Apprentice Residential Area Sales Manager

Baxi Heating UK Limited

Recruiting nationally

Closes in 24 days (Wednesday 25 March 2026 at 11:59pm)

Posted on 27 February 2026

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Summary

As Area Sales Manager Apprentice you will be supported by your Regional Sales Manager and based in the North East/Gloucester area (dependent on successful applicants; location). To support your apprenticeship, you’ll be studying for your Sales Executive Apprenticeship Level 4 through a reputable training provider. 

Wage

Competitive

Competitive wage offered

Check minimum wage rates (opens in new tab)

Training course
Sales executive (level 4)
Hours
Monday - Friday Working hours vary (TBC)

37 hours a week

Start date

Monday 7 September 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

As part of the role, you’ll be required to maintain existing one-off installers and grow business levels with them via a network of merchants, to achieve set targets for selling Baxi domestic solutions including gas boilers, ASHP’s, unvented cylinder ranges & domestic point of use Heatrae Sadia products. 

The Area Sales Manager Apprentice would also be responsible for working with merchants in that area to sell the Baxi & Heatrae Sadia product range and pull through sales from the installers to the merchants. This will involve trade events, face to face booked appointments and telephone contact with both merchants and installers. 

This role is vitally important to Baxi, we will be looking for a highly motivated individual who will work diligently using a journey plan, finding lucrative new business via the installer and merchant sectors.   

As part of your role, you will have the following responsibilities: 

  • Strive to maintain & grow market share and volume for relevant Baxi & Heatrae products, whilst being mindful of margin contributions
  • Fully embracing the vision and values of the company 
  • Organised, pro-active approach to managing sales activity for the company
  • Deliver the budget and build the new installer pipeline
  • Meet and exceed all KPI’s as outlined by your manager
  • Manage day-to-day activities, own reports and communications
  • Reducing the focus and thus importance on forecast demand by identifying trends and having close relationships with key customers and decision makers
  • Working on multiple targets at different stages, at the same time 
  • Negotiating and managing the needs and expectations of our customers, aiming to influence the buying decision
  • You will be expected to identify and develop new customer relationships as well as managing existing accounts
  • Building effective and cooperative working relationships will all internal and external colleagues e.g. non conflicting Manufacturers
  • To ensure all Health and Safety procedures and current guidelines are upheld 

Where you'll work

This role will be based in either the North East or Gloucestershire area depending on the lcoaiton of the successful candidate.

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

SR APPRENTICESHIPS LIMITED

Training course

Sales executive (level 4)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents
  • Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
  • Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
  • Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
  • Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
  • Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
  • Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
  • Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
  • Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
  • Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
  • Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
  • Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.

Training schedule

Sales Executive Level 4.

Requirements

Essential qualifications

GCSE in:

  • English (grade Pass)
  • Maths (grade Pass)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

  • Communication skills
  • Attention to detail
  • Organisation skills
  • Problem solving skills
  • Team working
  • Full UK driving license
  • Solution focused
  • Multitasking skills
  • Time management skills
  • Resilience and prioritisation
  • Adaptability skills

About this employer

Established in Preston, Lancashire, over 160 years ago, Baxi has grown to become one of the UK’s best-known and most respected brands in the heating and hot water industry.  

https://www.baxi.co.uk/ (opens in new tab)

Company benefits

  • Pension & sick pay
  • Staff discounts
  • A fully trained mentor
  • Accommodation provided during study blocks (location dependent)
  • Wellbeing and health support
  • Devon Excursion

After this apprenticeship

Progression opportunities upon successful completion of the apprenticeship.

Ask a question

The contact for this apprenticeship is:

SR APPRENTICESHIPS LIMITED

The reference code for this apprenticeship is VAC2000018132.

Apply now

Closes in 24 days (Wednesday 25 March 2026 at 11:59pm)