Apprentice Digital Marketing Executive FOCALPOINT OPTICS LTD

This family owned and run business with over 40 years of experience is looking to recruit an Apprentice Marketing Executive to join their team. Duties will include creating online content, designing webpages, generating leads and working with the Management team.

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Closing date: 15 Oct 2023

Apprenticeship summary

  • Annual wage


  • Working week

    Tuesday - Saturday, start and finish times to be confirmed at interview.

    Total hours per week: 40

  • Expected duration

    16 Months

  • Possible start date

    16 Oct 2023

  • Date posted

    05 Sep 2023

  • Apprenticeship level

    Level 3 (A level)

  • Reference number


  • Positions

    1 available

What will the apprentice be doing?

The role will involve:

  • Creating content for website, blogs, guest posts, newsletters outbound activities, products page etc.
  • Creating landing pages for the website and content.
  • Creating visually appealing graphics for the website.
  • Working alongside the Management team to plan and schedule Social Media content.
  • Supporting and implementing outreach campaigns for lead generation.
  • Identifying opportunities for brand awareness and lead generation.
  • Looking at opportunities to improve SEO and domain ranking and showcase the business as a market leader.
  • Building monthly reporting for the Management team.

What training will the apprentice take and what qualification will the apprentice get at the end?

Level 3 Digital Marketer training willl be delivered at the Escalla Academy in Crewe and will include:

·         Marketing Principles 

·         Digital Marketing Business Principles

·         Principles of Coding 

What is the expected career progression after this apprenticeship?

We would aim for the right candidate to remain and grow with the business after successful completion of the apprenticeship.

Requirements and prospects

Desired skills and personal qualities

Attention to detail, Organisation skills, Customer care skills, Problem solving skills, Presentation skills, Creative, Can take initiative, Attentive listener, Good team player, Must have interest in nature


GCSE or equivalent English (Grade 4) Essential
GCSE or equivalent Maths (Grade 4) Essential

Things to consider

Please check the location of this vacancy and ensure you can get here reliably every day.

About the employer

We are Focalpoint Optics Ltd, a family run & owned business since 1982. Based in the beautiful Cheshire countryside, with over 40 years of optics experience, you can be sure the advice we give is second to none.








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Training provider



Helen Oakes

Apprenticeship standard

Digital marketer

Level 3 (A level)

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