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Digital Marketing Apprentice APPS4 WEB MEDIA LIMITED

Ideal opportunity for a digital marketing enthusiast to be involved with helping to manage several social media accounts, generating engaging content, assisting with marketing campaigns, marketing support and other exciting projects within sports betting, casino, poker, bingo, E-Sports and more.

This apprenticeship requires you to apply through the employer's website.

Apply now

Closing date: 28 Feb 2023

Apprenticeship summary

  • Annual wage


  • Working week

    Monday - Friday 8.00am - 4.00pm

    Total hours per week: 40

  • Expected duration

    16 Months

  • Possible start date

    07 Mar 2023

  • Date posted

    11 Jan 2023

  • Apprenticeship level

    Level 3 (A level)

  • Reference number


  • Positions

    1 available

What will the apprentice be doing?

As a Digital Marketing Apprentice your main role and responsibilities will include:

  • Creating marketing strategy, planning and creating key objectives
  • Track, report and analyse website performance of ongoing campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Optimise copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion, and optimisation
  • Research and implement search engine optimisation recommendations
  • Research and analyse competitors
  • Work with the development team to ensure SEO best practices are correctly implemented

What training will the apprentice take and what qualification will the apprentice get at the end?


Marketing Principles Develop an understanding of the range of digital marketing principles, strategies and techniques.

Key Topics:

  • Customer engagement and market segmentation
  • Customer lifecycle
  • Digital and Social Media Strategies
  • Exploiting real-time information
  • Digital marketing campaigns

Digital Marketing Business Principles Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.

Key Topics:

  • Security levels necessary to protect data
  • Digital etiquette
  • Customer Relationship Management systems
  • Understand the differences between all the major digital and social media platforms
  • Plan digital content based on audience needs
  • How a digital marketing team works in a business environment

Principles of Coding Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.

Key Topics:

  • Compatibility of code on different platforms
  • Components involved in web development
  • Hosting and serving
  • Search Engines
  • How local (cookies) or session data storage is utilised

Programming languages and how they apply to building digital products (html/javascript) Google Analytics IQ Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.

Key Topics:

  • Layout, reporting, campaign and conversion tracking
  • Data collection, setup and configuration
  • Analysis tools and techniques
  • Advanced marketing tool

What is the expected career progression after this apprenticeship?

A full time permanent position on completion of apprenticeship with opportunity for Account Management which will involve taking ownership and running multiple sites.

Requirements and prospects

Desired skills and personal qualities

Attention to detail, Communication skills, Creative, Self Starter, Team working


GCSE or equivalent Maths (Grade 4) Desired
GCSE or equivalent English (Grade 4) Desired

About the employer

An exciting opportunity for a digital marketing enthusiast to join a dynamic and modern company providing a variety of services including and not limited to igaming.




Genesis Centre, Office S20

North Staffs Business Park

Innovation Way


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Training provider


Apprenticeship standard

Digital marketer

Level 3 (A level)

Employer's Application Instructions

Please click on the link below to apply

This apprenticeship requires you to apply through the employer's website.

Apply now

Closing date: 28 Feb 2023