Digital Marketing Apprentice Velocity Academy

Velocity Academy have an exciting new opportunity for a Digital Marketer to start with themselves, a Training Provider based in Leeds. This opportunity will allow a creative individual to kickstart there career in Marketing. Duties will include proof reading content for accuracy and cross checking against brand guidelines, plus much more.

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Closing date: 09 Jun 2023

Apprenticeship summary

  • Annual wage

    £18,000.00

  • Working week

    Monday to Friday - 9:00am - 5:00pm

    Total hours per week: 37.5

  • Expected duration

    18 Months

  • Possible start date

    12 Jun 2023

  • Date posted

    10 May 2023

  • Apprenticeship level

    Advanced
    Level 3 (A level)

  • Reference number

    VAC1000162482

  • Positions

    1 available

What will the apprentice be doing?

Your duties and responsibilities in this role will consist of:

  • To help plan, create, deliver and monitor multi-channel digital marketing campaigns to promote the Group’s businesses
  • Assisting the Marketing team in scheduling Social Media content and imagery
  • To get involved in increasing engagement across Social Media channels
  • Proof reading content for accuracy and cross checking against brand guidelines
  • Keeping up to date with trends in digital marketing and applying your knowledge to the digital marketing schedule, in collaboration with the marketing team.
  • Gathering feedback on marketing campaigns and creating reports
  • Creating basic artwork
  • Keeping up to date with brand standards, logo, colour and font usage to make sure we are compliant
  • To learn how to analyse and interpret data on a variety of topics including Google Analytics and the effectiveness of campaigns
  • To monitor and replying to online enquiries, including customer concerns
  • To create online surveys on Typeform or Google Forms, when required

What training will the apprentice take and what qualification will the apprentice get at the end?

Velocity apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, they will provide the skills necessary to succeed in the workplace and to expand future career prospects.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their programme.

Successful completion of this apprenticeship gives you an accredited Level 3 Digital Marketer, with training in how to:

·        Analyse and contribute information on the digital environment to inform short and long term digital communications strategies and campaigns.

·        Recommend and apply effective, secure and appropriate solutions using a wide variety of digital technologies.

·        Use a variety of digital marketing tools such as: search marketing, search engine optimisation, e mail marketing, web analytics and Pay-Per-Click.

·        Understand the principles of coding and be able to use this to aid with future digital marketing campaigns.

For a full list of programme modules visit: velocity-pt.co.uk

Functional Skills in maths and English, if required. 

Apprentices must achieve one internationally recognised vendor or professional qualification. This then exempts one of the Ofqual-regulated knowledge modules as shown below:

Knowledge Module 1: Principles of Coding (for level 3 Digital Marketer Apprenticeship):

  • MTA HTML 5 Application Development Fundamentals (98-375)
  • CIW – Site Development Associate

Knowledge Module 2: Marketing Principles (for Level 3 Digital Marketer):

  • Google Squared
  • CIM Level 3 Award in Digital Fundamentals
  • Dot Native
  • CIW – Internet Business Associate

Knowledge Module 3: Digital Marketing Business Principle (for level 3 Digital Marketer Apprenticeship)

  • Google Analytics IQ
  • CIM Level 3 Award in Digital Fundamentals
  • CIW – Data Analytics
  • CIW – Social Media Strategist
  • Dot Native
  • Google Squared

The exact qualifications you will receive for the modules will be confirmed by the training provider.

What is the expected career progression after this apprenticeship?

The role offers long term security and the opportunity to progress into a permanent position.

Requirements and prospects

Desired skills and personal qualities

Communication skills, IT skills, Attention to detail, Organisation skills, Customer care skills, Problem solving skills, Presentation skills, Administrative skills, Number skills, Analytical skills, Logical, Team working, Creative, Initiative, Non judgemental, Patience

Qualifications

GCSE or equivalent 5 GCSE's including English & Maths (Grade A*-C/9-4 or equivalent) Essential

About the employer

Velocity Academy are a post 16 private education institution that was incorporated in 2014. Velocity Academy initially started as a commercial training provider delivering health & fitness qualifications across the North of England. From our successful delivery of classroom and online based qualifications, Velocity Academy gained a rapid reputation of delivering service excellence to our students. Following this model, Velocity Academy is now a private college institution that delivers apprenticeship programmes from level 2 all the way up to degree level apprenticeships. We now boast a diverse portfolio of vocational learning programmes such as business management, administration, health and fitness and technology. Velocity Academy works with a range of businesses from micro SME’s to large corporate organisations, offering services such as apprenticeship recruitment, apprenticeship learning programmes and self-funded courses. Many of our learning programmes are delivered using our innovative course designs that include our award-winning online virtual classrooms. In addition to our digital style of programme delivery, we also offer tailored programmes to match the employer and students needs with our outstanding classroom based tuition. Over 1000 students study and qualify through our institution each year, building both soft and hard skills to help them develop as individuals and enhance the UK economy.

Employer

Velocity Academy

Address

Lowry House

17 Marble Street

Manchester

M2 3AW

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Training

Training provider

VELOCITY 1ST LIMITED

Contact

Tom Crossland

thomas.crossland@velocity-pt.co.uk

07887340679

Apprenticeship standard

Digital marketer

Level 3 (A level)

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