BMW/MINI Service Advisor Apprenticeship - Group 1 Farnborough BMW
Group 1 Automotive
Farnborough (GU14 6TL)
Closes on Sunday 24 May 2026
Posted on 24 February 2026
Contents
Summary
Our Customer Service Advisors are the main point of contact for customers when their vehicles are with us for maintenance or repair.
We are looking for passionate, enthusiastic apprentices to join our team and help us to deliver a customer service experience that will delight our customers and encourage their continued loyalty.
- Wage
-
£15,704 for your first year, then could increase depending on your age
National Minimum Wage rate for apprentices
- Training course
- Customer service practitioner (level 2)
- Hours
-
Monday – Friday. 08:30 – 17:30.
Possibility of Saturday workings and / or shifts.
Working week will be confirmed on interview.
40 hours a week
- Start date
-
Wednesday 24 June 2026
- Duration
-
1 year 3 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
Service advisor-specific duties include:
- Working face-to-face with customers within the Retailer
- Handling calls to the Retailer, including booking and scheduling vehicle services and repairs
- Estimating time and costs associated with vehicle services and repairs
- Handling and responding to customer complaints
- Being involved with interpreting initial customer concerns and liaising with the vehicle technicians
- Liaising with customers and keeping them updated of any additional work that may be required
- Tracking customer vehicles through the workshop during service and repair
- Advising customers on how to solve problems with their vehicles
Where you'll work
105 Farnborough Road
Farnborough
GU14 6TL
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
INSPIRO LEARNING LIMITED
Training course
Customer service practitioner (level 2)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Use a range of questioning skills, including listening and responding in a way that builds rapport, determines customer needs and expectations and achieves positive engagement and delivery.
- Depending on your job role and work environment: Use appropriate verbal and non-verbal communication skills, along with summarising language during face-to-face communications; and/or
- Depending on your job role and work environment: Use appropriate communication skills, along with reinforcement techniques (to confirm understanding) during non-facing customer interactions.
- Depending on your job role and work environment: Use an appropriate ‘tone of voice’ in all communications, including written and digital, that reflect the organisation’s brand.
- Provide clear explanations and offer options in order to help customers make choices that are mutually beneficial to both the customer and your organisation.
- Be able to organise yourself, prioritise your own workload/activity and work to meet deadlines.
- Demonstrate patience and calmness.
- Show you understand the customer’s point of view.
- Use appropriate sign-posting or resolution to meet your customers needs and manage expectations.
- Maintain informative communication during service recovery.
Training schedule
All Aftersales Customer Service (Service Advisor) Trainees attend the BMW Group Academy UK in Berkshire for their off-the-job training. The apprenticeship will have a strong focus on the retail environment and the high customer service expectations of BMW & MINI customers, as well as Service Advisor specific training. The training takes place over a 12 month period at the BMW Group Academy and has been designed to suit both Parts and Service Advisor roles. During the time spent at your BMW Retailer, a mentor will be allocated to oversee the work-based learning programme. A BMW representative will also visit on a 12 weekly basis to set performance targets and ensure any development needs are being met.
Requirements
Desirable qualifications
GCSE in:
- English (Literature OR Language) (grade 4-C)
- Mathematics (grade 4-C)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- Attention to detail
- Organisation skills
- Customer care skills
- Problem solving skills
- Administrative skills
- Logical
- Team working
- Initiative
About this employer
All Light Vehicle Technician, Aftersales Customer Service (Parts & Service) and Motorcycle Technician Apprentices will be employed at their local BMW Retailer, and will attend the BMW Group Academy for their training. The BMW Group Academy is based at Wokefield Park near Reading in Berkshire. All Bodyshop Technician Apprentices will be employed at their local BMW Retailer or Bodyshop, and will attend our body training facility for their training. The body training facility is located in Doncaster.
After this apprenticeship
On successful completion of the apprenticeship, you will be a qualified Service Advisor. You will also gain a Level 2 Customer Service Practitioner. Following this, there are various opportunities for progression within the Retailer.
Ask a question
The contact for this apprenticeship is:
INSPIRO LEARNING LIMITED
The reference code for this apprenticeship is VAC2000017539.
Apply now
Closes on Sunday 24 May 2026
After signing in, you’ll apply for this apprenticeship on the company's website.