorithmic impact assessment and workforce equality monitoring techniques when scoping, implementing, and reviewing AI and automation projects. Gather and analyse relevant workforce data, identify potential equality risks, and contribute evidence-based recommendations to support fair and inclusive adoption.

Training schedule

An apprenticeship includes regular training with a college or other training organisation.

At least 20% of your working hours will be spent training or studying
Artificial intelligence (AI) and Automation Practitioner standard Level 4

You will also receive full training and support from the Leep Talent Apprenticeship team to increase your skills.

Your training will include gaining a Level 4 Artificial intelligence (AI) and Automation Practitioner qualification.

Learners can gain these optional exams at the end of the programme:

  • AWS Certified AI Practitioner
  • Microsoft AI-900 Azure AI Fundamentals
  • Microsoft PL-900 Fundamentals
  • Awarding Body: Accelerate People

Requirements

Essential qualifications

GCSE in:

  • English (grade Grade C/4 +)
  • Maths (grade Grade C/4 +)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Customer care skills
  • Problem solving skills
  • Presentation skills
  • Administrative skills
  • Analytical skills
  • Logical
  • Team working
  • Creative
  • Initiative
  • Non judgemental
  • Patience

About this employer

JTA Travel Group was established in 1972 in the West Midlands, and is one of the leading tour operators and travel providers in the UK. We pride ourselves on the reliability, knowledge and innovation we offered our Agents.
As partners of the world’s leading airlines and cruise lines we can offer competitive prices across all of our holidays and cruises. Our highly skilled and knowledgeable Reservations teams and Cruise experts offer first hand knowledge and advice to every enquiry.

 

https://www.jtaholidays.co.uk/pages/aboutus (opens in new tab)

After this apprenticeship

  • Potential full-time position for the right candidate after completion of the apprenticeship

Ask a question

The contact for this apprenticeship is:

JUST IT TRAINING LIMITED

The reference code for this apprenticeship is VAC2000025670.

Apply now

Closes in 21 days (Saturday 9 May 2026 at 11:59pm)