Content marketing and Social Media apprentice

FRENCH ARABIAN PERFUMES LTD

Birmingham (B23 7RY)

Closes in 14 days (Friday 27 March 2026 at 11:59pm)

Posted on 13 March 2026

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Summary

We're seeking a creative, analytical, and results-oriented individual with an understanding of the digital marketing ecosystem and a passion for the beauty industry. As our Digital Marketing Specialist, you'll develop, implement, and optimise our marketing to increase brand awareness, drive traffic, & boost sales.

Wage

£12,759.50 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Check minimum wage rates (opens in new tab)

Regular reviews and appraisalas linked to pay increments.

Training course
Multi-channel marketer (level 3)
Hours
9.30 am to 4.30 pm, Monday to Friday with a 30-minute unpaid break each day.

32 hours 30 minutes a week

Start date

Monday 30 March 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

  • Content Marketing & Social Media: Collaborating on the creation of high-quality, engaging content (social media visuals/copy, product photoshoot, video concepts, blog posts) that resonates with our target audience and highlights the unique aspects of our perfume and fragrance offerings. Managing and growing our social media presence
  • Affiliate & Influencer Marketing: Identifying and engaging with relevant affiliates and beauty/fragrance influencers to expand our reach and drive sales through partnerships
  • SEO Strategy & Execution: Developing and implementing SEO strategies to improve organic search rankings and visibility for our perfume and fragrance product pages and content
  • Performance Analysis & Reporting: Regularly monitoring, analysing, and reporting on the performance of all digital marketing campaigns using tools like Google Analytics
  • Providing actionable insights and recommendations for continuous improvement and ROI optimisation
  • Market & Competitor Research: Updating the latest digital marketing trends, consumer behaviour, and competitor strategies
  • Email Marketing & Automation: Creating and managing engaging email marketing campaigns (newsletters, promotions, abandoned cart flows, welcome series)

Where you'll work

395 George Road
Erdington
Birmingham
B23 7RY

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

TRANSWORLD PUBLICATIONS SERVICES LIMITED

Training course

Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

You'll be working towards a Multi-channel marketer Level 3 apprenticeship standard. An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

1-day per month training at Protocol Consultancy Services in Birmingham City Centre.

Weekly online training through Teams and portals.

More training information

At Protocol Consultancy Services, we offer professional and accredited apprenticeships with a main focus on the Business Professional Services Sector. 

Requirements

Essential qualifications

GCSE in:

English (grade 4 or above)

Desirable qualifications

GCSE in:

Maths (grade 4 or above)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Problem solving skills
  • Presentation skills
  • Number skills
  • Analytical skills
  • Logical
  • Creative
  • Initiative
  • Content skills

About this employer

French Arabian perfumes offer a fascinating combination of French elegance and Arabian opulence, resulting in fragrances that are distinctive, alluring, and truly mesmerizing.
French Arabian Company, established in 2016, is a family-owned business having a legacy of 40 years of experience in the trading industry. We are currently located in Birmingham, United Kingdom.
We are the wholesalers & retailers of the best Arabic Perfumes and Fragrances – French Arabian Perfumes, Khadlaj, Lattafa, Gulf Orchid, Fragrance World, Ard Al Zaafaran and many more. 

https://frencharabianperfume.com/ (opens in new tab)

After this apprenticeship

Full-time employment.

 

Ask a question

The contact for this apprenticeship is:

TRANSWORLD PUBLICATIONS SERVICES LIMITED

Ben Farmer

bfarmer@protocolgroup.co.uk

0121 236 2634

The reference code for this apprenticeship is VAC2000018582.

Apply now

Closes in 14 days (Friday 27 March 2026 at 11:59pm)