Multi-Channel Marketer Apprenticeship - Level 3
THE NATIONAL TRUST FOR PLACES OF HISTORIC INTEREST OR NATURAL BEAUTY
Birmingham (B5 4TE)
Closes in 13 days (Monday 23 March 2026)
Posted on 9 March 2026
Contents
Summary
Come and join us on a National Trust apprenticeship where we will support and develop you to play an integral part in our work to tackle climate change, protect historic sites and help people and nature thrive. You don’t need experience for this role, just loads of enthusiasm and a desire to learn.
- Wage
-
£26,024 a year
- Training course
- Multi-channel marketer (level 3)
- Hours
-
Fixed term, full-time (37.5 hours per week), shifts to be confirmed.
37 hours 30 minutes a week
- Start date
-
Tuesday 1 September 2026
- Duration
-
1 year 9 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
As Multi-channel Marketer, you’ll help shape communications for properties and local campaigns that attract visitors and raise awareness of the work National Trust is doing in the area.
You will develop skills in planning, creating and implementing marketing campaigns, using digital and traditional tools, analysing customer data and market trends, and producing engaging content across a variety of different platforms.
You’ll be based primarily at the Birmingham Back to Backs, which are the last surviving example of back-to-back houses; located in the city centre and easy to get to on public transport.
You’ll join a small property team which sits as part of a wider portfolio that also includes Clent Hills, Moseley Old Hall, and Wightwick Manor & Gardens. There may be occasional travel to other properties – we’ll make sure you get there.
Where you'll work
Birmingham Back to Backs
BHM Conurbation, 50 54 Inge Street
Birmingham
B5 4TE
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
GINGER NUT MEDIA LIMITED
Training course
Multi-channel marketer (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
Training schedule
Working alongside your mentor on tasks specific to your apprenticeship, you will develop the skills & knowledge relevant to the apprenticeship standard Multi-channel Marketer Level 3.
Your apprenticeship training will be delivered by a Learning Coach, with teaching and learning sessions held online, lots of on-the-job learning and support every day in the workplace.
You’ll attend regular review meetings and be accountable for your own progression. You’ll be required to complete mandatory e-learning, courses and training provided.
Requirements
Essential qualifications
GCSE in:
- English (grade 2/E)
- Maths (grade 2/E)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- Organisation skills
- Customer care skills
- Team working
Other requirements
We would love to hear from you if you meet the following eligibility criteria by the start date of the role:
- A minimum of 5 GCSEs which must include English and maths at grade C/4, functional skills level 2 or equivalent
- (If you hold an EHCP, Entry Level 3 in English and maths is acceptable)
- Aged 16 or over and have completed year 11
- Not in full time education
- Have the right to work in the UK and have been ordinarily resident in the UK for three consecutive years before starting the apprenticeship
- Not currently on any other training or education programme (e.g. another apprenticeship or a degree)
- Able to travel to work location
If you are aged 18 or under at the point of enrolment and have not achieved English and maths at grade C/4, you may be enroled on functional skills level 2 as part of your apprenticeship.
If you have a qualification in the same or a related subject or have lots of relevant work experience, this will mean you are not eligible for the apprenticeship.
About this employer
We protect and care for places so people and nature can thrive. We look after hundreds of houses and close to a million objects, along with vast areas of coastline, countryside and green spaces, for everyone’s benefit. With our staff, members, volunteers and supporters, we’re the biggest conservation charity in Europe. Everyone can get involved, everyone can make a difference.
After this apprenticeship
Upon successful completion, you will have a Multi-Channel Marketer Advanced Apprenticeship, taking your first steps towards a career in Marketing.
Ask a question
The contact for this apprenticeship is:
GINGER NUT MEDIA LIMITED
apprenticeships@nationaltrust.org.uk
The reference code for this apprenticeship is VAC2000019815.
Apply now
Closes in 13 days (Monday 23 March 2026)
After signing in, you’ll apply for this apprenticeship on the company's website.