Digital Marketing Apprentice THE TANK MUSEUM LTD

The Tank Museum’s Marketing Department is responsible for all communication between the Museum and its stakeholders. With one of the biggest online audiences of any museum in the world, and exciting plans for the year ahead, this role will suit an apprentice who is ready to throw themselves into all areas of the marketing landscape.

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Closing date: 31 Jul 2024

Apprenticeship summary

  • Annual wage


  • Working week

    Monday to Friday, 9.00am - 5.00pm. Some weekend/evening event support required.

    Total hours per week: 37.5

  • Expected duration

    18 Months

  • Possible start date

    02 Sep 2024

  • Date posted

    04 Apr 2024

  • Apprenticeship level

    Level 3 (A level)

  • Reference number


  • Positions

    1 available

What you will do in your working day

  • You’ll be getting real on-the-job experience at Dorset’s largest indoor attraction.
  • You will gain expertise in a wide range of digital channels and tools, and will be promoting everything from our biggest tank event TANKFEST and Christmas craft fairs, to tank-shaped slippers on the online shop.
  • From filming video adverts to editing event pages on the website, no two days are the same. Whether you are interested in a career in heritage, tourism, or e-commerce, you will get vital experience working in a busy and innovative team.
  • The Digital Marketing Apprentice will support the implementation of its visitor attraction and e-commerce promotion plans.
  • Reporting to the Assistant Digital Marketing Manager, the post holder will help maintain The Tank Museum’s website and online shop.
  • They will set up, run, and monitor digital advertising campaigns to agreed budgets and objectives.
  • Attention to detail and excellent numeracy skills are critical facets for success in the role.
  • Advertising.
  • Set up and manage advertising campaigns on Facebook and Google, including search, display, and YouTube.
  • Assist in the delivery of on and offline advertising plans to ensure they are delivered on time and within budget, optimised to maximum effectiveness.
  • Evaluate the effectiveness of advertising campaigns against benchmarks.
  • Reporting on the performance of advertising and other digital marketing KPIs E-Commerce.
  • Assist the Assistant Digital Marketing Manager in executing seasonal online shop plans.
  • Check new products on the online shop have accurate, appropriate, SEO optimised, and high-quality descriptions and imagery.
  • Working with the Media Team to photograph products.
  • Manage the curated Merch Shelf on our YouTube Channel.
  • Attraction Promotion.
  • Work with the wider team to execute marketing plans to drive footfall to The Tank Museum and its programme of events.
  • Assisting the team with website content, maintenance, and administration.
  • Manage content on third-party and key referral websites.

Your apprenticeship will include a Level 3 Multi-Channel Marketer Apprenticeship with Bournemouth and Poole College, where you’ll spend one day a week with other apprentices learning about the latest developments in marketing software, research, and theory. This includes a Level 3 Foundation Certificate in Professional Marketing - Chartered Institute of Marketing (CIM) and a Google Analytics IQ qualification.

The training you will be getting

  • Working from our office 4 days a week. They will work alongside our existing Digital marketing experts, on a variety of active projects for businesses in a mixture of industries.
  • Multi channel Marketer Apprenticeship Standard - Level 3
  • Functional Skills up to Level 2 in English and Maths, if required
  • Level 3 Foundation Certificate in Professional Marketing - Chartered Institute of Marketing (CIM)
  • Google Analytics IQ qualification

What to expect at the end of your apprenticeship

  • Progression to Full Time employment may be offered to the right candidate

Requirements and prospects

Desired skills and personal qualities

Communication skills, IT skills, Attention to detail, Organisation skills, Problem solving skills, Administrative skills, Number skills, Analytical skills, Logical, Team working, Creative, Initiative, Enthusiastic


GCSE or equivalent Minimum of 5 GCSEs including English & Maths (Grade 4 or above) Essential
NVQ or SVQ Level 3 or equivalent Digital, IT or similar (Grade Pass or above) Desired

Things to consider

The Tank Museum is in Bovington, so transport to and from the Museum via car or public transport is a must. We reserve the right to close the vacancy early as necessary. As part of the application process, you will be required to apply to Bournemouth & Poole College to book and attend an academic interview. For course details and to apply:

About the employer

The Tank Museum brings the story of tanks and their crews to life, with the world’s best collection of tanks in modern, awe-inspiring exhibitions. The museum houses some 300 vehicles, representing every major conflict since the First World War. Our moving exhibitions tell the story of this British invention; from the mud of the Somme to the beaches of Normandy and the deserts of Iraq – featuring powerful stories from the soldiers that fought in them. Around 200,000 people visit Dorset’s largest indoor attraction each year, with the annual TANKFEST event drawing visitors from across the globe. The Tank Museum has a global online reach, with a large supporter base and following on a range of social media platforms. This is underpinned by the outstanding national importance of The Tank Museum’s collections and the expertise of those who care for them. Alongside vehicles, the collections include medals, images, documents, personal papers, books, weapons and memorabilia. The museum is situated in Bovington which is regarded as the ‘home of the tank’, as it was here that some of the first tank crews were trained during the First World War. It remains home to the Royal Armoured Corps today. The museum was founded in 1923 as a teaching resource for the Tank Corps. Over the past decade, the museum has transformed itself into a leading 21st century military museum. As museum of the Royal Tank Regiment and Royal Armoured Corps, The Tank Museum is a registered charity which has been part of Arts Council England’s National Portfolio since 2018.







BH20 6JG

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Training provider


Adjustments for experience

You could reduce your training time, or finish your apprenticeship faster, if you have relevant prior learning or experience. This could be relevant:

  • training
  • qualifications, like an NVQ in a relevant field
  • industry or sector experience


Kirsty Goddard


Apprenticeship standard

Multi-channel marketer

Level 3 (A level)

Demonstrating experience

If your application is successful, you will have a chance to discuss your relevant prior learning or experience with your training provider and employer. You will all need to agree any adjustments to your training plan.

You should be prepared to show your competence, and evidence of relevant qualifications

Before you apply

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