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Showroom Retail Apprentice Dreamland Bedding Centre

Fantastic opportunity to get your first step on the ladder of a retail sales career. This is a real opportunity to learn about every aspect of the company real variety of tasks from gaining product knowledge and selling of beds to creating point of sale material and ensuring customer service levels exceed expectation at all time.

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Closing date: 10 Oct 2022

Apprenticeship summary

  • Annual wage

    £10,004.80 to £19,760.00

    Wages explained

    Apprentices are paid for their normal working hours and training that's part of their apprenticeship (usually one day per week).

    Minimum Wage Rates
  • Working week

    Monday to Saturday with a day off in the week. 9 am to 5pm with 1 hour lunch

    Total hours per week: 40.0

  • Expected duration

    12 Months

  • Possible start date

    11 Nov 2022

  • Date posted

    12 Sep 2022

  • Apprenticeship level

    Level 2 (GCSE)

  • Reference number


  • Positions

    1 available

What will the apprentice be doing?

  • Gaining product knowledge
  • Creating point of sale materials 
  • Being first point of contact to customers entering showroom 
  • Processing payments 
  • Advising customers on more suitable product for them 
  • Putting together interiors to make the most of product displays 
  • Stock taking 

What training will the apprentice take and what qualification will the apprentice get at the end?

  • Retailer Level 2 
  • Maths and English Functional skills as required 

What is the expected career progression after this apprenticeship?

A full-time position within the business progressing onto further qualifications 

Requirements and prospects

Desired skills and personal qualities

Communication skills, IT skills, Customer care skills, Number skills, Creative


GCSE or equivalent English (Grade 4) Desired
GCSE or equivalent Maths (Grade 4) Desired

Things to consider

This retail vacancy is a real hands on showroom sales vacancy doing a variety of tasks, if you are looking for a role where you sit on a till all day this is not for you. The company really offer a personal touch to their customers in a very low pressured sales environment. There are many different training courses ran by the company that you would be invited to attend and be a real part of the team

About the employer

The independent, family-run business prides itself on the choice and service it offers its customers. They stock an extensive range of beds, mattresses and bedsteads at their Brierley Hill-based showroom, including wooden, upholstered and metal bed frames in everything from single to king and even super-king sizes. The knowledgeable team at Dreamland understand the importance of a good night’s sleep, that’s why they’re always keen to help their customers find the right bed for them. A great emphasis is placed upon training at Dreamland and the entire team are able to offer impartial advice to every one of their customers. Many of the staff attend manufacture lead courses, factory visits and trade shows culminating in a deeper understanding of the bed industry. “Product training is really important so that we can deliver the best possible service. Amalgamating the staff trained to the highest level, largest selection of beds in the area and at the most affordable price possible. Reinforces dreamlands USP which is – everything right from advice to price. “ “Enjoying a regular and consistent pattern of sleep is essential for good quality of life and since 1976 our aim has been to ensure that our customers find the bed that bests suits their needs”


Dreamland Bedding Centre





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Training provider



Karen Jackson


Apprenticeship standard


Level 2 (GCSE)

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