Digital Marketing Apprentice MODUS AGENCY LTD

As with any role at modus agency, this position is customer facing which involves liaising with clients by telephone, email, and face to face. Obtaining, and where possible fulfilling briefs independently or with support from the team.

This apprenticeship requires you to apply through the employer's website.

Apply now

Closing date: 17 Apr 2023

Apprenticeship summary

  • Annual wage

    £9,379.50

    Wages explained

    Apprentices are paid for their normal working hours and training that's part of their apprenticeship (usually one day per week).

    Minimum Wage Rates

  • Working week

    Monday to Friday. 8.30am - 17.00pm.

    Total hours per week: 37.5

  • Expected duration

    16 Months

  • Possible start date

    24 Apr 2023

  • Date posted

    07 Jan 2023

  • Apprenticeship level

    Advanced
    Level 3 (A level)

  • Reference number

    VAC1000120476

  • Positions

    1 available

What will the apprentice be doing?

Everyone working for Modus is expected to have a good understanding of the other disciplines within the business, so in addition to the skills developed within the apprenticeship, internal training will be provided covering: Design for Print, Website Development, Printing Techniques and Practices, Quote and Proposal Creation, and Marketing Principles.

To be successful in the role, we do not require someone to become an expert in all these areas, however we do expect the successful candidate to be self-motivated and keen to develop new skills, whilst delivering on client and internal briefs.

Main Duties of the Digital Marketing Apprentice (With Graphic Design and Account Management) role will include:
• To complete a Digital Marketing Apprentice Level 3
• To produce content to support our digital marketing team with all aspects of social media and digital campaigns including:
o Email Marketing
o Google Analytics
o Google Ads
o Content Writing
o Image Creation
o Keyword Research & SEO
o Content Scheduling
o Report Generation

• Initial point of contact for inbound calls
• To liaise with clients by telephone, email, and face to face
• Assist in the management of client accounts, obtaining and where appropriate fulfilling them
• To complete the additional training provided in the complimentary disciplines
• To support the team in producing images, content, video etc to support website design
• To support the team producing design for print

What training will the apprentice take and what qualification will the apprentice get at the end?

Level 3 Digital Marketer Apprenticeship Standard

CORE MODULES
Marketing Principles Develop an understanding of the range of digital marketing principles, strategies and techniques.

Key Topics:
• Customer engagement and market segmentation
• Customer lifecycle
• Digital and Social Media Strategies
• Exploiting real-time information
• Digital marketing campaigns Digital Marketing Business Principles

Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.

Key Topics:
• Security levels necessary to protect data
• Digital etiquette
• Customer Relationship Management systems
• Understand the differences between all the major digital and social media platforms
• Plan digital content based on audience needs
• How a digital marketing team works in a business environment

Principles of Coding Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.

Key Topics:
• Compatibility of code on different platforms
• Components involved in web development
• Hosting and serving
• Search Engines
• How local (cookies) or session data storage is utilised
• Programming languages and how they apply to building digital products (html/javascript)

Google Analytics
IQ Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.

Key Topics:
• Layout, reporting, campaign and conversion tracking
• Data collection, setup and configuration
• Analysis tools and techniques
• Advanced marketing tool

What is the expected career progression after this apprenticeship?

Potential full-time role upon successful completion of the apprenticeship programme.

Requirements and prospects

Desired skills and personal qualities

Attention to detail, Communication skills, Initiative, IT skills, Self Starter

Qualifications

GCSE or equivalent English and maths (Grade 4) Desired

About the employer

Modus Agency are a team of creative design and content specialists. Our team is made up of talented, creative, and customer-focused people and we work across the three key communications disciplines: Design, Print and Digital. Our work is supported by a nationwide network of nettl web studios, which enables us to provide high quality design and web services, in addition to our offline marketing and printing capabilities.

Employer

MODUS AGENCY LTD

Address

Independent House

Farrier Street

WR1 3BH

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Training

Training provider

THE IT SKILLS MANAGEMENT COMPANY LIMITED

Apprenticeship standard

Digital marketer

Level 3 (A level)

Employer's Application Instructions

Please click on the link below to apply

This apprenticeship requires you to apply through the employer's website.

Apply now

Closing date: 17 Apr 2023