Sales Executive Apprentice
PARAGON TRAINING (UK) LTD
New Bedford Road (LU1 1HS)
Closes in 22 days (Sunday 5 April 2026)
Posted on 12 March 2026
Contents
Summary
Are you someone who enjoys supporting others and communicating with people? We have an exciting opportunity to start your career as a Sales Executive Apprentice with Paragon Training, a well-established organisation and leading UK provider of health and safety training programmes based in Luton
- Wage
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£13,348.40 for your first year, then could increase depending on your age
National Minimum Wage rate for apprentices
- Training course
- Sales executive (level 4)
- Hours
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Monday to Thursday, 9.00am - 5.00pm and Friday, 9.00am - 4.00pm
34 hours a week
- Start date
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Friday 1 May 2026
- Duration
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1 year 6 months
- Positions available
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1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
Paragon Training is looking for a Sales Executive Apprentice to join their team and support the day-to-day running of the business. Paragon Training is a well-established company that creates and supplies professional training resources used by organisations across the UK.
With years of experience developing high-quality learning materials, the team works closely together to support customers, manage products, and keep everything running smoothly behind the scenes.
This is a great opportunity to join a friendly office environment and gain valuable experience while learning how a successful training business operates.
In this role, you’ll be the first point of contact for customers, answering calls and helping with queries to make sure they have a positive experience
You’ll also make outgoing sales calls, help generate new business, and learn how to engage with customers in a professional way. Alongside this, you’ll update the company CRM with customer details, keep track of communications, and develop a solid understanding of Paragon Training’s products and services
You’ll also gain experience in cold calling and supporting the team with other administrative and sales tasks, giving you a complete view of how a professional sales and customer support department operates.
This is a Level 4 Higher Apprenticeship in Sales, so while no previous experience is required, any experience in sales or an office environment would be an advantage.
Confidence on the phone, a willingness to learn, and enthusiasm for helping customers will make you a great fit for this role.
Where you'll work
Suite 8 Crystal House
New Bedford Road
LU1 1HS
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
BEDFORD COLLEGE
Training course
Sales executive (level 4)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
- Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
- Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
- Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
- Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
- Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
- Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
- Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
- Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
- Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
- Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.
Training schedule
You will gain the following qualifications:
Level 4 Sales Executive Apprenticeship
This program covers:
- Sales fundamentals
- The sales lifecycle
- Negotiation
- Understanding your product portfolio
- Closing a sale
- Ethics and legalities
- Gathering Intelligence
- Presentation
Requirements
Essential qualifications
GCSE or equivalent in:
- Maths (grade 4)
- English (grade 4)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Initiative
- Willing to learn
- Able to work under pressure
Other requirements
Candidates must attend an initial interview with a member of the Bedford College Apprenticeship Recruitment Team if they meet the initial criteria as part of the recruitment process. Only Candidates who have fully completed the application will be considered. Please be aware that the closing date is subject to change without prior notice.
About this employer
About this company
Paragon Training specialises in producing up-to-date and comprehensive health and safety training video packages. We supply a professional range of safety video training programmes - with over 4,000 different health and safety videos available. We offer our clients a plethora of safety training solutions including safety training Videos, a variety of E-Learning, PowerPoints & Posters, while we can also provide an in-depth consultancy service incorporating appropriate safety training courses. We have over 20 years’ experience supporting apprentices to develop their skills and careers, with many progressing to high level roles in successful companies.
After this apprenticeship
- On successful completion of the apprenticeship, there may be the opportunity to be offered a permanent role within the business
Ask a question
The contact for this apprenticeship is:
BEDFORD COLLEGE
The reference code for this apprenticeship is VAC2000020948.
Apply now
Closes in 22 days (Sunday 5 April 2026)
After signing in, you’ll apply for this apprenticeship on the company's website.