PR and Communications Apprentice

Unique Homestays


Closes in 5 days (Sunday 28 July)

Posted on 25 June 2024


We’re looking for a PR & Communications Assistant who is organised, a great communicator, keen to learn, creative, and who will enjoy supporting the Press & PR Officer (and wider marketing team) with essential tasks.

Annual wage
£17,500 a year

Minimum wage rates (opens in new tab)

The pay may be negotiated and may rise after a probation period has been successfully completed.

Training course
Public relations and communications assistant (level 4)
This is an office-based role in Cornwall from Monday - Friday, 9.00am - 5.00pm.

37 hours a week

Possible start date

Sunday 1 September


1 Year 2 Months

Positions available



As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

  • You will develop a wide understanding of Public Relations and the impact it has on businesses
  • As a Public Relations & Communications Assistant, you will follow a Level 4 Public Relations Assistant apprenticeship standard, with a PRCA Qualification.
  • This will involve “on the job” training, virtual visits from an Apprenticeship Coach, an internal line manager to provide ongoing guidance, online learning, and creating a portfolio of evidence
  • Attendance to 50+ high-quality PRCA industry-training courses.
    Functional Skills in maths and English if required
  • The apprentice will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant Standard

Where you’ll work






An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation


Your training course

Public relations and communications assistant (level 4)

Equal to higher national certificate (HNC)

Course contents
  • Use IT systems and software to support campaigns.
  • Build stakeholder relationships including developing contacts within the media and presenting to them in both formal and informal settings.
  • Support campaigns by undertaking tasks such as desk research, event co-ordination, and database management to ensure compliance with agreed service or performance levels.
  • Produce written content such as news releases, articles, social media content, bulletins, and blogs, that is accessible to meet the needs of different audiences and channels.
  • Able to adapt communication styles as appropriate to the audience.
  • Support the production of non-written content such as film production management, producing short user generated style content, live video streaming, social image creation, and infographic production.
  • Distribute content using social media channels.
  • Use qualitative and quantitative research to analyse and evaluate public relations and communications activities and present findings to project stakeholders.
  • Analyse and interpret complex subjects through different communication channels and identify areas for improvement.
  • Input to and review communications programmes and plans with a focus on environmental, social and governance (ESG) principles.
  • Undertake risk assessment and provide information to support stakeholder planning and strategy.
  • Plan and deliver engagement activities for stakeholders, such as curating the content, supporting events, and collating feedback.
  • Proofread and edit communications materials such as news releases, graphics and video, and social media content.
  • Support team and colleague development through buddying or coaching.
  • Contribute to activities which focus on improving sustainability within the organisation.
  • Apply relevant legislation, regulations, codes of practice, and ethical guidance where appropriate to their work.
  • Your training plan

    This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.


    Essential qualifications

    GCSE or equivalent in:

    • English Language or Literature (grade 9-4 (A*-C))

    Desirable qualifications

    GCSE or equivalent in:

    • Maths (grade 9-4 (A*-C))
    • English, Creative Arts or Humanities (grade Pass)

    Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.


    • Communication skills
    • IT skills
    • Attention to detail
    • Organisation skills
    • Problem solving skills
    • Team working
    • Creative
    • Initiative

    About this company

    Unique Homestays is an exclusive marketing and bookings agency, with a portfolio of the most showstopping luxury private holiday homes across the UK and Ireland. The clue is in the name – we are passionate about unique homes with unique histories, by unique owners, in unique locations. Whilst operating across the whole of the British Isles, our office is based in Cornwall and the team comprises a 41-strong collective of experts. In addition to the marketing team, we have passionate teams in the fields of interior design, property management, finance, bookings, and technology. Our role within the marketing team, of which you will be part of, is to help tell the story of each home through bespoke marketing activities – from press & PR to social media to influencer marketing to copywriting to brand collaborations to events management. Effective marketing is fundamental to our business, and our marketing team are passionate about generating positive results for the brand and properties of which we exclusively manage; whether that be creating publicity by generating a fantastic piece of press coverage in a national newspaper, securing an exciting TV opportunity, or crafting a visually-impressive reel on Instagram. The marketing team at Unique Homestays are independent, experienced experts in their respective fields, but adopt a very collaborative approach with their working. More so than ever, we are currently bringing on some very exciting new arrivals, so now is a brilliant time to join the team to experience the dynamic, fun, and creative environment in full force. (opens in new tab)

    After this apprenticeship

    The potential career path of a successful applicant will form part of discussions during the apprenticeship – future employment opportunities may be available on completion.

    Typical job titles include:

    • PR & Communications Assistant

    Ask a question

    The contact for this apprenticeship is:

    Unique Homestays

    Amanda Mills


    The reference code for this apprenticeship is VAC1000249739.

    Apply now

    Closes in 5 days (Sunday 28 July)

    When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

    After signing in, you’ll apply for this apprenticeship on the company's website.