Vehicle Sales Advisor Apprenticeship
FORAY MOTOR GROUP LIMITED
Shaftesbury (SP7 8PL)
Closes on Friday 6 March 2026
Posted on 6 January 2026
Contents
Summary
The role of a Vehicle Sales Advisor is to sell new and used vehicles and to provide each and every one of our customers with consistently high levels of customer service. You’ll learn how to identify a customer’s needs and interests; advise customers; promote the features and benefits of vehicles; appraise vehicles, and negotiate difficult sales.
- Wage
-
£15,704 for your first year, then could increase depending on your age
National Minimum Wage rate for apprentices
- Training course
- Customer service practitioner (level 2)
- Hours
-
Monday to Friday 8.30am - 5.30pm, however, each of our retailers will have different requirements.
40 hours a week
- Start date
-
Tuesday 10 March 2026
- Duration
-
1 year 2 months
- Positions available
-
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
- Learn about our inventory of vehicles, including features, specifications, pricing, and available financing options.
- Assist customers in identifying their vehicle needs, preferences, and budgetary requirements.
- Conduct test drives to showcase vehicle features and benefits, providing guidance and answering questions as needed.
- Present and demonstrate vehicle options to customers in a professional and persuasive manner.
- Collaborate with sales managers to negotiate pricing, terms, and financing arrangements to meet customer needs.
- Maintain accurate records of customer interactions, vehicle sales, and inventory management using CRM systems.
- Follow up with prospective customers via phone calls, emails, and other communication channels to nurture leads and close sales.
- Stay updated on industry trends, product knowledge, and competitive offerings to provide informed recommendations to customers.
- Participate in sales training programs and workshops to enhance selling skills, product knowledge, and customer service abilities.
- Uphold company policies and ethical standards in all sales activities, ensuring customer satisfaction and loyalty.
Where you'll work
Longmead
Shaftesbury
SP7 8PL
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
CALEX UK LTD
Training course
Customer service practitioner (level 2)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Use a range of questioning skills, including listening and responding in a way that builds rapport, determines customer needs and expectations and achieves positive engagement and delivery.
- Depending on your job role and work environment: Use appropriate verbal and non-verbal communication skills, along with summarising language during face-to-face communications; and/or
- Depending on your job role and work environment: Use appropriate communication skills, along with reinforcement techniques (to confirm understanding) during non-facing customer interactions.
- Depending on your job role and work environment: Use an appropriate ‘tone of voice’ in all communications, including written and digital, that reflect the organisation’s brand.
- Provide clear explanations and offer options in order to help customers make choices that are mutually beneficial to both the customer and your organisation.
- Be able to organise yourself, prioritise your own workload/activity and work to meet deadlines.
- Demonstrate patience and calmness.
- Show you understand the customer’s point of view.
- Use appropriate sign-posting or resolution to meet your customers needs and manage expectations.
- Maintain informative communication during service recovery.
Training schedule
A standard workweek typically consists of 40 hours, scheduled from Monday to Friday, starting at 8:30 am and ending at 5:30 pm. Nevertheless, the specific working hours may vary depending on the requirements of individual dealers.
Approximately 20% of your total work hours will be dedicated to 'off-the-job' training. This is a mixture of online classrooms and face-to-face learning at The Henry Ford Academy.
Your Development and Future Prospects:
All of our Apprentices are employed through the Dealer Network and attend week-long block training at our state-of-the-art Training Centre in Daventry.
Block training is complemented by a combination of regular coaching visits from one of our experienced Coaches as well as Virtual Classroom sessions and E-Learning modules.
Throughout your apprenticeship journey, we are committed to nurturing your growth and development, guiding you toward attaining a widely recognized qualification in the motor industry. This qualification serves as a cornerstone for building your career, offering abundant opportunities within our expanding Dealer Network. Upon successful completion of the program, you'll be well-equipped to advance and transition into new roles.
Requirements
Essential qualifications
GCSE in:
- English (grade 4)
- Maths (grade 4)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
- Communication skills
- IT skills
- Attention to detail
- Organisation skills
- Customer care skills
- Problem solving skills
- Presentation skills
- Administrative skills
- Logical
- Team working
- Patience
About this employer
Having specialised in selling new and used Ford cars and vans for almost 25 years, we understand the importance of every aspect of buying a car and our aim is to make the process an enjoyable experience from start to finish.
Our expertise in the used car market is unbeatable; our experience and know-how of everything from finance to valuation means that we are able to provide the perfect peace of mind you need when you’re on the hunt for a pre-loved car. If you would rather choose from our new Ford cars for sale, this same level of trust and expertise is offered, plus the huge level of choice you would expect from picking a vehicle direct from the forecourt.
Whether you’re looking for a practical urban vehicle like the Ford Focus, a rapid hot-hatchback in the Focus ST or even a Ford Motability vehicle to offer enhanced mobility for those with disability, visit one of our dealerships today and let our expert team take care of all your requirements.
It’s not just cars we have available; with the wealth of used and new Ford vans and trucks we have at our dealerships, we can help create your commercial fleet. We can provide you with everything from the highly-rated Ford Transit Custom to the practical and nimble Transit Courier at our Poole and Yeovil Transit Centres – whatever van is right for your business, whatever the size.
All the new Ford van models we have available can be yours on finance packages of up to five years with competitive rates, meaning you can spread the cost to make it as affordable as possible. As an approved dealer of Ford vans at Yeovil and Poole, it means that every one of our guests can have complete peace of mind when purchasing their new vehicle. To learn more, pop into one of our dealerships today and speak with our expert team.
https://www.foraymotorgroup.co.uk/about-us/ (opens in new tab)
Disability Confident
A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.
You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.
After this apprenticeship
Joining our team as a Vehicle Sales Executive Apprentice offers a pathway to a rewarding career in automotive sales. If you're passionate about cars and sales and eager to learn and grow in a dynamic sales environment, we encourage you to apply and become part of Ford.
Ask a question
The contact for this apprenticeship is:
CALEX UK LTD
The reference code for this apprenticeship is VAC2000007196.
Apply now
Closes on Friday 6 March 2026
After signing in, you’ll apply for this apprenticeship on the company's website.