Digital Content Creator Apprentice – Web & Online Services
Colchester City Council
Essex (CO3 3WG)
Closes in 10 days (Monday 6 April 2026)
Posted on 24 March 2026
Contents
Summary
Join our Digital Team as a Content Designer Apprentice and help shape how thousands of residents experience our online services. You’ll gain real responsibility, hands‐on skills, and industry‐recognised training while creating clear, engaging content that makes a genuine difference.
- Wage
-
£15,392 to £24,454.04, depending on your age
National Minimum Wage
- Training course
- Content creator (level 3)
- Hours
-
Monday to Friday, 9:00am to 5:00pm. This apprenticeship follows fixed working hours to support structured learning, protected study time, and regular mentoring. There is some opportunity for working from home, where appropriate and agreed by manager.
37 hours a week
- Start date
-
Wednesday 6 May 2026
- Duration
-
1 year 6 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
Create and improve website content that helps residents find what they need quickly and easily, while learning industry‐standard design and accessibility skills. Work with the team to understand user needs, shape digital journeys, and support updates across our council and commercial websites — including contributing to our new council website and migrating content from the current site to the new one.
Get hands‐on experience with content reviews, Service Desk requests, content migration tasks, and key updates throughout the year, supported by experienced designers and developers. Help create blended user guidance, including simple how‐to videos, step‐by‐step guides and interactive training content that supports services in managing their own web content, with full support and mentoring from the Digital Team.
Where you'll work
Rowan House
33 Sheepen Road
Colchester
Essex
CO3 3WG
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
GINGER NUT MEDIA LIMITED
Training course
Content creator (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Interpret the aims of the brief.
- Research ideas and concepts to meet the brief.
- Evaluate brand requirements and brand guidelines.
- Prepare a mood board or other visual aid for the content to be created.
- Present ideas, pitches and proposals for creative content to be further developed.
- Storyboard and outline script their ideas for content to be developed.
- Interpret data, consider its integrity and use it to inform content.
- Develop accessible written content for different platforms and devices.
- Apply best practice and inclusive language when creating content.
- Write and edit copy or scripts for use on different channels and platforms.
- Create or capture visuals and audio using standard packages and equipment.
- Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
- Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
- Identify and recommend the platform/s or channel/s to use for the media campaign.
- Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
- Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
- Monitor user experience to ensure content is focused on maximising engagement.
- Analyse the differences between audiences using audience segmentation techniques and data.
- Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
- Use continuing professional development planning to support own current and future training and development needs.
- Operate effectively within the production workflow to meet production timelines.
- Interpret the aims of the brief.
- Research ideas and concepts to meet the brief.
- Evaluate brand requirements and brand guidelines.
- Prepare a mood board or other visual aid for the content to be created.
- Present ideas, pitches and proposals for creative content to be further developed.
- Storyboard and outline script their ideas for content to be developed.
- Interpret data, consider its integrity and use it to inform content.
- Develop accessible written content for different platforms and devices.
- Apply best practice and inclusive language when creating content.
- Write and edit copy or scripts for use on different channels and platforms.
- Create or capture visuals and audio using standard packages and equipment.
- Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
- Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
- Identify and recommend the platform/s or channel/s to use for the media campaign.
- Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
- Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
- Monitor user experience to ensure content is focused on maximising engagement.
- Analyse the differences between audiences using audience segmentation techniques and data.
- Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
- Use continuing professional development planning to support own current and future training and development needs.
- Operate effectively within the production workflow to meet production timelines.
Training schedule
More training information
Full training and support will be provided by your workplace mentor and your training provider throughout the programme.
This apprenticeship provides the skills, qualification and experience you need to build a successful career in digital support. You will develop expertise across customer service, digital tools, data security and troubleshooting — all while earning a wage and gaining real-world experience.
Requirements
Essential qualifications
GCSE in:
- English (grade Grade 5 or above)
- Mathematics (grade Grade 5 or above)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Customer care skills
- Problem solving skills
- Presentation skills
- Administrative skills
- Number skills
- Analytical skills
- Team working
- Creative
- Initiative
- Non judgemental
- Patience
- Physical fitness
About this employer
Colchester City Council serves a vibrant and diverse city of around 200,222 residents. We are a forward‐thinking organisation delivering a wide range of services and putting customers at the heart of what we do We are guided by strong core values, focused on improving our digital services and making Colchester a great place to live, work and visit. As a Living Wage Employer, we actively invest in our people, offering development, progression and high‐quality apprenticeship opportunities across the organisation.
https://www.colchester.gov.uk/ (opens in new tab)
Disability Confident
A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.
You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.
After this apprenticeship
After completing the apprenticeship, you could progress into a Content Designer, Digital Content Creator, or Web Content Editor role within the Council, depending on vacancies and business needs. Apprentices at Colchester gain structured development, mentoring, and real project experience that prepares them for entry‐level digital roles.
Ask a question
The contact for this apprenticeship is:
GINGER NUT MEDIA LIMITED
The reference code for this apprenticeship is VAC2000022744.
Apply now
Closes in 10 days (Monday 6 April 2026)
After signing in, you’ll apply for this apprenticeship on the company's website.